Paying for Attention Megethos

Worried that your social or display ads may be getting stale? Unsure on what's causing your audience to not connect with your ads like they used too? From metrics to aesthetics and channel expansion to strategy, we cover it all with how to spot signs of ad fatigue and fix them.

Dive deep into the foundation of your ad campaigns by learning new insights into keyword research strategies. Listen in as we provide tool recommendations and discuss items like longer tail keywords, conversion tracking, historical performance, campaign organization, proper negative keyword use and more. Tune in!

Having trouble getting your products synced from your website to Google Ads? Listen in today as we talk about common merchant center issues and discuss the three types of issues with an account, what they are and how to fix them. We dive deep and technical on the issue so your account won't be suspended!

You've been optimizing shopping ads for a while now, trying different structures, making bid adjustments, but now feel like you've done all you can. Is there more room to optimize? Megethos' e-commerce expert, Dillon Hake joins this episode of PFA with a resounding "YES!". There is plenty more to optimize in your shopping campaigns like adding negatives, updating product descriptions, seasonality bids, and more. Listen to Dillon's debut on the show and start getting a better CTR on your products!

We've all been through it. Your company (or client) updates its website and now your ads are disapproved because they didn't think any URLs would change. Or even worse, everything looks fine for a few weeks until the conversion rate sees a dip and now you're to blame for a decline in performance. If this sounds familiar or you are trying to be as prepared as possible for an upcoming redesign, then this episode is for you. The Paying For Attention team goes through the top updates and items to be prepped for a site redesign to make sure your paid campaigns don't suffer!

Google's forcing another change by sunsetting expanded text ads in favor of responsive search ads. The Paying For Attention team covers the top tips on switching to RSA's and how to optimize them moving forward, despite the current limitations.