How To "Authentically" Build a Thriving Social Media Following | Krystal Morrison | David T.S. Wood The Official Isagenix Podcast

How do you build an authentic social media following? Today’s guest on My Extra Mile, Krystal Morrison, shares her method for approaching social media. She shares the rituals that she implements each day, how she manages social media, and how she’s built a community. If you’re striving to cultivate a social media community—don’t miss this episode with David T.S. Wood.
You will want to hear this episode if you are interested in...  
What made Krystal the woman she is today Why Krystal chose to embrace social media Why some people gain traction and others don’t How to bring genuineness to your social media Developing congruence between real life and your social media Modeling after—but not copying—people or brands you admire The daily rituals that Krystal embraces for success Setting boundaries with social media How Krystal constructs her Instagram posts How to grow your following organically and authentically  
When you seem to be doing everything right, why isn’t your following growing? Krystal asks you to reflect: What were you feeling when you were posting? Were you having the worst day ever? When you aren’t in a good place, your posts won’t be well-received. There’s a larger energy at play.
 
A lot of people post something and don’t stick around to build community. Krystal posts to communicate and connect with people. The goal is to build relationships. To do that, her goal is to connect with 5–10 people a day. Another thing she recommends. Read your comments and respond to them authentically. More comments on your post helps the algorithm as well.
 
Krystal is genuine and truly desires to get to know people. She doesn’t see them as a target for her business. She always comes from a place of “they spoke to me” and “they’re human.” She’s hoping to bring some light into someone’s day. Listen to hear the method she uses to connect and build relationships.
How to develop congruence between real life and your social media  
If Krystal can’t show up authentically, she doesn’t. If she’s having a hard day, she just doesn’t log on. She gives herself permission to come back to the platform when she’s in a better place. Then maybe she’ll share the story in an inspiring or funny way. Because life isn’t perfect. But she wants to share what led to the bad day or what she got out of it. If someone comes to her page, she wants them to feel they got value out of the interaction.
The rituals that Krystal embrace for success  
Krystal has two children and when she wakes up to them, she’s engulfed in their world and their needs—just like any mother. So, she started getting up earlier to take 15 minutes to quiet her mind and meditate. She tries to take 5 minutes every day to write out what she appreciates and is grateful for—everything that feels good in her life today. What makes you feel light, fun, eager, and excited? She recommends doing that before you do anything else. It’s simple but it elevates her energy.
How Krystal sets boundaries on social media  
Krystal likes to implement a schedule, so she doesn’t hit a place of burnout. Krystal only works after she’s had an hour in the morning with her children. She also allocates 30 minutes to check her inbox. How many times do you login and get distracted? Don’t get stuck in the scroll-hole. She gets on, makes her post, and interacts with 10 other people.
 
It’s about being intentional with your time—not getting lost in the scroll. Krystal also turns her notifications completely off. The truth is, you have control over when you pick up your phone. Create control in your life and what you allow in your mind at that moment.
 
She notes that “How we’re taking care of ourselves is how we will show up in social media and our businesses.” If your social media feels flat, how can you connect more? How can you bring light and love into someone else’s day? Be a connector instead of just a