11 episodes
Prosper Practice Shannon Wells & Kate Bielinski
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- Business
Dental offices need marketing.
Dental offices don’t have time to do marketing.
Until now…
Born from a marketing pro who unexpectedly found herself managing a high traffic dental office and struggling to manage it all and a marketing agency genius who left the corporate world to be able to make a real impact on private practice dentistry, ProsperPractice was created as a way for busy dental pros (dentists, office managers and the “person who was put in charge of marketing”) to learn just enough about marketing to:
> Create a sustainable and wildly effective new patient attraction system
>Become THE “go-to” practice in their community
> Run an exceptional practice with impact, patients & staff that create real fulfillment
And what better way to learn only what you need than through an engaging and actionable podcast!
Join us Thursdays as we drop a new “30-minutes-or-less” episode that will teach you new and simple marketing tactics that create a huge impact in your practice.
Our format is designed for you to complete in one lunch hour per week.
> 30 minutes of “learning” (the podcast)
> 30 minutes of “doing” (via the provided action sheet!)
Whether you’re marketing your practice yourself - or hiring it out - you’ll learn EXACTLY what you need to manage the time and money you spend on marketing your dental practice.
Welcome to the ProsperPractice Podcast, with your hosts, Kate Bielinski and Shannon Wells!
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STRATEGY | Using Video Effectively in Your Dental Practice Marketing
Video is the FASTEST growing format for digital communication and is something we see sorely underutilized in the dental industry! In today’s episode, Kate is breaking down the 5 best uses for video when it comes to marketing your dental office and sharing your UPS (unique practice story) online.
We’ll cover how to use video in your:
Social Media Youtube Website Recruiting Ads Visit www.theprosperpractice.com for more dental marketing strategy!
Follow us on Instagram at www.instagram.com/theprosperpractice
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PATIENT APPRECIATION | Are Patient Giveaways Really a Waste of Money?
Visit www.theprosperpractice.com for more dental marketing strategy!
Follow us on instagram at https://www.instagram.com/theprosperpractice/ -
WEBSITE/INTERNET REACH | Writing Blog Posts Might Be the Single Best Marketing Tactic Your Dental Practice Is Missing
You might just be missing an SEO powerhouse element in your marketing repertoire … a blog on your website.
If you’ve ever wondered how to write a blog for your dental website, in this episode, Shannon will walk you through the essentials to get you started. And if you are hiring this piece out, we’ll also cover what’s important to include and, more importantly, what NOT to include when the company posts your blogs.
Dental blogs boost the ability for your potential patients to find you on the internet and we’ve got you covered with exactly how to accomplish this in your dental practice marketing.
We also introduce our newest Prosper offering: the Dental Marketing Club. You’re going to want to get all the details at www.theprosperpractice.com -
PATIENT COMMUNICATION | How to Get Your Patients Thinking about You Between Visits
Staying top of mind is a key factor to keeping patients coming into your dental office - and keeping them from straying. In today’s episode, Kate highlights 5 strategies you can use to keep patients thinking about you between visits, starting from the moment they leave your chair to months after their visit.
Download this week’s action worksheet, the Top of Mind Audit, to see how your office is doing and get tips on how to easily implement each touchpoint in your dental marketing strategy.
Visit www.theprosperpractice.com for more dental marketing strategy!
Follow us on instagram at https://www.instagram.com/theprosperpractice/ -
UNIQUE PRACTICE STORY| How to Make Your Dental Practice Worth Paying Attention To
There are literally thousands of dentists vying for the same target market. How will you crack the code on making your dental practice stand out?
In this episode of the Prosper Practice Podcast, Shannon breaks down how learning to tell your unique practice story (UPS) will go far in not only standing out from the crowd, but also in attracting your ideal patient.
Crafting an interesting and memorable UPS is the start of great, effective dental marketing. This episode will teach you exactly what you need to know to get started!
Visit www.theprosperpractice.com for more dental marketing strategy!
Follow us on Instagram at https://www.instagram.com/theprosperpractice/
Link to Action Worksheet Download -
PAID ADS | Don’t Run Digital Ads For Your Dental Practice Until You Do This
Digital advertising is a powerful way to get leads, stay top-of-mind in your area, and connect with potential patients - but there is more to running a successful campaign than just your ads themselves.
In this episode of the Prosper Practice Podcast, Kate introduces you to 3 types of digital ad strategies you can use across Google Ads, Facebook, and other sites and social media platforms to cost-effectively grow your dental practice.
Once you get a feel for the best digital ad strategy for you, don’t even think about hitting publish on your ad campaign until you download the Digital Ads Checklist below. It will help you implement the 5 key pieces Kate reveals should be in place before starting your digital ads in order to maximize your results and get the biggest impact for your budget.
Visit www.theprosperpractice.com for more info!
Follow us on instagram at https://www.instagram.com/theprosperpractice/
Link to Action Worksheet Download