PR Weekly With Sari Cicurel Sari M. Cicurel

This week’s episode features Simone Knego, author of the bestselling book, “The Extraordinary Unordinary You.” She is a wife, mother to six children, a serial entrepreneur, constantly searching for balance in her happily unbalanced life. She splits her time between her family, businesses, and personal growth. She realized the small choices she makes every day to do good, actually have the power to inspire others. And with her new book, The Extraordinary Unordinary You, she hopes to inspire you to embrace life’s ups and downs and realize the impact you make on the world.   

Here’s what we’re talking about: 

Starting and writing her own book  Raising six children  Inspiration vs Comparing Yourself  An inside look into Simone’s life 
Connect with Simone Knego: 

Website: https://simoneknego.com 

Instagram: https://www.instragram.com/authorsimoneknego/  

Facebook: https://facebook.com/unordinaryyou 

Linkedin: https://www.linkedin.com/in/simone-knego-7965701a3/ 

For nearly 10 years, before Bump Club and Beyond, Linsday worked in publishing advertising and marketing at Hearst Magazine, MTV Networks, The Tribute Company, and Timing for brands including Good Housekeeping, Redbook, and Sports Illustrated, The Chicago Tribune, and Nickelodeon. Linsday herself wanted to connect with other expected moms when she was pregnant, thus starting the Bump Club and Beyond Brand. Bump Club and Beyond has connected parents and parents to be with the best products resources and information and each other for 10 years. What started as a community among moms in Chicago has grown into a national company reaching over a half a million parents and parents to be. Bump Club and Beyond has worked with almost every brand in the baby industry and has created and executed custom activations for brands including Target, Nordstrom's, The Honest Company, Ulta Beauty and so many more. Lindsay’s mission is to educate and inform parents and parents to be across the country with the best knowledge possible. Bump Club and Beyond made an incredible impact on millions of families and has continued to grow to be a household name.
Here’s what we discussed: 

Being an expert in your brand  Responsibility and disseminating accurate information  How Bump Club and Beyond approaches content curation  Adaptability during the pandemic 
Connect with Lindsay Pinchuk: 

https://www.instagram.com/lindsaypinchuk/ 

https://www.instagram.com/bumpclubandbeyond 

https://facebook.com/bumpclubandbeyond 

Spanning two decades in high-pressure leadership roles, B.D. has been recognized multiple times for building winning teams, creating an outstanding corporate culture, and having a massive impact on companywide growth. Currently running the country's leading clean power manufacturing facility and Montana's most proficient solar company. B.D. possess' a proven track record of sustaining high-level team buy-in, not simply surviving but thriving in the high-pressure environment of advanced American technology manufacturing.  

Here’s what we discussed: 

Dirty Electricity  How dirty electricity is harmful to the biological  How to clean your electricity  

Connect with B.D. Erickson: 

https://saticshield.com/  

https://www.linkedin.com/in/b-d-erickson-ii-a5362621  

https://www.facebook.com/saticinc/  

https://www.facebook.com/saticsolar/  

What is Dirty Electricity?  

At 26 years old after being involved in a nearly fatal car accident, Alan Lazaros questioned everything. His father passed away at age 28 when he was only two years old. So experiencing a car accident at nearly the same age really shook his whole world and he began to question everything. What if this was it? Did he live his life true? Has he lived and loved? Was he full of life and regret? He had lots of questions. Today, Alan is a professional speaker, a peak performance business coach and consultant, and the co-host of the NextLevel University podcast. Alan has clocked and tracked thousands of hours inspiring, motivating, and educating others on how to master their systems and designs, and especially how to lead a magnificent life all on their own terms.  

Alan believes that life is all about choices. He grew up his entire life hearing stories about his father. And he can tell you from experience that how you die isn’t going to matter—what’s going to matter is how you chose to live your life.  

 

Here’s what we discussed: 

Alan’s story and why he lives his life true to himself instead of what others expect of him  The difference between fulfillment and happiness  A new approach to checking in with the people around you  Insight into Next Level University and its mission 
Connect with Alan Lazaros: Facebook: https://www.facebook.com/alanlazarosllc  LinkedIn: https://www.linkedin.com/in/alanlazarosllc/  IG: https://www.instagram.com/alazaros88/ 

Michael Levitt is the founder & Chief Burnout Officer of The Breakfast Leadership Network, a San Diego and Toronto-based burnout media firm. He is an in-person and Certified Virtual Speaker, a Certified NLP and CBT Therapist, a Fortune 500 consultant, and author of the new book BURNOUT PROOF. In his book, you’ll learn how to recognize burnout signs in yourself and others, understand how you became burned out, implement burnout techniques, launch immediate steps you can take immediately, and stop burnout from growing. Michael also hosts the Breakfast Leadership Show, a top 200 global podcast on iTunes. Michael's A Top 20 Global Thought Leader on HR & Culture with Thinkers360 and a former Healthcare executive, overseeing $ 2 Billion in budgets. In today’s episode, we are discussing tips on establishing boundaries in your life so you can prevent burnout from external factors. 

Here’s what we discussed: 

What burnout looked like for Michael  How Michael goes about identifying burnout  Approaches to mitigating burnout 

Connect with Michael Levitt: LinkedIn: https://www.linkedin.com/in/bfastleadership/  Twitter: https://twitter.com/bfastleadership  Facebook: https://www.facebook.com/bfastleadership/  Instagram: https://www.instagram.com/bfastleadership/  YouTube: https://www.youtube.com/channel/UCS08gscC9Ciz4-7nFY9zj5g  

 

Creating a business and bringing an idea to life is a labor of love. When Sheila Duncan’s niece was 12, she found herself surrounded by adversity losing three family members to cancer in a very short time. This devoted aunt suggested they sit down together and write a book about it. The result was the creation of a gutsy, huggable, inspiring character named - Trouble. The first book, “Here’s Trouble” was such a success that a Trouble plush toy was created, handcrafted of superb quality right here in the USA. Sheila also developed Trouble-inspired jewelry, and T-shirts and is working on an animated children's television series…but the best part of this story is what Trouble represents to children all around the world. The message behind the first storybook is that kids today are pressured at school and deal with issues such as poverty, homelessness, abuse, divorce, illness, bullying, and more. Quite simply - Trouble helps kids deal with whatever is troubling them. Trouble The Dog gives them someone to hug. When children pick Trouble up, they hug him and smile and don’t want to put him down. Often, children whisper into Trouble’s ear first and then feel confident to speak to a teacher, parent, or counselor about what is troubling them. Kids can feel Trouble’s positive energy. Just watch a child interact with Trouble and you’ll see for yourself. A second book is “Where There’s Trouble, There’s Hope.” The book introduces a new character – a little puppy named Hope. It’s a sweet story that inspires children to always have hope and to believe in themselves and in their dreams. The newest book in the series “Trouble’s In Trouble!!!” gently reminds kids that it’s important to talk about their emotions … and a brand new tiny spark of light named Clarence helps them do just that. Sheila and Trouble The Dog have been featured on CNN’s American Journey, MSNBCs Your Business as a Socially Conscious toy; https://www.openforum.com/videos/socially-conscious-stocking-stuffers-made-byfemale-entrepreneurs/; North Shore Magazine’s Top Women Entrepreneurs, Martha Stewart Finalist for “Made in America”, Magic 106.7’s Exceptional Women Entrepreneurs, Broadcast interview on Radio Entrepreneurs and Success Magazine’s “Seniorpreneurs” series. 

Here’s what we discussed: 

Trouble the dog  Books to help children  Helping children cope with their feelings 
Connect with Sheila Duncan: 

https://www.facebook.com/troublethedogandhope  

http://www.troublethedog.com/  

Twitter: @trouble_the_dog 

IG: troublethedog_and_hope