100 episodes

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business.
Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Kirby Skurat, Aaron Wittenstein, Marti Hampton and many more.
You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.

Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast Greg McDaniel & Matt Johnson -Learn How To Blend High-Tech & High-Touch Real Estate Marketing

    • Business

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business.
Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Kirby Skurat, Aaron Wittenstein, Marti Hampton and many more.
You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.

    How to Build a Better (Not Bigger) Team w/Lee Barrison

    How to Build a Better (Not Bigger) Team w/Lee Barrison

    A lot of team leaders think that a bigger team means better results, but that’s not always the case. Why should team leaders be less concerned with having big teams? Is there any room to give unproductive agents a second chance? Why is it important for business owners and team leaders to show their teams that they care? On this episode, broker at Infinity Real Estate Services Bakersfield and host of the Be Better podcast, Lee Barrison, shares how to build a team that’s better, not bigger. 
     
    Takeaways + Tactics 
    A bigger team often sounds impressive, but we should be more concerned with having a productive team. 
    Unproductive agents should be dismissed, but not without having an opportunity to prove themselves. Put them through a 90 day process to see if they’re able to be more productive. 
    Good leadership requires care. Start thinking of the deals and money we make with our teams as a by-product of great personal relationships.

    • 39 min
    How to Be Googleable w/Chris Craft

    How to Be Googleable w/Chris Craft

    The online space is saturated with content, so to stand out, we have to ensure that we can easily be found on a range of platforms. How can we create effective content for different platforms? How can we link our audience to our content across these platforms, and which online spaces should we be using as search engines in their own right? On this episode, founder of Nao Media, Chris Craft, shares how to be ‘Googleable’. 
     
    Takeaways + Tactics 
    Create pieces of core content consistently, then repurpose by slicing and dicing smaller pieces for other platforms.
    Don't put links to your core content when you repurpose it for other platforms. Put any links in the comments.
    People don't use Facebook and LinkedIn search engines, so don't waste time on things like hashtags for those platforms

    • 45 min
    How to Buy Real Estate in Belize w/Jonathan Lohr, Jeff Coats and Josh Frazier

    How to Buy Real Estate in Belize w/Jonathan Lohr, Jeff Coats and Josh Frazier

    There are so many opportunities for wealth creation in Belize, so agents should be looking to invest as much as possible. What makes Belize such a great place to invest in? Should we be advising our clients to put their money into countries like this? What is holding American and Canadian clients back from new opportunities in Belize, and how can we allay their fears? On this episode, agents at 17 North Ltd, Jeff Coats and Josh Frazier, and owner of Ceiba Realty, Jonathan Lohr, share the benefits of buying in Belize.
     
    Takeaways + Tactics 
    Buying in Belize is a great investment, because anyone can buy property and own it outright forever. 
    Belize is an entrepreneur’s paradise. Take advantage of every opportunity to invest in real estate, local businesses and the farming sector.  
    American and Canadian buyers have 3 main fears: who they can trust, whether they can keep their investments, and safety. We have to help set their minds at ease, and then we can go back to real estate and marketing basics.

    • 39 min
    How to Increase Your Likelihood of Success w/Brad McDaniel

    How to Increase Your Likelihood of Success w/Brad McDaniel

    There are so many leads available to agents today, but only a small portion of them will actually convert. Therefore, we need to find ways to ensure we target the right people. How can we increase our likelihood of success? Would using a predictor or algorithm change anything about the way we do business today? On this episode, CEO of Likely.AI, Brad McDaniel, shares how we can increase our chances of success. 
     
    Takeaways + Tactics 
    Be aware that while around 200 million leads are generated every year, the number of actual transactions hasn’t increased by much. That means most of the leads we buy aren’t going to convert. 
    We can increase our likelihood of success by using a predictor such as Likely.AI. Using a predictor allows us to cut through the clutter and speak to the right people.
    Using a predictor doesn’t mean we have to change anything about the way we do business. We still need to build relationships with our clients; the difference is, by using a predictor we don’t waste time with the wrong leads.

    • 46 min
    How to Build Relationships and Boost Your Professional Profile w/Hassan Riggs

    How to Build Relationships and Boost Your Professional Profile w/Hassan Riggs

    No matter how technologically advanced our businesses become, real estate will always require human interaction, so we have to focus on building relationships. Is it possible to build trust faster or could speeding things up actually be harming our businesses? How can we boost our professional profiles, and is there a way to offer high-tech services without sacrificing real human interaction? On this episode, CEO of Smart Alto, Hassan Riggs, shares how to build stronger relationships with our clients.  
     
    Takeaways + Tactics 
    Don’t expect to see immediate results with clients. Trust takes time, so build relationships with clients at a natural pace.
    The best way to build a relationship is by teaching people. Offer knowledge and information, and clients will associate us with value.
    There’s so much emphasis on becoming high-tech, but to build great relationships we also have to be high-touch. Technology means nothing if we’re not using it to connect with other people.

    • 45 min
    How to Build a Business Through Relationships, Not Leads w/Terry McDaniel

    How to Build a Business Through Relationships, Not Leads w/Terry McDaniel

    Relationships are central to the real estate industry, so it’s our responsibility as agents to build connections with as many past, present and future clients as possible. How should we react when our past clients choose to work with different agents? What can we do to make sure we stay at the top of their mind between transactions? On this episode, industry veteran and the Grand Master himself, Terry McDaniel, shares how to build a relationship-based business. 
     
    Takeaways + Tactics 
    Don’t be deterred when clients leave. There are so many reasons they may work with another agent that have nothing to do with us, so we shouldn’t question our abilities.
    Instead of asking how we can make our clients lives’ better, we should be asking them to teach us how to do that. This shows our dedication more clearly.
    To stay top of mind, have something on hand to give to clients so we have a reason to see them in person. This can be something small, like a handwritten note.

    • 54 min

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