38 episodes
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders Ray Rike & Dave Kellogg
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- Business
SaaS Talk™ with the Metrics Brothers is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. SaaS Talk™ provides unique insights, strategies, tactics and the metrics to measure customer acquisition, customer retention and customer expansion success for B2B SaaS companies.
Each 20-minute episode will cover a topic critical to profitable revenue growth chalked full of practical advice that can be introduced and applied in most B2B SaaS companies. A unique aspect of each episode is that Dave and Ray will include 2-3 questions submitted by listeners to previous SaaS Talk episodes.
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SaaS Metrics Maturity Model - Part 2
Dave "CAC" Kellogg and Ray "Growth" Rike discuss the five levels of the SaaS Metrics Maturity Model
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SaaS Metrics Maturity Model - Part 1
Dave "CAC" Kellogg and Ray "Growth" Rike discuss the top reasons why a SaaS Metrics Maturity Model is needed to help companies scale.
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Customer Lifetime Value to CAC Ratio - The Ultimate Compound SaaS Metric
Dave "CAC" Kellogg and Ray "Growth" Rike discuss the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) Ratio - a metric many consider the ultimate compound metric that investors love!
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CAC Ratio - An Under Utilized SaaS Metric
This is a replay of the most popular SaaS Talk episode published in season #1. Dave "CAC" Kellogg and Ray "Growth" Rike dive deep into all things Customer Acquisition Cost (CAC) including the CAC Ratio.
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Valuation Metrics and the Unicorn Club - A wild 10 year ride that is not over yet
Aileen Lee, Founder and Managing Partner at Cowboy Ventures recently wrote an article entitled "Welcome Back to the Unicorn Club, 10 Years Later", a follow up to an article she wrote in November, 2013 entitled "Welcome to the Unicorn Club: Learning from Billion-Dollar Startups" - the Metrics Brothers go deep and wide on understand that rare, mythical creature - The VC breed Unicorn!
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ICONIQ GTM Metrics for Board Meetings
ICONIQ Growth recently published the Essential Go-to-Market (GTM) Board Slides template, which includes the
categories and metrics that they recommend be included in the GTM portion of the board deck.
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