J&See: Views on Marketing Meg Goodman

In the final episode of season two, Meg Goodman chats with Michaelynn Rose, the director of marketing for Bernina. They talk about marketing on both the client and agency side of the table, how Bernina used education to reignite interest in sewing during the pandemic, and how direct mail is still an effective method of marketing with innovations like hyperpersonalization and digital printing.

Meg chats with Jason Baumann, serial entrepreneur, non-profit alum, and President/Founder of digital marketing company Boxless Media. Together, they talk about retooling marketing plans amid the pandemic, leading with compassion, and how failure doesn't define you... it's the way you get back up again that does.

Meg Goodman chats with equipment manager for the Chicago Bulls, Steve Pankow. They take a behind-the-scenes look at what it's like to work with a professional sports team and talk about how to find a career that aligns with your interests, rather than your degree.

When optimizing a website for SEO, brands often forget the biggest user they are trying to optimize for... Google. Creating a website that Google bots can work with and understand is the most important part of SEO. In this episode, Huckabuy founder Geoff Atkinson explains why no website can maximize traffic until they optimize for Google.

College is the perfect time to try new things. Some students join a new club... others start their own companies. Programs like the iVenture Accelerator at the University of Illinois help students test their product, create a marketing campaign, and gather investors. In this episode, iVenture's associate director Manu Edakara and J&C's Meg Goodman discuss how programs like his help students market their start-ups to potential investors.

Cross-channel consistency, target segmentation and split testing are all part of Conversion Rate Optimization (CRO). In this episode, Meg Goodman speaks with CRO expert Kurt Philip about his company, Convertica. They discuss running online advertisements efficiently and creating a remote workforce during quarantine.