9 episodes

This podcast is the full audiobook of Future Demand: Why building your brand among tomorrow's customers is the key to start-up success, written and narrated by James Hurman and published by Previously Unavailable

Future Demand James Hurman

    • Business

This podcast is the full audiobook of Future Demand: Why building your brand among tomorrow's customers is the key to start-up success, written and narrated by James Hurman and published by Previously Unavailable

    Foreword

    Foreword

    Foreword: This is a book for the founders and leadership teams of start-up and scale-up companies

    • 6 min
    Chapter 1

    Chapter 1

    Chapter 1: How to prevent your rocket falling from the sky

    • 18 min
    Chapter 2

    Chapter 2

    Chapter 2: The hard business case for brand

    • 18 min
    Chapter 3

    Chapter 3

    Chapter 3: What is a brand?

    • 9 min
    Chapter 4

    Chapter 4

    Chapter 4: The commercial power of emotional connection

    • 13 min
    Chapter 5

    Chapter 5

    Chapter 5: How to design a great brand

    • 21 min

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