Modern Startup Marketing Anna Furmanov
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- Business
If you’re at an early stage startup, you're in the right place. A lot of stuff out there focuses on the WHAT (tactics) and is not tailored to your critical early stage so you're not sure what to do. If you do try some things, you're not sure WHY you're doing them. Welcome to Season 4 where I'll be asking WHY to help bring more clarity to the messy world of early stage startup marketing. Learn more about the host at furmanovmarketing.com.
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213 - Top AI Use Cases For Sales and Marketing Teams in 2024 (Ryan Staley, Founder of Whale Boss)
Ryan Staley is Founder and CEO of Whale Boss where he does sales consulting and AI consulting. I heard Ryan present for an AI session earlier this year and thought “I gotta have him on my show.” So here we are.
Here’s what we cover:
What AI tools are you mostly into right now;
Biggest value use cases from AI for sales and marketing teams;
What are you still weary about when it comes to using AI;
AMA: Ryan asks me his burning question which actually inspired me to test something. Learn more about the AI experiment here.
Ryan's on LinkedIn: www.linkedin.com/in/ryan-staley
Check out his website: ryanstaley.io
For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!
And whenever you’re ready, there are 3 ways I can help you:
1. fractional head of marketing for early stage startups >> www.furmanovmarketing.com
2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> podcast.furmanovmarketing.com
3. sign up to get my monthly early stage startup marketing newsletter where I’m sharing playbooks and insights and cracking some jokes
You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> www.linkedin.com/in/annafurmanov
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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message -
212 - BONUS: Why I'm Still Podcasting 377 Episodes Later (Sam Dunning, Breaking B2B)
Sam Dunning is the Founder at Breaking B2B and host of the Breaking B2B podcast (Top 2.5%, 377 episodes). Sam came onto my podcast to talk more about the company he's building, plus:
The Breaking B2B podcast is 377 episodes and Top 2.5%. How do you decide what to talk about and who to talk to? Do you have Seasons? How has the show changed over time? What’s been the impact on your business;
Sam has been testing outbound cold calling and got surprised by the results;
AMA: Sam asks me his burning question which I actually do answer in this episode! Wait for it...
Sam's on LinkedIn: www.linkedin.com/in/samdunning
Check out Breaking B2B: www.breakingb2b.com
For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!
And whenever you’re ready, there are 3 ways I can help you:
1. fractional head of marketing for early stage startups >> www.furmanovmarketing.com
2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> podcast.furmanovmarketing.com
3. sign up to get my monthly early stage startup marketing newsletter where I’m sharing playbooks and insights and cracking some jokes
You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> www.linkedin.com/in/annafurmanov
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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message -
211 - Top Deadly B2B Startup Marketing Sins
Hope you're having a meaningful Memorial Day if you're in the US.
Sam Dunning (Founder at Breaking B2B) asked me to come onto his podcast "Breaking B2B" via a live session where we talk about the top deadly B2B startup marketing sins, how to avoid them, practical advice you can use right away, and we answer an audience question.
Check out more of Breaking B2B: www.breakingb2b.com
Here's the full video: www.youtube.com/watch?v=aRBg1qG3XjI
For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!
And whenever you’re ready, there are 3 ways I can help you:
1. fractional head of marketing for early stage startups >> www.furmanovmarketing.com
2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> podcast.furmanovmarketing.com
3. sign up to get my monthly early stage startup marketing newsletter where I’m sharing playbooks and insights and cracking some jokes
You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> www.linkedin.com/in/annafurmanov
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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message -
210 - BONUS: The Goal Of Marketing Is To Make Sales Easier, But Also Way More
For this BONUS episode I brought on a friend. Friend episodes are great because you've talked to this person so many times and they just hit different. Come hang out with us.
Meredith Hein is the Founder of Unicorn Content & Growth Marketing where she works with growth stage companies, she also went to Kellogg.
Here’s what we cover:
On writing books for her clients and what books accomplish;
Udi Ledergor (Gong) once said "marketing’s goal is to make sales easier” and that still makes me cringe. What is the goal of marketing, and why;
Content creation when you’re creating a new category - what’s your biggest advice;
AMA: Meredith asks me her burning question which I answer in this episode.
You can find Meredith on LinkedIn: www.linkedin.com/in/heinmeredith
Check out her website: www.growwithunicorn.com
For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!
And whenever you’re ready, there are 3 ways I can help you:
1. fractional head of marketing for early stage startups >> www.furmanovmarketing.com
2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> podcast.furmanovmarketing.com
3. sign up to get my monthly early stage startup marketing newsletter where I’m sharing playbooks and insights and cracking some jokes
You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> www.linkedin.com/in/annafurmanov
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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message -
209 - The Blog Isn't King Anymore And Why You Need An Owned Media Portfolio (Ian Faison, Founder of Caspian Studios)
Ian Faison is CEO and Founder of Caspian Studios where they create shorts, shows and moonshots (with podcasts and videos) for B2B companies. Ian wrote to me and said “I have an idea for your show…” and when Ian writes with an idea, I will of course say yes.
Here’s what we cover:
The old and dusty content marketing strategy;
The new content marketing strategy and why companies are adopting an Owned Media Portfolio;
Examples of shorts, shows and moonshots;
How do you create a podcast that breaks through the noise;
What goes into a Moonshot like Murder in HR;
How does an Owned Media Portfolio create ROI and how do you measure it;
How can early stage startups best leverage this new way of creating content;
AMA: Ian asks me his burning question which I answer at the end of our episode.
You can find Ian on LinkedIn: www.linkedin.com/in/ianfaison
Check out Caspian Studios: www.caspianstudios.com
For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!
And whenever you’re ready, there are 3 ways I can help you:
1. fractional head of marketing for early stage startups >> www.furmanovmarketing.com
2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> podcast.furmanovmarketing.com
3. sign up to get my monthly early stage startup marketing newsletter where I’m sharing playbooks and insights and cracking some jokes
You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> www.linkedin.com/in/annafurmanov
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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message -
208 - Creative Marketing Ideas That Are So Worth Testing Right Now
In the last episode, Drew Brucker asked me “What are some creative marketing ideas that you or someone on the show has shared that are 100% worth experimenting with?” Drew, you’re in luck because I focused on creativity in Season 3 of the podcast and then I wrote a whole article called “36 Startups Share Their Top Creative Marketing Ideas” so in this episode I pull out those I believe startups should test.
For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!
And whenever you’re ready, there are 3 ways I can help you:
1. fractional head of marketing for early stage startups >> www.furmanovmarketing.com
2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> podcast.furmanovmarketing.com
3. sign up to get my monthly early stage startup marketing newsletter where I’m sharing playbooks and insights and cracking some jokes
You can also find me hanging out on LinkedIn, definitely say hello >> www.linkedin.com/in/annafurmanov
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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message