Master The Marketplace Kaspien

Have you been testing and changing your landing pages daily but have yet not seen an improvement to your website conservation rate?

Conversion optimization is the process of converting more of your existing traffic into sales. Traditional doctrine contends that the best way to optimize for conversions is to focus on CTR and other similar metrics.

On Master the Marketplace episode 41, we pick the brain of our guest Talia Wolf to understand how to effectively appeal to emotional reasoning. She explains how this approach fails to get to the root of customer buying decisions: emotion. By focusing on customers' emotional reasoning, Talia's campaign results have skyrocketed.

Welcome to Master the Marketplace with Kaspien

Today, consumers can find their brands across online channels, including Amazon, Walmart, and Shopify, shifting the dynamic of traditional brick-and-mortar businesses. So, what should retail businesses do during this continued transition into the age of e-commerce?

This week, we talk to Nicole Silberstein, E-Commerce Editor at Retail TouchPoints to talk about the changing landscape of retail commerce and its future in 2022 and beyond. Our conversation explores the state of e-commerce industries, how consumers are shopping across digital and physical spaces, and current trends in retail commerce.

Looking to grow your B2B business? Then you'll want to know exactly where to focus your efforts and the biggest mistakes to avoid.

This week, we chat with Brian Beck, a B2B commerce expert, author of Billion Dollar B2B Ecommerce, and partner manager at Enceiba. After launching and developing multiple e-commerce brands, Brian shares his insight on what you need to get right to scale into a billion dollar B2B e-commerce brand, including finding the right platform, building customer retention, and empathizing with your customers' needs so they can get the most out of your digital experience.

Chris McCabe is a former Amazonian and the founder of ecommerceChris, a company that helps Amazon sellers reinstate suspended listings and seller accounts. In this episode, Chris shares about his years as a Seller Performance Investigator at Amazon, and how he used that knowledge to create ecommerceChris. Kunal and Chris discuss why Amazon suspends accounts, how sellers can avoid suspensions, and how to expedite account recovery if it is suspended.   What You’ll Learn 02:45 - Chris McCabe's experience at Amazon and what led him to create his company, ecommerceChris  5:45 - How Amazon's marketplace compliance policies have changed through the years and post-covid  15:02 - How brands can take a proactive approach to avoid Amazon account suspensions  19:44 - Predictions for Amazon cleanup on fraud  22:58 - What steps you should take if your Amazon account gets suspended

Want to learn the future of e-commerce? What does re-envisioning the future of e-commerce operations really look like? Is there really a one-stop-shop for direct-to-consumer brands?

Remington Tonar, Chief Operating Officer of Cart.com, an innovating company that is renovating the e-commerce space. Kunal and Remington discuss the process of direct to consumer and what avenues brands can take to solve the problem of expanding their brand to reach and drive acquisition. What you'll learn 2:00 what is Cart.com, what do they do, 5:30 Remington's journey to cart.com, 16:20 what lies ahead for brick and mortar, 18:00 the new name for ecommerce, 23:00 what integrating ecommerces to other platforms should look like.

On this podcast episode, Kunal interviews CEO, Andrew Maff, founder of Bluetuskr, a full-service marketing company expanding the reach of e-commerce brands through robust digital strategies, targeted media-buying, and data-driven analysis. Listen to Kunal and Andrew as they discuss how to amplify your #brandpresence on your direct website, online marketplaces, and beyond.