226 episodes

The Author Factor is the premier podcast for business owners, entrepreneurs, and corporate leaders dedicated to exploring the transformative power of nonfiction book writing, book publishing, and book marketing. 
Whether you're a first-time author or a seasoned publishing pro, you will discover invaluable nonfiction book writing, publishing, and marketing insights on every episode. Learn how to avoid critical mistakes, build a loyal following of readers, and harness your nonfiction book as the ultimate tool for expanding your reach, reinforcing your expertise, and driving new business opportunities.
Hosted by Mike Capuzzi, a 30+ year expert in marketing , author of 20 non fiction books and non fiction book publisher, this podcast offers a unique platform for sharing the remarkable stories and strategies of notable nonfiction authors whose works have significantly impacted their personal success, their businesses, and the lives of their readers.
Each week, The Author Factor explores the heart of nonfiction publishing, bringing you face-to-face with authors who have mastered the art of turning expertise and insights into compelling books that captivate, educate, and inspire action. 
Guests are carefully selected for their profound contributions to their respective fields, their innovative approaches to nonfiction writing, and their proven ability to leverage their books for greater influence and business growth.
Join us as we uncover the secrets behind successful nonfiction book publishing, from the initial concept to the writing process, from marketing and branding to the strategic use of a book as a tool for exponential business and personal brand development. 
Mike brings his extensive experience and passion for non-fiction to the table, facilitating insightful conversations that are packed with actionable advice and real-world wisdom.
Listeners will gain exclusive insights into:
- The journey of crafting a must-read nonfiction book that resonates with audiences and stands out in a crowded marketplace.- Effective book marketing strategies for building and engaging a loyal readership, including social media tactics, content marketing tips, and networking secrets.
- The dos and don'ts of nonfiction publishing, as shared by authors who have navigated the pitfalls and peaks of the industry.
- Innovative ways to use your nonfiction book as a powerful marketing tool to elevate your brand, attract new business opportunities, and establish yourself as a thought leader in your field.
Listeners will also learn valuable tips about:
How to write a non-fiction book.
Non-fiction book cover design.
Storytelling in non-fiction.
Book launch strategies.
Book marketing strategies.
Author branding.
 Author websites.
Social media for authors.
Getting book reviews.
 Amazon bestseller strategies.
And much more!
If you're ready to unlock the true "author factor" in your business - and enjoy the accountability, influence, and explosive growth that comes with it - this is the podcast for you. Get ready to get inspired, get motivated, and take massive action on your nonfiction publishing goals. The Author Factor is here to be your guide.

Author Factor: Notable Nonfiction Books Non Fiction Book Marketing

    • Business

The Author Factor is the premier podcast for business owners, entrepreneurs, and corporate leaders dedicated to exploring the transformative power of nonfiction book writing, book publishing, and book marketing. 
Whether you're a first-time author or a seasoned publishing pro, you will discover invaluable nonfiction book writing, publishing, and marketing insights on every episode. Learn how to avoid critical mistakes, build a loyal following of readers, and harness your nonfiction book as the ultimate tool for expanding your reach, reinforcing your expertise, and driving new business opportunities.
Hosted by Mike Capuzzi, a 30+ year expert in marketing , author of 20 non fiction books and non fiction book publisher, this podcast offers a unique platform for sharing the remarkable stories and strategies of notable nonfiction authors whose works have significantly impacted their personal success, their businesses, and the lives of their readers.
Each week, The Author Factor explores the heart of nonfiction publishing, bringing you face-to-face with authors who have mastered the art of turning expertise and insights into compelling books that captivate, educate, and inspire action. 
Guests are carefully selected for their profound contributions to their respective fields, their innovative approaches to nonfiction writing, and their proven ability to leverage their books for greater influence and business growth.
Join us as we uncover the secrets behind successful nonfiction book publishing, from the initial concept to the writing process, from marketing and branding to the strategic use of a book as a tool for exponential business and personal brand development. 
Mike brings his extensive experience and passion for non-fiction to the table, facilitating insightful conversations that are packed with actionable advice and real-world wisdom.
Listeners will gain exclusive insights into:
- The journey of crafting a must-read nonfiction book that resonates with audiences and stands out in a crowded marketplace.- Effective book marketing strategies for building and engaging a loyal readership, including social media tactics, content marketing tips, and networking secrets.
- The dos and don'ts of nonfiction publishing, as shared by authors who have navigated the pitfalls and peaks of the industry.
- Innovative ways to use your nonfiction book as a powerful marketing tool to elevate your brand, attract new business opportunities, and establish yourself as a thought leader in your field.
Listeners will also learn valuable tips about:
How to write a non-fiction book.
Non-fiction book cover design.
Storytelling in non-fiction.
Book launch strategies.
Book marketing strategies.
Author branding.
 Author websites.
Social media for authors.
Getting book reviews.
 Amazon bestseller strategies.
And much more!
If you're ready to unlock the true "author factor" in your business - and enjoy the accountability, influence, and explosive growth that comes with it - this is the podcast for you. Get ready to get inspired, get motivated, and take massive action on your nonfiction publishing goals. The Author Factor is here to be your guide.

    James I. Bond: Brain Glue

    James I. Bond: Brain Glue

    On episode #226 of The Author Factor Podcast, I am having a conversation with nonfiction book author James I. Bond. Despite the coincidence of sharing a name with a famous spy, James has carved out his own impressive niche in the world of marketing and communication. With a background rich in behavioral management, Jim has been at the forefront of developing innovative strategies to make marketing messages stick.
     
    His book (which I highly recommend), "Brain Glue," explores the crucial role of capturing and maintaining consumer attention in today’s saturated markets. One compelling aspect covered in the book is how the strategic use of language patterns can significantly enhance the effectiveness of communication. This book promises to reveal secrets that will make any message unforgettable and is a must-read for anyone looking to leave a lasting impact through their words.

    Learn more by visiting YesBrainGlue.com.
    For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.

    • 38 min
    Sonny Moyers: The Architecture of the Real Estate Practice

    Sonny Moyers: The Architecture of the Real Estate Practice

    Meet Sonny Moyers, a titan in the Texas real estate scene and the author of the nonfiction book, "The Architecture of the Real Estate Practice."

    On episode #225 of The Author Factor Podcast, I am having a conversation with nonfiction book author Sonny Moyers, a prominent figure in the Texas real estate landscape.

    Sonny's nonfiction author journey has crystalized 50 years of hard-earned expertise, becoming an indelible part of his legacy. Publishing "The Architecture of the Real Estate Practice" has not only cemented his status as a thought leader but has been a transformative avenue to share his innovative methodologies, aiming to uplift aspiring agents and seasoned brokers alike.

    "The Architecture of the Real Estate Practice" isn't just a book — it's a comprehensive masterclass in building a resilient real estate career, underscored by Sonny's own success stories. Listeners will find the integration of QR codes linked to ingrained educational videos especially intriguing, a testament to the book's depth and Sonny's dedication to reader engagement and value.

    Learn more about Sonny Moyers by visiting SonnyMoyers.com.


    For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.

    • 28 min
    Nick Hutchison: Rise of the Reader

    Nick Hutchison: Rise of the Reader

    On episode #224 of The Author Factor Podcast, I am having a conversation with Nick Hutchinson, the brainchild behind Book Thinkers, a digital marketing agency for book lovers that bridges the gap between authors and their readers. 

    Nick is also the author of the nonfiction book, "Rise of the Reader."

    In "Rise of the Reader," Nick presents a compelling blueprint for revolutionizing your reading habits. The book stands out with its actionable strategies to transform passive reading into a dynamic learning experience. What listeners will find particularly captivating is the concept of setting a SMART goal for each book they read—a simple, yet powerful tool that promises to elevate their reading journey exponentially.

    The impact of being an author has profoundly shaped Nick's career and identity. For him, publishing "Rise of the Reader" wasn't just about sharing his passion—it was the ultimate assertion of credibility and the manifestation of his wisdom into a legacy. Nick's book authorship has fortified his speaking engagements, enhanced his business services, and most importantly, offered life-altering insights to readers globally.

    Learn more about Nick Hutchison by visiting BookThinkers.com.
    For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.

    • 24 min
    Book Marketing and Book Funnels with Chris Benetti

    Book Marketing and Book Funnels with Chris Benetti

    On episode #223 of The Author Factor Podcast I am having a conversation with the founder of Smart Author Media, Chris Benetti. Hailing from Perth, Western Australia, Chris is an expert in book marketing who leverages his engineering background for tactical, results-driven strategies. He's known for transforming non-fiction authors into notable moneymakers through their books.

    While Chris is not a nonfiction book author (yet), his expertise and experience working with nonfiction book authors to help them sell or give away more books makes this a must-listen to episode if you are looking to generate more from your own book.

    Here are 3 important tips Chris shared:

    Leverage Your Authority: Chris underscores the immense value of a book as a credibility tool for business leaders. Having a published book elevates your expertise and distinguishes you from the competition, making it the ultimate authority-building asset.

    Scale with Smart Advertising: Chris emphasizes the scalability and efficiency of advertising for book promotion, suggesting that it's the optimal way to distribute your book widely without the time-intensive endeavors like tours and interviews. Paid advertising allows for targeted, scalable book exposure that can significantly outdo organic reach.

    Patience Pays Off: The conversation highlights the need for a long-term strategy in book marketing. Immediate sales are great, but the real success is found in nurturing leads over time through strategic follow-ups and funnel sequences, turning readers into recurring clients and fostering sustained business growth.

    Learn more about Chris Benetti  by visiting SmartAuthorMedia.com.
    For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.

    • 29 min
    Fight For Your Best Life: Empowerment Through Protection with John Brewer, Jr.

    Fight For Your Best Life: Empowerment Through Protection with John Brewer, Jr.

    On episode #222 of The Author Factor Podcast, I am having a conversation with John Timothy Brewer, Jr. His remarkable background as a special forces veteran and founder of Shield and Spear Consulting Group gives him a unique insight into the world of self-defense.

    With his new book, "Fight For Your Best Life," John combines a decade of high-stake environments experience with everyday practical safety strategies.

    This book is not your average self-defense manual. It's a larger call to empowerment through mastering the mind and body. One big reason our listeners will find John’s book intriguing is its foundation on Maslow's hierarchy of needs. John creatively uses this as the spiritual motivation behind his message, intertwining the importance of safety with achieving one's fullest potential.

    Learn more about John by visiting MindShieldandSpear.com.
    For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.

    • 22 min
    Never Quit on a Bad Day: Resilient Stories of Overcoming Challenges with Phebe Trotman

    Never Quit on a Bad Day: Resilient Stories of Overcoming Challenges with Phebe Trotman

    On episode # 221 of The Author Factor Podcast I am having a conversation with Phebe Trotman, a Vancouver-based entrepreneur and distinguished athlete who has been inducted into several sports halls of fame. Phebe embodies resilience through her personal journey, a quality she brilliantly shares in her first book, "Never Quit on a Bad Day," which offers tools for overcoming challenges and fostering gratitude for life's journey.

    During the interview, Phebe emphasized the power of creating an advanced reader team to help get the word out about her book. She stressed the importance of building a community around the book and letting people know along the journey of writing the book, in order to create more traction and engagement. These strategies serve as valuable lessons for anyone looking to publish their own nonfiction book.

    Phebe's impact as a published author has been remarkable. With her book, she has inspired others to pursue their dreams and passions, leaving a ripple effect of positivity. The feedback and reviews she has received showcase the transformative effect her book has had on others. It's a testament to the power of sharing personal stories and motivating others to keep going, regardless of the obstacles they face.

    "Never Quit on a Bad Day" serves as a shining example of Phebe's author journey. Listeners will find her journey interesting as she openly shares her experiences and the impact her book has had on others. Her insights and strategies shared during the interview provide a practical guide for aspiring authors who want to make a positive impact through their own nonfiction books.

    Learn more about Phebe Trotman by visiting NeverQuitOnABadDay.com
    For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.

    • 22 min

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