Health Nonprofit Digital Marketing Spencer Brooks

In this episode of Health Nonprofit Digital Marketing, we dive into the intricacies of redesigning nonprofit health websites with Kyle Taylor of NASTAD, a nonprofit that represents public health officials who administer HIV and hepatitis programs in the U.S. Join Spencer Brooks and Kyle as they discuss the challenges and opportunities in reorganizing content, improving accessibility, and aligning websites with an organization's evolving vision. Discover the importance of involving all stakeholders and planning for long-term growth in your digital marketing endeavors.


About the guest


Kyle Taylor is the director of communications for NASTAD, a nonprofit association that works to end the HIV/AIDS and hepatitis epidemics in the United States. He leads NASTAD’s five-person communications team and directs all of the organization’s internal and external communications, including its website, social media, newsletters, and media outreach. Kyle has more than a decade of experience working in communications for public health focused nonprofits and has led the development of two websites for national nonprofits. 


Resources


Non Profit Technology Conference by NTEN: https://www.nten.org/gatherProgressive Communicators of Washington DC: https://medium.com/progressive-communicators-of-washington-d-c

Contact Kyle


https://nastad.org/ktaylor@NASTAD.org

In this episode of Health Nonprofit Digital Marketing, Spencer Brooks sits down with David Wachs, CEO of Handwrytten, a company that automates handwritten notes to help you build deep and lasting bonds with your constituents. Discover the transformative impact of gratitude on donor retention rates and dive into the ethical considerations surrounding automation and AI in crafting heartfelt thank you notes. Join us as we explore the genuine value of handwritten messages in an increasingly digital world and learn how nonprofits can stand out by expressing appreciation in a unique way.


About the guest


A serial entrepreneur, David Wach's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to starting Handwrytten, David founded Cellit, a leading mobile marketing agency. Cellit was sold to HelloWorld in 2012.


Resources


Growth Hacking subreddit: https://www.reddit.com/r/GrowthHacking/AppSumo: https://appsumo.com/

Contact David


https://www.handwrytten.com/ LinkedIn: https://www.linkedin.com/in/davidwachs/ Twitter: https://twitter.com/davidbwachs Facebook: https://www.facebook.com/handwrytten 

In this episode, we sit down with Taya Jarman, a communications professional at The Institute for Public Health Innovation, to explore the nuances of strategic communication. Taya shares her journey of conducting an initial communications audit at her organization, highlighting the importance of understanding and effectively using various communication channels to reach and engage diverse audiences. Through her insights, listeners will learn about the challenges and opportunities in crafting messages that resonate, the critical role of strategic planning in nonprofit communications, and how to ensure their efforts align with their organization's mission and goals.


About the guest


Taya M. Jarman, MS, APR is an award-winning and accomplished Communications Director at the Institute for Public Health Innovation (IPHI). At IPHI, she has refreshed the organization’s brand to include a robust DE&I and ADA-compliant website, social media ecosystem, and marketing materials to improve health and wellness in the District of Columbia, Maryland, and Virginia region. Before IPHI, she served in the state government for 16 years as the Population Health Communications Director for the Virginia Department of Health (VDH). 


Throughout her career, Taya has won over a dozen local and national awards. She was recognized twice as Top 40 under 40 in Richmond’s Style Weekly and nationally in PRWeek.


She graduated from Virginia Commonwealth University with a Master of Science in strategic public relations and studied abroad in China (Beijing and Shanghai). She also holds a Bachelor of Arts degree in communication and leadership from Christopher Newport University (CNU) and a graduate certification in general management public relations from the University of Maryland Global Campus.


When she’s not working, she enjoys traveling and spending time with her husband, two sons Tripp and Tyler, and a pandemic puppy – Uno the Schnoodle.


Resources


Axios: https://www.axios.com/American Marketing Association: https://www.ama.org/Public Relations Society of America: https://www.prsa.org/ Navigating the Nonprofit Landscape with AI – George Weiner of Whole Whale: https://brooks.digital/health-nonprofit-digital-marketing/navigating-nonprofit-landscape-ai/

Contact Taya


LinkedIn: https://www.linkedin.com/in/tayajarman/Institute for Public Health Innovation: https://www.institutephi.org/

Join us in this episode of Health Nonprofit Digital Marketing as host Spencer Brooks sits down with Jeff Barrus from the Grantmakers In Health (GIH) to explore two compelling topics. First, we’ll uncover the latest trends in health philanthropy and discover what funders are prioritizing in the ever-evolving landscape. Then, we’ll discuss tailoring your communications to meet the specific needs of your audience, drawing from Jeff's unique perspective as a communications director in the health nonprofit space.


About the guest


Jeff Barrus is the Communications Director at Grantmakers in Health (GIH), a philanthropy-serving organization that supports health funders of all sizes and interests through education, networking, and leadership. Prior to joining GIH, Jeff was Communications Director at the Pulitzer Center on Crisis Reporting, where he led communications on a wide range of journalism and education initiatives. While at the Pulitzer Center, he was part of the team that produced the 1619 Project education network website, which won two 2022 Webby awards. He began his career at National Public Radio in 1998 and went on to serve in various communications roles at nonprofits, think tanks, and universities, including The Woodrow Wilson International Center for Scholars, the Atlantic Council, and Johns Hopkins University. Jeff holds a bachelor’s degree in sociology from the University of Maryland and lives in Washington, DC, with his wife, twin daughters, and three dogs.


Resources


Chronicle of Philanthropy https://www.philanthropy.com/Philanthropy News Digest https://philanthropynewsdigest.org/Inside Philanthropy https://www.insidephilanthropy.com/Non Profit Quarterly https://nonprofitquarterly.org/The Communications Network https://www.comnetwork.org/United Philanthropy Forum https://www.unitedphilforum.org/

Contact Jeff


Grantmakers In Health https://www.gih.org/Threads https://www.threads.net/@gjbarrusLinkedIn: https://www.linkedin.com/in/gjbarrus/Email: jbarrus@gih.org

In this episode, Spencer Brooks interviews Howard Pearl, the CEO of Charitable Adult Rides and Services (CARS), a nonprofit organization that runs car donation and real estate donation programs. Howard shares insights into the unique approach CARS takes to building partnerships with nonprofits and the impact of these partnerships. He also discusses the benefits of vehicle and real estate donation programs for nonprofits and the types of nonprofits that can benefit from them. Additionally, Howard introduces the On The Go program, which provides transportation services for seniors and individuals with disabilities. Finally, he offers advice on navigating board relationships and securing funding for strategic initiatives. Discover how Howard's leadership has transformed CARS, helping them raise over $60 million a year for nonprofits and working with over 8,000 charities.


About the guest


Howard Pearl is the Chief Executive Officer of Charitable Adult Rides & Services (CARS). He is an accomplished business leader with over 35 years of c-suite experience and is a graduate of Harvard Business School. He has provided services to organizations, including Johnson & Johnson, the Ford Motor Company, and Revlon. Since joining CARS in 2015, Howard has transformed the company culture around gratitude and has led a 500% increase in top-line revenue. Additionally, Howard is leading the charge to expand CARS’ On the Go transportation program nationally to support older adults across the country through transportation solutions and meal delivery services. 


Resources


Car Easy https://careasy.org/homeGiving Property: https://givingproperty.org/On The Go Rides: https://otgrides.org/home

Contact George


LinkedIn: https://www.linkedin.com/in/howardpearl/Email: howardp@careasy.org

In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Nicole Jones, Director of Marketing at Anti Cancer Lifestyle Program, to explore the topic of strategic onboarding. Nicole shares insights on the importance of a 30-60-90 day plan, emphasizing transparency, goal alignment, and the value of discovery mode. Discover how crafting a solid plan can set the stage for nonprofit success and efficient resource management in the healthcare space.






About the guest


Nicole Jones is a seasoned marketing expert and storyteller who brings over 15 years of experience in driving impactful campaigns for nonprofits like the Anticancer Lifestyle Program and TechSoup. As the former Director of Marketing at Kintone, she led diverse initiatives from content strategy to branding and social impact. A UC Berkeley Journalism grad, Nicole blends her journalistic insights with a strategic approach, excelling in creating narratives that inspire action.


Resources


What is an OKR? https://www.whatmatters.com/ Fast Company: https://www.fastcompany.com/Stanford Social Innovation Review: https://ssir.org/The Atlantic: https://www.theatlantic.com/Nonprofit tech for good: https://www.nptechforgood.com/HubSpot: https://www.hubspot.com/Anti Cancer Lifestyle Program: https://anticancerlifestyle.org/





Contact Nicole


Email: nicole@anticancerlifestyle.org