Prague Marketing Meetup Leo Alshafei

Two trends are now affecting you and every business worldwide: a tougher economic situation and increasing AI capabilities.

That led businesses to focus on profitability and invest in organic channels.

Content sits on the top of the organic channels. One Czech company made the best out of it. In the midst of the pandemic, PriceFX managed to generate $40M in new pipeline through content marketing.

In this in-person event of Prague Marketing Meetup, Leo Alshafei interviews Pricefx’s CMO Patrick Moorhead to uncover their strategy.

Hiring and working with an agency is not easy.

Knowing the when, who, and how can make a significant impact on the success of your relationship (and business):


When to work with an agency?
Who to choose?
How to work with them?

In this in-person event of Prague Marketing Meetup, Leo Alshfei interviews Jan Gemrich, CMO @ Gamee to know the answers. Jan is a seasoned marketing leader who has worked for Google, Avast, and recently Gamee. He has been growing brands as well as promoting physical and digital products which involved working with various agencies.

Nowadays you cannot speak about B2B marketing without coming across Account-Based Marketing or Enterprise Marketing.

To learn how to get started with Enterprise Marketing, I am travelling to Warsaw to learn from Jakub Lebuda. Since founding Clipatize in 2017, his B2B agency has been helping enterprise businesses across Europe, the Middle East, and Africa.

In this online event, we are going to discuss:


💼 The main difference between Enterprise Marketing and lead generation
🪜 The first steps a marketing leader can take to get started
🤔 The different approaches you can choose from
💪🏼 How to cooperate with sales and after-sales teams
📊 What metrics to look at

You have an amazing marketing plan! Everyone does. But execution is the big rock where all plans crash into hard. Execution.

The best place to learn about executing marketing plans is ecommerce. That’s why I am interviewing Petra Kotalová, Head of Marketing Operations at MallGroup. She will give us her 10-steps framework for managing complex campaigns.

During the event, we will cover topics such as:


🔼 Creating a pyramid top-down campaigns structure
🔁 Standarizing repetitive campaigns
👥 Setting clear roles and processes
⚙️ Automation and prioritization

A marketing/business strategy should always start with understanding the audience.

Enter: user research.

But it’s not an easy task and as a marketer or a startup, you don’t always have the resources to hire a professional user researcher. That’s why I am travelling to Vienna to learn from Tina Ličkova some of the basics of User Research that any marketer can learn from.

During this event, we will cover important topics such as:

🕵️‍♀️ A user research framework to follow
🎨 The art of asking questions
🖼 Understanding and framing the problem
🔬 Idea testing and usability testing

You have the same voice all the time, but your tone changes. You might use one tone when you’re out to dinner with your closest friends, and a different tone when you’re in a meeting with your boss.

And this applies not only to verbal communication but also written communication.

To learn more on the topic I am speaking with Lenka Stawarczyk on how to create a Brand Tone of Voice Manual. Lenka is a seasoned marketer helping B2B businesses with their branding, messaging, and UX writing. Not to mention mentoring and empowering women at #holkyzmarketingu.

During this event we will cover important topics:


🎙 Why and when should you create a Tone of Voice manual?
😌 How to collect infomation about and from your users?
📕 What should be included in the final document?
✅ What are some good examples to follow?