25 episodes

Shoppernomics is the podcast for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making.

Shoppernomics Phil McGee

    • Business

Shoppernomics is the podcast for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making.

    Episode 25 - Herb Sorensen

    Episode 25 - Herb Sorensen

    Herb Sorensen takes us Inside the Mind of the Shopper

    • 47 min
    Episode 24 - Russell Zwanka

    Episode 24 - Russell Zwanka

    Phil and Russell discuss Russell's new paper, COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic

    • 1 hr 13 min
    Episode 23 - Constantinos Pantidos

    Episode 23 - Constantinos Pantidos

    Phil and Constantinos discuss Constantinos' new book, Living Brands: How Biology & Neuroscience Shape Consumer Behavior & Brand Desirability

    • 1 hr 18 min
    Episode 22 - Michael Solomon

    Episode 22 - Michael Solomon

    Phil and Michael discuss Michael's latest books: Marketers, Tear Down These Walls: Liberating the Postmodern Consumer, and Why Fashion Brands Die & How to Save Them

    • 1 hr 5 min
    Episode 21 - Constant Berkhout

    Episode 21 - Constant Berkhout

    Phil and Constant discuss Constant's latest book, Assortment and Merchandising Strategy

    • 1 hr 2 min
    Episode 20 - Tim Routledge

    Episode 20 - Tim Routledge

    Phil and Tim discuss his paper, Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior, and his ShopperBraini presentation on Tripping Points

    • 1 hr 5 min

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