JCFT Podcasts Jay Charara

Employee engagement describes the level of enthusiasm, motivation and involvement of an employee towards their job and at the workplace.However this cannot be related with employee happiness or employee satisfaction. Many times employees are happy at work, but not necessarily fully engaged. Here are 7 ways to boost nonprofit’s employee engagement

Volunteer management is equally or may be even more challenging than managing paid staff as it’s much easier for volunteers to leave their position than paid one. With limited budget, time and resources, it’s very important for a nonprofit to identify the most common volunteer management challenges and build a strategy to handle them as they arise.

Here are the top 8 challenges in volunteer management that a nonprofit should know

How nonprofits can turn one-time donors to recurring donors and more importantly how to encourage them to donate more.

Here are 7 proven ways to convert your one-time donors to highly engaged, loyal recurring donors.

SWOT stands for Strengths, Weaknesses, Opportunities and Threats. 

SWOT analysis for nonprofit organisation is very important as it helps to 


protect NPO’s core values


learn what is working and what is not


look for opportunities for growth


minimise risks


conduct feasibility studies


build actionable plan to achieve organisational goals



By performing SWOT analysis will help NGO in strategic planning, fundraising, marketing, staffing, program development etc. It’s a vital tool that helps to empower your nonprofit, create a contingency plan and make it more sustainable.Follow these steps in the podcast to create a SWOT analysis for your nonprofit organisation.

When people talk about branding, it is just for businesses and startups. However the truth is that it’s equally important for non profit organisations and charities sometimes even more. 

But what exactly is Nonprofit Branding? For most people, it’s a logo that acts as a visual symbol of any nonprofit organisation - which is not true. A logo is just a part of branding. 

Nonprofit branding is all about how all your donors, volunteers and the general public sees your organisation, the work you do, how you differentiate from peers and build relationships with your audience to create loyalty and trust. It's like a promise of your actions that is well-aligned with your core values. In a nutshell, it’s a total experience of all stakeholders with your organisation.

Just managing a team is not leadership. It’s more of an art, where leaders of nonprofit create a vision of their organisation and then strategically involves every stakeholder to make it a reality.

A true leader is one who sets up direction, creates an inspiring vision and guides its team to achieve set goals within a defined timeframe. Apart from passion, it needs creativity, persistence and great management skills to lead successfully.