115 episodes

Welcome to Marketing Off the Mat, a podcast for yoga teachers, mindfulness leaders, and energy workers who are ready to shake off the constant hustle and align with the true path for their businesses. This podcast is a resource for building your business in a way that creates more income, freedom and impact in the world!

Each week, host Jessica Cross has soulful conversations with successful creatives in wellness, business, marketing, events and more for practical methods to go from A to B. Follow @jessicacross.co for daily inspiration and DM her if you take a listen.
Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support

Marketing Off the Mat | Business for Yoga Teachers Jessica Cross

    • Business

Welcome to Marketing Off the Mat, a podcast for yoga teachers, mindfulness leaders, and energy workers who are ready to shake off the constant hustle and align with the true path for their businesses. This podcast is a resource for building your business in a way that creates more income, freedom and impact in the world!

Each week, host Jessica Cross has soulful conversations with successful creatives in wellness, business, marketing, events and more for practical methods to go from A to B. Follow @jessicacross.co for daily inspiration and DM her if you take a listen.
Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support

    115. How to Build a Sustainable Yoga Business with Pip Roberts

    115. How to Build a Sustainable Yoga Business with Pip Roberts

    Ever wondered how you'll be able to sustain your teaching practice for the long haul? It's not easy, but fortunately, we are joined by the incredible Pip Roberts who will help us demystify the path to a sustainable teaching career.



    Pip is a yoga facilitator, mentor, reiki practitioner, heavy meditator, sound therapist, creator of Now Studio in Bristol, and a well-being event curator and producer.

    In this episode, Pip shares her expertise on how to create a thriving and sustainable yoga business that aligns with your values and supports your lifestyle. She dives into the importance of understanding your niche, identifying your unique offerings, and building a strong brand that resonates with your ideal clients. Be sure to give her a follow and hop on her email list so that you can hear about all of her incredible offerings and upcoming retreats!


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    Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support

    • 53 min
    114. Don't get sued: Legal Essentials for Yoga Teachers with Cory Sterling

    114. Don't get sued: Legal Essentials for Yoga Teachers with Cory Sterling

    Ever thought that 'getting sued' and 'yoga' would be in the same sentence? Nor did we, but not to worry. We've you covered! Today, we delve into the legal essentials that every yoga teacher should know to avoid potential lawsuits, including the ins and outs of non-compete agreements, with our guest Cory Sterling.



    Cory is an attorney and Founder of Conscious Counsel, a health and fitness law firm, which won the Legal Elite 2021 Award for Most Innovative Fitness and Wellness Law Firm, and Most Innovative Legal Document Drafting and IP Firm. He has nearly ten years of experience in the legal and fitness industries and has assisted hundreds of entrepreneurs in drafting service agreements, privacy policies, independent contractor agreements, terms and conditions, disclaimers, and other important legal protections they require.

    He is also a group fitness instructor, yoga teacher, and author of The Yoga Law Book, which outlines business law basics for yoga professionals and business owners.



    Cory keeps it real with his incredibly approachable and applicable legal advice every yoga teacher needs in this episode. You won't want to miss it!




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    Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support

    • 42 min
    113. How to Take Your Yoga Business On the Road with Ali Temple

    113. How to Take Your Yoga Business On the Road with Ali Temple

    The pandemic has taught us so much about what is important and how we can approach life and our career differently than ever thought possible. People all over the world have traded in their 1 hour commute for the work-from-home life or even making massive changes to how and where they work entirely, including taking on the digital nomad life. 
    Yoga teachers all over the world are also making massive career and life changes, and the incredible Ali Temple is one such yoga professional who’s done just that.
    Ali Temple is a global yoga teacher, retreat leader and yoga teacher mentor. She has been traveling full-time for over 2 years, leading sold out retreats and mentoring yoga teachers around the globe as they begin to build their own thriving remote business and cultivate the freedom of a location independent lifestyle.
    Ali tells us what held her back initially from making the big leap to traveling and teaching full time and how she overcame that to live the incredible international life she’s living today. She shares how we can make the big shifts we need to make to make this our reality too!
    Be sure to sign up for her free 3 Day Video Training, Liberate Your Life and give her a follow on Instagram and Youtube to stay in touch!

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    • 33 min
    112. Diversifying your income with Sarah Barguidjian

    112. Diversifying your income with Sarah Barguidjian

    As yoga teachers, we must diversify our offerings to THRIVE if we truly want to make a living in the yoga business. Diversifying our offerings takes the pressure off our weekly teaching schedule and increases our reach beyond the studio environment to bring more yoga to more people.
    It’s a win-win and Sarah Barguirdjian is on the show today to tell us exactly how she’s done this in her business.
    Sarah is an ERYT 500 Yoga Teacher currently living and teaching in Winchester, UK. She’s been teaching for 16 years and has lead classes and courses on Yoga International, Apple Inc, Canopius, SMU and Yoga studios worldwide. She teaches weekly classes, workshops, international retreats, recorded Sarahs Shorts on YouTube and Yoga Teacher Mentorship Programs.
    If you’re wondering how to expand your teaching beyond the studio, this is a must listen episode and Sarah is so generous with her tips in making it a reality for you too.
    Be sure to follow Sarah and find out more about her offerings!

    Are you looking for a yoga business coach to find your way in diversifying your teaching income? I'm here for you! Send me a DM and check out how we can work together. You don't have to do this alone

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    Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support

    • 43 min
    111. The 3 Boons of a Successful Yoga Career w/ Barbara Courtille

    111. The 3 Boons of a Successful Yoga Career w/ Barbara Courtille

    Have you ever wondered how running a yoga business relates back to the roots of yoga itself and how we can use this wisdom in our modern day entrepreneurial journey?

    We’re super excited to have Barbara Courtille on the show today to help us tie the ancient wisdom together with today’s needs and use it as a way to move forward in our yoga career’s with clarity and purpose.

    Barbara started practicing yoga in the late 80's with the Iyengars. She has explored various Hatha traditions since that time including Jivamukti, ashtanga and vinyasa yoga.

    In the last decade she has delved into the more gentle practices of Yin, Restorative, meditation and sound healing. Barbara mentors yoga teachers who want to make yoga their profession. She is currently writing a book on yoga philosophy to help yoga teachers bring the wisdom of yoga to their students in a practical way.

    This episode is packs a punch with ancient wisdom and practical application to fill your cup today. Be sure to check out Barbara's How to Create a Successful Yoga Career course and stay in touch with her on Instagram as she author's her new book!


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    Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support

    • 31 min
    110. From Chaos to Clarity - Managing Your Workflow w/ Amanda Kingsmith

    110. From Chaos to Clarity - Managing Your Workflow w/ Amanda Kingsmith

    A common thread in conversations I have with yoga teachers is they face a lot of overwhelm, when establishing workflows for their businesses. This is very relatable and understandable, with all the tasks we have on our daily to-do lists at teachers. 

    Not only do we need to deliver well-crafted yoga experiences for our students, but we also wear a ton of hats when it comes to marketing, budgeting, and balancing all of the needs of a small business.

    So, how can teachers combat this overwhelm? We have the incredible Amanda Kingsmith on the show today to help us find balance and a way forward.

    Amanda Kingsmith is a 500-hour RYT, a yoga business coach, a podcast host, and a world traveler. She blends her background in business with her love of yoga and is passionate about helping yoga teachers create careers that they are passionate about and that are sustainable. Amanda is the host of Mastering the Business of Yoga and also the co-host of The World Wanderers, a podcast on travel and travel as a lifestyle.

    We dive into actionable steps that the teachers can implement right away that will make massive shifts in their businesses and cut through the overwhelm with new systems and tools that Amanda shares with us.

    Be sure to follow Amanda @masteringthebusinessofyoga and listen to her show, which is a favorite of mine! You can check out her offerings here and find out more how you can work with her directly. 


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    • 47 min

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