57 episodes
Marketing Mix Man Podcast Gary Bembridge
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- Business
All things marketing with Gary Bembridge. 30+ years global marketing experience packed into every episode. European Podcast Award Winner (UK) 2010 + 2011. http://www.MarketingMixMan.com
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57: Big Ideas and why do so few brand have them?
David Ogilvy wrote in 1983 only 1 in 100 ads had a big idea. Has anything changed?
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56: Competitive Point of Difference
CEO of Sainsbury's Supermarket says many brands lack a real competitive point of difference. I explore how you identify one.
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55: Paralympics 2012 - inspired marketing
Paralympics London 2012 is a casebook masterclass in the power of great marketing positioning and execution. Find out why and what you can learn from it.
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54: Prince Harry and Las Vegas
How some brands used the Prince Harry naked photo episode in Las Vegas to effect
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53: Naked Footballers
What naked footballers in ads can teach us all about successful communication
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52: Interrogation As An Innovation Tool
Anything "new" to the consumer is new. Why you should see product interrogation a key innovation tool