47 min

Matt Bain - CMO, Spark (E49) Love This Podcast

    • Business

One of New Zealand's most prolific marketing leaders, Matt Bain, joined us on the Love This Podcast.

This episode stands at the intersection of business, leadership and human psychology. We discussed how his experience leading European operations at AKQA shaped him for the role at Spark, how to meet and exceed customer expectations across every touch point, the role of data and personalisation at scale in the modern marketing landscape, and how agile processes are leading to better work and creative culture for NZ's leading telco.

For those that are into bio hacking, we were also shocked by Matt's ambition to live to 120, which he then brought back to the reality curve by explaining why and how he's determined to make that happen.

One of New Zealand's most prolific marketing leaders, Matt Bain, joined us on the Love This Podcast.

This episode stands at the intersection of business, leadership and human psychology. We discussed how his experience leading European operations at AKQA shaped him for the role at Spark, how to meet and exceed customer expectations across every touch point, the role of data and personalisation at scale in the modern marketing landscape, and how agile processes are leading to better work and creative culture for NZ's leading telco.

For those that are into bio hacking, we were also shocked by Matt's ambition to live to 120, which he then brought back to the reality curve by explaining why and how he's determined to make that happen.

47 min

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