93 episodes

Hi, I'm Patty Dominguez, and you are about to discover the Positioning strategies to help you grow your business.

The truth is, we all have something very uniquely our own to share and this podcast explores the stories of small business owners just like you who are bringing their message out to the world and impacting their tribe in a distinct and memorable manner...

If you want to take your business to a CATEGORY OF ONE status then hang with me because this podcast shares everything you need to know about how to be more "prolific" with your brand so that you can have more profits.

Positioning to Profit Patty Dominguez

    • Marketing

Hi, I'm Patty Dominguez, and you are about to discover the Positioning strategies to help you grow your business.

The truth is, we all have something very uniquely our own to share and this podcast explores the stories of small business owners just like you who are bringing their message out to the world and impacting their tribe in a distinct and memorable manner...

If you want to take your business to a CATEGORY OF ONE status then hang with me because this podcast shares everything you need to know about how to be more "prolific" with your brand so that you can have more profits.

    How to Be More Engaging

    How to Be More Engaging

    Ready to Positioning Your Business to Profit? Go to-->>> http://positioningtoprofit.com/

    Hey there, Patty Dominguez here. This is episode 93 of the Positioning to Profit Podcast. Thanks for being here. Maybe I'm catching you on the treadmill or up for your walk or in the car, wherever that may be, I appreciate it greatly. And thank you so much for the comments that I'm receiving on social. It warms my heart, because you're actually listening to the podcast and things and concepts that you're applying that are making a difference in how you're standing out uniquely. So for that, thank you, thank you, I so appreciate you.

    Okay, on this episode, I am going to be sharing with you how to be more engaging. Now, I almost called it how to be more of an authority. But the reality is that it may have gotten confused with social proof, like, for example, how to build more of an authority in your brand. And that's not what I'm talking about. I'm talking about how to be more engaging. Because here's the deal, let's say that you're in a situation where you are put into a place where you want to persuade, or you're shifting people, or you're connecting with people in such a way that you want to create more of a connection with them, being more engaging really is what this is all about. Right?

    So the episode is going to be talking about how to apply some of these practical tips and why they matter. And I can tell you, for one, it's a lesson I learned from my dad, as well as a very popular celebrity figure that you probably wouldn't expect and that celebrity is RuPaul. So RuPaul is a drag queen and I just find it super fascinating how he's so unique in his message. He is so far ahead of his time, because he's been doing his thing, since I want to say the late 70s. And so one of the lessons I learned is something that he talked about, and wrote a song about. So I'm going to be sharing about that. And I know that sounds super random, but I just literally find it fascinating. So I'll be sharing about that. The name of the game here is is that we want to get you to a space where you're comfortable in your own skin, standing out uniquely. As I always say, when everybody's zigging, you want to zag. And so this podcast episode is going to go into the very nature of how to be more engaging, how to be more charismatic, how to stand out and connect at a greater level. And so with that, check out the show.

    • 16 min
    How to Be a Better Communicator

    How to Be a Better Communicator

    Ready to Positioning Your Business to Profit? Go to-->>> http://positioningtoprofit.com/

    Hey there, Patty Dominguez here. This is episode 92 of the Positioning to Profit Podcast. I'm happy you are here! In this episode, it is a solo show, I am going to be sharing with you one of the best trainings that I took back in my corporate days that I apply literally on the daily in my coaching practice since 2013, and it is a training that I have in Prolific Cafe. So I'm going to synthesize it here for you. And what this is going to do is provide a way for you to engage, for you to connect at a greater level with the people that you're speaking to. It is the way that you are going to get out of your head when it comes to connecting with people, especially if you're, say, if you're like an introvert or you're like "oh my God, I hate to talk to people", or "I don't want to really put myself out there", or "I'm just too shy", or "I'm not quite sure how to carry or move a conversation". I get it. Well, kind of I get it, because I have a son who who is an introvert and he's like "God, Mom, I really hate small talk". And you know what? I get it. So I was explaining to him this one training that I took, and I also share it over and over again in Prolific Cafe, which by the way, is the best membership for women entrepreneurs. If you haven't already checked it out, head on over to prolificcafe.com. It is a beautiful community! And we're always looking to improve, to support, and everybody's moving forward. It's just the best. So again, prolificcafe.com. That is my absolute shameless plug for Prolific Cafe.

    Alright, in this episode, again, I'm going to be sharing this training. You definitely want to check out the entire thing, because again, it is going to help you move from silent, awkward, don't know what to say state of mind to "hey, I can connect with anybody". So it is a training that I took once upon a time. I think this was like in my early careers, it was like late 90s. Okay, this is circa 1998 training that still has legs, that still is going to dazzle you when I drop this awesome way to connect. Okay, so that's what I have for you today. Don't forget, The Cafe Call by the way, is on April 21, thecafecall.com, for an AMA open style call.

    • 17 min
    Resilience in Business with Tracy Christopherson & Michelle Troseth

    Resilience in Business with Tracy Christopherson & Michelle Troseth

    Ready to Positioning Your Business to Profit? Go to-->>> http://positioningtoprofit.com/

    Hey there, my sweet listener, how are you? This is episode 91 of the Positioning to Profit Podcast and I am happy you're here. I appreciate you, I appreciate you stopping by and checking out this episode. Today's topic is how to be more resilient in your business. Because who couldn't use more of that? During tough times, during the wall kicking moments, the uncertainty that you may be confronted with, because let's be honest, those moments are inevitable. It's about how you can move through that, how you can set yourself up to be tenacious. So I have two lovely women, the owners of MissingLogic, Tracy Christopherson and Michelle Troseth. They are part of my community at Prolific Cafe, and they have done so many wonderful things and are just growing by leaps and bounds are getting their message out there. Now, they are healthcare professionals, and they provide consulting for health care, you can only imagine how that brought in a whole host of different obstacles, because of everything that happened with COVID and the pandemic. So they were really confronted with, okay, how do we get the message out there when people's attention isn't necessarily on the message that you have? So we talked about that on this episode, and we talked about how it's so critical, it's mission critical to be resilient. So I really applaud Michelle and Tracy, for having this ability to have that stick-to-itiveness. They're such a great example of that they're the peanut butter and jelly partnership that you absolutely should check out, especially if you're in healthcare. Again, MissingLogic, and they're just incredible women.

    Okay. So before we go into the show, I do want to remind you that I am hosting The Cafe Call, it's an open Ask Me Anything zoom group style call. The first one went over so well, I'm going to continue to do it. Basically all it is, when you go to thecafecall.com and sign up, you're going to get your confirmation and all the info on when to show up all of the things and it's just to help get you unstuck. It's so much fun. Doing hot seats is something I'm really, really good at. And I'm happy to help people and they love seeing when those moments happen when they're like, oh my gosh, I got it. Like that's what I'm addicted to. So that's what I'm doing The Cafe Call, so you can catch that over at thecafecall.com. Don't miss it. Again, it's something that I'm doing, you also can meet other people, and it's just so much fun. I am loving the whole idea that kind of came to me. So check that out.

    Connect with Tracy & Michelle

    WEBSITE LINK:
    https://www.missinglogic.com/

    SOCIAL MEDIA LINKS:
    Tracy & Michelle on Facebook: https://www.facebook.com/missinglogicLLC
    Tracy & Michelle on iTunes: ‬https://podcasts.apple.com/podcast/healthcares-missinglogic/id1473626079

    • 34 min
    How to Create Your Brand Promise

    How to Create Your Brand Promise

    Ready to Positioning Your Business to Profit? Go to-->>> http://positioningtoprofit.com/

    Thanks so much for joining me on this episode of the Positioning to Profit Podcast. We are on episode 90. I'm so excited! Today I'm going to be sharing on this solo show a little bit more about this idea of a brand promise. As you know whenever I'm chitchatting with my clients and we have sessions, certain themes come up and if I see a pattern, then I'm like okay this is something that I should be talking about because these are things that could use some clarity, right, some clarification. So one of the things that I have found to be distinctly important is the importance of your brand promise. It's something that I've been talking about for quite a while and something that you can you know gloss over it and do fine, but it's better to have a clear understanding of your brand promise and then how it could be trickled into the messaging, the touchpoints the things that you're doing for your clients, for your prospects so that they have a clear understanding on what to expect, because the brand promise is what connects you to your prospects so much so that they're like "okay, that's what you're promising, that's what you're going to share, all right I believe you", right, because after they build trust then they're going to pull out their credit card and they're going to invest in one of your products, programs, services and you got to deliver on it though. So this episode is tying in that whole process of how do you create a brand promise so that it stands out. As you know when everybody's zigging, you want to be zagging. I'm all about the zag.

    On top of that, I did want to let you know that thecafecall.com was an open AMA that we did earlier in March and it was awesome. I really really enjoyed it, have had great feedback on it, and I just wanted to let everybody know that we're having another one in April and for the date, the time, and all of the details, simply head over to thecafecall.com and secure your spot. It's basically an open Ask Me Anything style call where I am sharing free coaching strategies for your business, getting you unstuck with your marketing, with your brand promise for example, anything that you need to help you move forward, I'm happy to support you. So all you have to do is head on over to thecafecall.com.

    • 18 min
    How Creativity Works with Katie Soy

    How Creativity Works with Katie Soy

    Ready to Positioning Your Business to Profit? Go to-->>> http://positioningtoprofit.com/

    Hey there, thanks for checking out this episode of the Positioning to Profit podcast. It's Episode 89. Oh my gosh, we're getting so close to the magical 100! And this episode, my fellow friends, amazing author, consultant, story wizard, and adventurer Katie Soy is joining me. Oh my gosh, she's amazing. So one of the things that she's so gifted at is storytelling. It is what she quotes here as "storytelling is the constant thread in my resume tapestry that's taught me how to help students, people, corporations and entrepreneurs craft all kinds of different stories and weave them into their work". So she has a master's degree, she came from the corporate side, and she's an author that's published, and it's so fun. She's so incredible.

    Okay, so here's the deal. She just came out with a very special creation, which is actually what we're talking about. It's called "The Firefly and the Storm". It's a beautiful story about an orphan Firefly and so this is truly, truly a treasure. Why? Because it really came as a seed of inspiration. And on this episode, we talk about that whole process that she went through to create this story and what it means to her and where the opportunities lie in here. And so the theme of this episode is how creativity works. We talk about the highs and lows of what it means to have that creative spark and delaying it and then honoring that, and then what happens and the energy behind it. And it's just so much fun, because we know as entrepreneurs, we all have these just incredible ideas that come to us and some of them we put on the backburner, and other ideas we put into action. This is what we're talking about is how creativity works. So congratulations to Katie Soy for her beautiful creation of "The Firefly and the Storm". You can find it at katiesoy.com/fireflystories.

    The last thing I want to share is make sure to check out The C.A.F.E Call that I'm hosting once a month. It's an open office hours call where you can ask me anything, where I can help you through that pesky marketing challenge that is keeping you stuck. All you have to do is head on over to thecafecall.com. With that, let's get on with the show.

    Connect with Katie Soy

    WEBSITE LINK:
    https://www.katiesoy.com/

    SOCIAL MEDIA LINKS:
    Katie on Facebook: https://www.facebook.com/katie.soy/
    Katie on Instagram: https://www.instagram.com/misskatiesoy/

    • 31 min
    Is Your Positioning Clear Enough?

    Is Your Positioning Clear Enough?

    Ready to Positioning Your Business to Profit? Go to-->>> http://positioningtoprofit.com/

    Hey there. Thanks for joining me today on this episode of the Positioning to Profit podcast. I'm really glad you're here. On today's episode, I'm going to be sharing a little bit more about gaining clarity in your positioning. And as you may already know, there is a membership that I have it's called Prolific Cafe, you can find out about the membership at prolificcafe.com, it is a membership for women. And we are all moving forward building our business. It's creating expansion for ourselves, and then really broadcasting the deeper purpose of why we do what we do. It is so much fun. So we really consider it this amazing Maven Club of shares and explorations and all kinds of things that help us again, to move forward. One of the things that came up specifically this week was around clarity. And I'm going to share a little bit on that topic. And really what it's costing you to not be clear. And that clarity could be costing you more than you think. So that's what I'm going to be diving into. Because as you know, we get entrepreneurial, oh my gosh, like ADHD, right, like we get so excited about stuff and opportunities come up. But at the same time, it may be deterring us from where our attention should be focused or could be focused. So that's the topic of the show.

    Now, if you haven't already heard, I am hosting The C.A.F.E. Call. The C.A.F.E. Call stands for Corrective Action, Faster Earnings and the idea behind that is to create more income for yourself to get unstuck, to let go of the random acts of marketing. It's a zoom call structure. So it's a group call, you can show up and pop in and really like ask away, we collaborate on kind of crowdsourcing where you're stuck. And so if that's your jam, and you're looking for valuable coaching, to help you get unstuck, then I most definitely encourage you to catch The C.A.F.E. Call. You can grab all the details over at thecafecallcom. I look forward to seeing you there. The next one is going to be on March 24. Right around the corner. And again, you can find all the details for that at thecafecall.com. It would be my pleasure to host you, we're gonna have a smashing good time. And I love smashing through random acts of marketing. It's just what I do. So with that on with the show.

    • 18 min

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