21 episodes

Shoppernomics is the podcast for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making.

Shoppernomics Phil McGee

    • Business

Shoppernomics is the podcast for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making.

    Episode 21 - Constant Berkhout

    Episode 21 - Constant Berkhout

    Phil and Constant discuss Constant's latest book, Assortment and Merchandising Strategy

    • 1 hr 2 min
    Episode 20 - Tim Routledge

    Episode 20 - Tim Routledge

    Phil and Tim discuss his paper, Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior, and his ShopperBraini presentation on Tripping Points

    • 1 hr 5 min
    Episode 19 - Markus Husemann-Kopetzky

    Episode 19 - Markus Husemann-Kopetzky

    Phil and Markus discuss Markus' new book, Handbook On The Psychology of Pricing.

    • 57 min
    Episode 18 - Marco Palma

    Episode 18 - Marco Palma

    Phil and Marco discuss Marco's recent paper, "Self Control: Knowledge or Perishable Resource?" and the Human Behavioral Lab

    • 41 min
    Episode 17 - Carolyn Yoon

    Episode 17 - Carolyn Yoon

    Phil and Carolyn discuss Carolyn's 2019 Neuromarketing World Forum presentation on Academic-Industry partnerships and Neuroforecasting

    • 1 hr
    Episode 16 - Ryan Hamilton

    Episode 16 - Ryan Hamilton

    Phil and Ryan discuss Ryan's paper, "The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making"

    • 1 hr 1 min

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