Marketing Should Be Fun Austin Savage & Kelsie Zarko

It's incredible to see long-term clients gain momentum through hard work and consistency, and that's exactly what has happened for Tara Bohm. Tara helps women with curly hair understand how to embrace and care for their curls, and has grown by over 80,000 followers on Instagram in the past two years.In this conversation, she and Kelsie discuss the challenging part of rapid growth, how she has determined the right time to add new things to her business, the power of consistency that she's seen...

Check out Austin's LinkedIn post featuring the MrBeast tweet being discussed.Can you imagine going from 15,000 views a year to 13 billion views a year on your content? That's what happened for MrBeast, the 2nd largest creator on YouTube. And guess what? It only took 12 years!In this episode, Austin and Kelsie are diving into an insightful tweet MrBeast shared a couple years ago, how to respond to years when you see a dip in engagement, why consistency creates momentum for new and old content,...

Lisa DeWeert is a long-time friend of Austin's and the Co-Founder of an incredible organization called Moxie Adaptive, an organization committed to creating a space to connect and empower individuals with limb differences. Lisa was born with smaller muscles in her arms and hands, and as a result of a significant research project, met hundreds of people who didn't have a space to talk about the intricacies of life with a limb difference, which ultimately led to the launch of Moxie Adaptive.In ...

Have you heard the principle of content having a "shelf life?" Perhaps you've heard the statistics about how posts on certain social media platforms only have a "shelf life" of just a few hours. While this is certainly true in relation to algorithms, we believe this is an overly-simplistic way to look at content marketing and today we're sharing why.After a "this or that" about March Madness (Austin's favorite sports event of the year!), we're sharing 2 stories of old content helping us close...

In today's episode, after a "this or that" about calling/texting (apparently Austin is the only person who calls Kelsie other than her mom and grandma 🤣), we're diving into a recent experience Austin had to present to a communications class at North Central College. Most of all, we hope this conversation is a reminder to break out of your routine every once in a while, and look for those little moments that remind you why you love what you do.//📸 Follow us on Instagram: https://www.instagram....

You've heard us say it before: Content performs on a human level. This is one of the most important foundations of an effective content marketing strategy. But what does that look like in practice? How do contextualize content that is personal alongside the value we want to provide to our audience?Ep. 15: Why Human Connection & Relationships Are Key to Brand GrowthEp. 38: Consistently Relatable: Building a Community That Would Follow You Anywhere//📸 Follow us on Instagram: https://www.ins...