Make Me A Marketer Podcast with Landon Poburan Landon Poburan
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- Business
Everyone can be a marketer. On The Make Me A Marketer Show I share simple and effective marketing principles to help coaches and course creators spread their unique message. And, helping them redefine success in life and business along the way.
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048: Mastering Content Creation - 23 Powerful Strategies
Read the full list here:
https://landonpoburan.substack.com/p/23-simple-but-powerful-ways-to-get
23 simple but powerful methods to enhance content creation and a guide towards long-term success. Among the strategies highlighted are content repurposing, re-posting high-performing content, content automation, analyzing analytics, and transforming content from short form to long form, and vice versa. I discuss the importance of optimizing the creation environment, focusing on volume and time, and establishing a clear purpose or 'why' behind content creation. Inside you’ll find a list of 23 strategies you can implement today.
Links & Resources:
The Consistency Threshold
https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1
How To Publish 5 (Or More) Pieces Of Content Every Day
https://landonpoburan.substack.com/p/how-to-publish-5-or-more-pieces-of
Let’s Connect on Social Media:
Weekly Letters on Substack: https://landonpoburan.substack.com/
YouTube: https://youtube.com/@landonpoburan
TikTok: https://www.tiktok.com/@landonpoburan
Instagram: https://www.instagram.com/landonpoburan/
Inquiries? Visit My Website:
https://landonp.com/
Or, DM me anywhere I post.
Writer, Podcaster & Digital Marketing Consultant. -
047: Unmasking My Biggest Failure As An Entrepreneur
My Biggest Failure as an Entrepreneur
Today, I unmask the ugly truth about failure in business as an entrepreneur. I recount my biggest failure in business. The highs and lows of the journey, the emotional toll it took, and the lessons learned.
In this honest and heart-wrenching episode, I share my personal journey of running a business, hitting $100,000 in debt, and closing my gym in 2018. I reveal the highs and lows of entrepreneurship and the emotional toll it took on my personal relationships and self-worth. I discuss the brutal reality of business failure but also the immense learning and personal growth that stems from it. This video seeks to bring to light the harsh realities that don’t often make it to social media and empowers those struggling to find their path.
00:00 Introduction and Personal Journey
00:16 The Highs and Lows of Entrepreneurship
01:43 The Reality of Debt
02:29 The Beginning of a Business Venture
03:41 The Expansion and Success
09:09 The Downfall and Emotional Struggles
12:25 The Decision to Close the Gym
17:38 The Aftermath and Lessons Learned
21:31 The Importance of Self-Care and Identity
24:37 The Power of Resilience and Community
27:40 Conclusion and Final Thoughts
Links & Resources:
This Is Not What I Thought My Life Would Look Like At 35
https://landonpoburan.substack.com/p/this-is-not-what-i-thought-my-life
What Are You Willing To Sacrifice In Your Pursuit Of Success In Business
https://landonpoburan.substack.com/p/what-are-you-willing-to-sacrifice
Let’s Connect on Social Media:
Weekly Letters on Substack: https://landonpoburan.substack.com/
YouTube: https://youtube.com/@landonpoburan
TikTok: https://www.tiktok.com/@landonpoburan
Instagram: https://www.instagram.com/landonpoburan/
Inquiries? Visit My Website:
https://landonp.com/
Or, DM me anywhere I post.
Writer, Podcaster & Digital Marketing Consultant. -
047: 6 Warning Signs You’re Going To Burnout From Content Creation (And What To Do About It)
Identifying Warning Signs of Burnout and Strategies to Keep it at Bay
This podcast episode provides insights into identifying the warning signs of burnout and offers strategies to prevent it. I share my personal experiences of encountering these signs and offer strategies such as simplification of tasks, rest and recovery, and maintaining your 'consistency threshold'. I encourage everyone to identify their own triggers and come up with individual strategies to prevent burnout.
00:00 Introduction to Burnout Warning Signs
00:58 Personal Experience with Burnout
04:35 Recognizing the Warning Signs of Burnout
06:20 Decreased Motivation as a Sign of Burnout
07:12 Lack of Concentration as a Sign of Burnout
08:07 Negativity and Mood Changes as Signs of Burnout
09:30 Fatigue and Stress as Signs of Burnout
11:00 Difficulty Sleeping as a Sign of Burnout
13:12 Coping Mechanisms and Burnout
16:02 Strategies to Keep Burnout at Bay
16:36 Simplification as a Strategy Against Burnout
18:35 Rest and Recovery as a Strategy Against Burnout
20:24 Maintaining Your Consistency Threshold
21:38 Identifying Personal Triggers and Recovery Plan
26:42 Conclusion and Final Thoughts
Links & Resources:
The Consistency Threshold
Read: https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1
Watch on YouTube: https://www.youtube.com/watch?v=MJTLs3OURgI&t=1s
How To Publish 5 (Or More) Pieces Of Content Every Day
Read: https://landonpoburan.substack.com/p/how-to-publish-5-or-more-pieces-of
Watch on YouTube: https://youtu.be/DGLed3I8ukk?si=lKB4vxX7bl0WsLjE
Let’s Connect on Social Media:
Weekly Letters on Substack: https://landonpoburan.substack.com/
YouTube: https://youtube.com/@landonpoburan
TikTok: https://www.tiktok.com/@landonpoburan
Instagram: https://www.instagram.com/landonpoburan/
Inquiries? Visit My Website:
https://landonp.com/
Or, DM me anywhere I post.
Writer, Podcaster & Digital Marketing Consultant. -
045: How To Publish 5 (Or More) Pieces Of Content Every Day
In today’s video I will how through how you can get started and stay consistent creating 5 (or more) pieces of content every single day. I walk through my personal process and my experience developing this process of simplification and how it allowed me to stay consistent while working full time, without a time, and having ADHD. I will show you how you can create a single piece of pillar content and use free AI tools to repurpose it across your social media platforms.
Key Takeaways:
3 Lessons I learned after years spent struggling with content creation.My 5 step strategy for getting started and staying consistent with content creation.My exact content creation process for creating 5+ pieces of social media content daily.100% free content creation and AI automation tool kit.Links & Resources:
The Consistency Threshold
Read here: https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1
Watch on YouTube: https://www.youtube.com/watch?v=MJTLs3OURgI&t=1s
ChatGPT Viral For Me Post on TikTok: https://www.tiktok.com/@landonpoburan/video/7178504599836314885
How To Build A Landing Page In 60 Seconds:
https://www.youtube.com/watch?v=XsjU6UyDBFg
Let’s Connect on Social Media:
Weekly Letters on Substack: https://landonpoburan.substack.com/
YouTube: https://youtube.com/@landonpoburan
TikTok: https://www.tiktok.com/@landonpoburan
Instagram: https://www.instagram.com/landonpoburan/
Inquiries? Visit My Website:
https://landonp.com/
Or, DM me anywhere I post.
Writer, Podcaster & Digital Marketing Consultant. -
044: The Consistency Threshold: Increasing Consistency & Productivity For Neurodivergent Entrepreneurs
Read "The Consistency Threshold" Letter on Substack:
https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1
In today's episode, we dive deep into Landon's theory of "The Consistency Threshold". Is consistency truly the key to success in business, personal growth, and other areas of life? Why is it that some people can maintain consistency while others struggle? Landon shares his personal experiences, both successes and struggles, with consistency in different facets of his life. He also touches on the unique challenges faced by neurodivergent individuals and introduces a new perspective on how to view and manage consistency.
Key Takeaways:
Introduction to "The Consistency Threshold"The elusive nature of true consistencyReal-life evidence of consistency's powerExploring personal consistency examplesUnderstanding the "Boom or Bust" cycle in neurodiverse individualsRecognizing and managing burnoutThe importance of self-awareness and adjusting one's approachSimplifying to maintain and regain consistencyThe role of rest and recovery in sustaining consistencyClosing thoughts and a call to action for listeners to reflect on their own consistency patternsYou might also enjoy:
On Burnout: What Are You Willing To Sacrifice In Your Pursuit Of Success In Business
Let’s Connect on Social Media:
Weekly Letters on Substack: https://landonpoburan.substack.com/
YouTube: https://youtube.com/@landonpoburan
TikTok: https://www.tiktok.com/@landonpoburan
Instagram: https://www.instagram.com/landonpoburan/
Inquiries? Visit My Website:
https://landonp.com/
Or, DM me anywhere I post.
Writer, Podcaster & Digital Marketing Consultant. -
043: Branding: “The Rock” Worth $200M More Than Tom Cruise
In this podcast episode, I talk about the power of personal branding, using Dwayne "The Rock" Johnson and Tom Cruise as case studies. While both are household names in the entertainment industry, The Rock's net worth is $200 million more than Cruise's. Despite Cruise having led in more movies and grossed more at the box office, The Rock has diversified his portfolio by leveraging his personal brand into various business opportunities, from his own production company to launching a successful tequila brand.
The potential of personal branding is massive, especially when combined with patience and consistency, and urges creators and small businesses to invest time in building their own brand.
Key Takeaways:
Power of Personal Branding: A strong personal brand can lead to increased opportunities and market diversification.The Rock's Diversification: Beyond movies, he's founded a production company, launched apparel with Under Armour, bought the XFL, and started businesses like Terra Mono Tequila and Zoa Energy.Comparison with Tom Cruise: Despite being a major actor, Cruise hasn't diversified or leveraged his brand as extensively as The Rock.Consistency is Key: The Rock spent years building his brand before venturing into diverse business opportunities.Long-Term Mindset: Building a brand requires patience and a long-term perspective; success doesn't come overnight.Value of Social Media Presence: The Rock's active presence on platforms like Instagram, TikTok, and YouTube has significantly boosted his brand reach.Find Your Passion: Engage in activities that you genuinely enjoy and can commit to long-term.Start Simple: Begin with one platform or medium and consistently produce content there before diversifying.Consistent Effort Over Time: Personal branding success stories, like that of MrBeast, highlight the importance of continuous effort and improvement.Branding is a Long Game: It may take years, but the potential rewards from building a strong personal brand are immense.
Let’s Connect on Social Media:
Weekly Letters on Substack: https://landonpoburan.substack.com/
YouTube: https://youtube.com/@landonpoburan
TikTok: https://www.tiktok.com/@landonpoburan
Instagram: https://www.instagram.com/landonpoburan/
Inquiries? Visit My Website:
https://landonp.com/
Or, DM me anywhere I post.
Writer, Podcaster & Digital Marketing Consultant.