14 episodes

EPISODES 1 - 10 (SPANISH) MARKETING Y SOPORTE COMERCIAL

EPISODES 11 -14 (ENGLISH) SALVADOR TREVINO ON DIGITAL MARKETING STRATEGY: AN MBA COURSE CLASSROOM PERSPECTIVE

SALVADOR TREVINO MARKETING STRATEGY AN MBA PERSPECTIVE Salvador Trevino

    • Business

EPISODES 1 - 10 (SPANISH) MARKETING Y SOPORTE COMERCIAL

EPISODES 11 -14 (ENGLISH) SALVADOR TREVINO ON DIGITAL MARKETING STRATEGY: AN MBA COURSE CLASSROOM PERSPECTIVE

    EPISODE FOUR: SEARCH MARKETING PART ONE - SALVADOR TREVINO ON DIGITAL MARKETING

    EPISODE FOUR: SEARCH MARKETING PART ONE - SALVADOR TREVINO ON DIGITAL MARKETING

    Episode Four: We discuss the  basic nature of Search Marketing and how is related to classic consumer decision making theory, algorithms that work on crawling and indexation procedures and to see how to harness this strategy, the concept of domain or website authority.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/salvador-trevino/message

    • 13 min
    EPISODE THREE: ANALYTICS - SALVADOR TREVINO ON DIGITAL MARKETING

    EPISODE THREE: ANALYTICS - SALVADOR TREVINO ON DIGITAL MARKETING

    Analytics defined and discussed, issues, types of metrics and insights covered in this episode


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    Send in a voice message: https://podcasters.spotify.com/pod/show/salvador-trevino/message

    • 14 min
    EPISODE TWO: OMNI-CHANNELS SALVADOR TREVINO ON DIGITAL MARKETING

    EPISODE TWO: OMNI-CHANNELS SALVADOR TREVINO ON DIGITAL MARKETING

    In this episode I review the reasons behind and the process of integration that lies behind an Omni-channel Digital Marketing Strategy.

    All from my  MBA "classroom" perspective. 


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    Send in a voice message: https://podcasters.spotify.com/pod/show/salvador-trevino/message

    • 15 min
    SALVADOR TREVINO ON DIGITAL MARKETING STRATEGY

    SALVADOR TREVINO ON DIGITAL MARKETING STRATEGY

    SALVADOR TREVINO ON DIGITAL MARKETING STRATEGY : AM MBA COURSE CLASSROOM PERSPECTIVE INTRODUCTION. WHAT IS THIS AB0UT AND WHO IS THIS INTENDED FOR.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/salvador-trevino/message

    • 11 min
    EPISODIO 10: MARKETING Y SUS PARADIGMAS

    EPISODIO 10: MARKETING Y SUS PARADIGMAS

    ULTIMO EPISODIO DE LA SERIE: MARKETING Y TRES PARADIGMAS. REVISAMOS LOS TEMAS DE PARIDAD DE MARCA Y DE PROMOCION, SERVICIO Y DIGITAL...

    MUCHAS GRACIAS POR SU PREFERENCIA




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    Send in a voice message: https://podcasters.spotify.com/pod/show/salvador-trevino/message

    • 16 min
    EPISODIO 9 SEGMENTACION: MAS HOY QUE AYER...

    EPISODIO 9 SEGMENTACION: MAS HOY QUE AYER...

    Continuación del episodio ocho, el tema es segmentación. Veremos como el concepto evoluciono de ser una vision abstracta y pasiva de clientes a convertirse en una herramienta dinámica de ventas y de diseño  de productos y servicio junto con el desarrollo de mercados y audiencias. La segmentación entonces también paso por su propio proceso de transformación digital...Nuevamente, gracias por tu atención y preferencia.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/salvador-trevino/message

    • 16 min

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