12 episodes
Marketing Masterclass with Vivian Ihaza Vivian Ihaza
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- Business
Experienced marketing expert with 17+ years experience in broadcasting, sales, marketing communications, strategic and operational marketing. I am currently the lead consultant for www.forloveofmarketing.com, a business consulting and training firm in Nigeria. Other than my family whom I love to bits, I also love music, fiction novels, movies and food. I count every day that I'm alive as a blessing and have decided to contribute to the society that made me, through this business podcast.
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Eps.40: Achieving effective business communication
In this episode, Vivian Ihaza emphasises the importance of business communication and shares six guidelines to help drive effective business communication.
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Eps.39:Applying the 4C's to your business
In this episode, Vivian Ihaza looks at the 4C model of the marketing mix which was conceptualised by Robert Lauterborn in the '90s and talks about how it can be applied to the marketing strategy of a business.
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Eps.38: Creating SMART goals for your business
In this episode, Vivian Ihaza shares how using the SMART principle to design and evaluate business goas can lead to stronger goals with greater focus.
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Eps.37: Creating a great marketing plan for your business
A great marketing plan is dependent not just on capturing the right elements but ensuring that it is also relevant and achievable for your business. In this final episode of 2018, Vivian Ihaza talks about the core elements of a good marketing plan and how it can be customised to suit individual businesses.
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Eps.36: Creating a marketing budget for your business
In the 3rd episode of the December series, Vivian Ihaza talks about the importance of creating a marketing budget and what should be included as part of the marketing budget.
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Eps.35: Anticipating and Leveraging change
In this episode, Vivian uses the book "Who moved my cheese" by Spencer Johnson and the upcoming elections in Nigeria to show the importance of being prepared for evolving market situations.