MarTech Talk with Scott Baradell Podcast by Idea Grove

Scott Baradell chats with Bill Swift of Brierley+Partners about the history of loyalty programs and how they are evolving today.
Learn more about Brierley+Partners at www.brierley.com
Learn more about Idea Grove at www.ideagrove.com


The origins of Brierley+Partners 02:12
Long-standing customer relationships 04:32
Earning points vs. enhanced customer experience 06:00
How loyalty marketing has changed over the years and how Brierley+Partners has changed with it 08:20
Customer advocacy and influencer marketing 10:35
Loyalty solutions as part of the overall MarTech stack 15:46
What’s the ideal company size for Brierley+Partners' solutions? 17:43
What’s the future of loyalty marketing? What trends should we keep an eye on? 21:43
Amazon Alexa offerings 25:48

Iliyana Stareva discusses her book "Inbound PR", and how to leverage inbound tactics in PR programs. We'll cover the following topics.
What is Inbound PR?
What prevents PR firms from embracing inbound?
PR Agencies need to evolve the way the communicate.
How do you get started with inbound?
Have you seen a trend in using paid ads to draw attention media placements?
Will HubSpot add PR integration into their platform?
How do you make an integrated pitch as a PR firm?

We spoke with our friend Gini Dietrich of Arment Dietrich about using the PESO model for integrating public relations and digital marketing. Read Gini's blog at spinsucks.org

This MarTech Talk features David Barron the Go-to-Market lead for HubSpot Service Hub. We'll cover these topics:
What is Service Hug
Flywheel vs Funnel
The evolution of HubSpot
Applying HubSpot to marketing, sales and service
Knowledge Base
Key Features of Service Hub
How can a HubSpot user get started?

Scott Baradell of Idea Grove talks to the Erik Huddleston, CEO of Trendkite. TrendKite revolutionizes how the world's biggest brands and media companies generate, amplify, and measure the impact of their earned media.