Masters of Ecommerce Matcha

Jon MacDonald, Founder and President of The Good, a conversion rate optimization firm, covers how ecommerce stores can deliver a best-in-class digital experience with intentional optimization.

After first encountering cacao in Oaxaca Mexico in 2012, Jonas Ketterle founded the online ceremonial cacao company, Firefly Chocolate, in 2014, with the mission of inspiring awe and wonder through cacao. Jonas talks with Fynn about creating a brand with a purpose and how to stand out amongst an endless wave of established competitors.

Donna Maria is the founder and CEO of the Indie Business Network, one of the largest communities of indie makers and handmade entrepreneurs. She discusses how the best ecommerce founders build rich communities across digital platforms to test, grow, and scale their businesses.

Fynn is joined by Jacqueline Oak, Co-Founder of Cardon, a DTC ecommerce store specializing in men's personal care. With a diverse background in finance, fashion, retail, and ecommerce, Jacqueline shares how inspiring entrepreneurs can validate their brand idea, appeal to consumers, and scale for growth.

Omnisend's VP of Partnerships, Jon Pruitt, discusses omnichannel marketing trends, how ecommerce stores can gain consumer interest, and the ever-changing ecommerce marketing technology landscape.

Ecommerce podcast host, digital marketing veteran, and author, Chloe Thomas, discusses the state of ecommerce and how to differentiate by deeply understanding the core reason you're relevant to your customers.