Social Mavericks

Simon Mitchell
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Social Mavericks Podcast

A podcast for maverick content creators who dare to be different. Get insights from the world's best content creators to boost your social media and grow your business.

  1. Finding Your Voice: The Key To Standing Out On Social Media with Paul Standell

    23 MAY

    Finding Your Voice: The Key To Standing Out On Social Media with Paul Standell

    In this episode, Simon and Paul discuss success and whether everyone can achieve it. They also explore the challenges of building a successful online business and the importance of creating engaging and entertaining content. They emphasize the need to find your voice and express opinions in your content to stand out and connect with your audience. They also discuss the role of humour in content creation and the importance of being memorable. And so much more... Get your FREE 32-page guide on how to get more leads from social media here: https://thisislazymarketing.com Follow Simon here: https://instagram.com/iamsimonmitchell Follow Paul here: https://instagram.com/paul_standell

    1h 18m
  2. Staying True to Your Values And Still Building a Successful Coaching Business with Emilia Thompson PHD

    16 MAY

    Staying True to Your Values And Still Building a Successful Coaching Business with Emilia Thompson PHD

    In this episode, Simon interviews Emelia Thompson about her journey to building an online businesses. Emelia shares how she transitioned from teaching at a university to becoming an online coach and the challenges she faced along the way. They discuss the use of transformation pictures in social proof and the importance of authenticity in content creation. They also touch on the trendiness of social media and the need to stay true to one's values and brand. There's also a conversation about the challenges women face in building credibility and being taken seriously in the online coaching industry. Chapters: 00:00 Introduction and Background 01:26 Transitioning from Teaching to Online Coaching 08:12 The Role of Social Proof in Online Business 13:31 Staying True to Your Values and Brand 15:26 Avoiding Trendiness and Embracing Authenticity 29:54 The Importance of Business Metrics and Overall Impact 33:21 Embracing Imposter Syndrome as a Sign of Bravery 46:39 Challenges Women Face in the Online Coaching Industry Follow Emilia here: @etphd_mentoring Listen to the ETPHD Mentoring podcast here: Listen to the EiQ podcast here: Listen to the ETPHD Nutrition podcast here: Follow Simon here: @iamsimonmitchell

    58 min
  3. From PT To The Coach's Coach: How I Built My Online Business with Hymsuen Liu

    9 MAY

    From PT To The Coach's Coach: How I Built My Online Business with Hymsuen Liu

    In this episode, Simon interviews Hymsuen, a coach for personal trainers. Hym shares his journey of transitioning from in-person training to online coaching. He discusses his initial attempt at online coaching and the mistakes he made in his content strategy. Hym also discusses the negative impact of bad advice and support and the importance of genuine testimonials. He shares his experience developing video editing skills and provides insights into generating ideas for content. Hym emphasises the importance of repurposing content for different platforms and finding inspiration outside of the fitness industry. And a whole lot more. Follow Hym here: https://instagram.com/gymwithhym Follow Simon here: https://instagram.com/iamsimonmitchell Get your FREE 32-page guide to getting more leads from social media here: https://thisislazymarketing.com

    58 min
  4. Growing Your Online Coaching Business: Tips From Luke Tulloch

    2 MAY

    Growing Your Online Coaching Business: Tips From Luke Tulloch

    In this episode, Simon interviews Luke Tulloch, an online fitness coach, about his journey of building his business. Luke shares that he transitioned from in-person coaching to online coaching to find career progression and the opportunity to travel. He emphasizes the importance of straddling the line between science and practical application in his content, providing usable and practical information for his audience. Luke also discusses the challenges of understanding and empathizing with his target audience and the need to balance intuition and science in marketing. In this conversation, Luke and Simon discuss the challenges and strategies of marketing in the fitness industry. They emphasize the importance of experience and intuition in marketing, as well as the need to balance how-to content with thought-provoking content. They also discuss the need for a long-term perspective in business and the importance of focusing on the overall trend rather than individual metrics. Luke shares his approach to dealing with negativity on social media and offers tips for generating content ideas. Follow Luke here: @_luketulloch Follow Simon here: @iamsimonmitchell Get your FREE 32-page social media guide here: thisislazymarketing.com

    56 min
  5. How I Built My Nutrition Membership Site with Jason Munro

    25 APR

    How I Built My Nutrition Membership Site with Jason Munro

    In this episode, Jason Munro talks about his journey as an online nutritionist and entrepreneur. We discussed topics such as building a membership site, taking risks, transitioning from a full-time job to entrepreneurship, and the impact of lockdown on the business. Jason shares his experiences and challenges, including the initial anxiety and worry, the excitement of proof of concept, and the process of claiming back his life. We also touch on the growth of Jason's social media following and the strategies he used. This is a valuable, insightful podcast for any online business owner. Grab your FREE 32-page guide on getting more leads from social media here: https://thisislazymarketing.com Follow Jason here: @munronutrition Follow Simon here: @iamsimonmitchell

    47 min
  6. How To Win At Email Marketing with Chris Orzechowski

    18 APR

    How To Win At Email Marketing with Chris Orzechowski

    In this conversation, Simon Mitchell and Chris Orzechowski discuss various topics related to email marketing and copywriting. They talk about growing an email list, the importance of targeting the right audience, and the role of content in attracting the right subscribers. They also discuss the structure of automated sequences and the importance of belief systems in marketing. Tune in to start winning with email marketing. theemailcopywriter.com/ Connect with Simon here: @iamsimonmitchell Grab your FREE 32-page guide about getting more leads from social media here: thisislazymarketing.com/

    41 min
  7. The Five Fundamental Reasons Why People Buy: Unlocking The Secrets Of Persuasion

    16 APR

    The Five Fundamental Reasons Why People Buy: Unlocking The Secrets Of Persuasion

    This episode explores the five core principles of why people buy: money, status, health, and escape pain, as well as Robert Cialdini's persuasion principles. The episode also includes a tip on leveraging podcast guests for more social media reach, a discussion on when social proof becomes sleazy, and an analysis of the impact of paid ad traffic on different social media platforms. And, of course, a whole lot more… Grab your FREE 32-page eBook here: https://thisislazymarketing.com Follow Simon here: https://instagram.com/@iamsimonmitchell Chapters: 00:00 Introduction: The Fundamentals of Why People Buy 03:18 Money - The Desire for More 10:59 Status - Competing and Keeping Up 15:09 Escape Pain - Seeking Satisfaction 30:18 Tip of the Week: Leveraging Podcast Guests for More Reach on Social Media 36:31 Collaborating with Podcast Guests 51:37 The Power of YouTube and Podcasting for Ads

    1h 3m
  8. The Curse of Conformity and Comparison: Lessons In Entrepreneurship with Gina Esposito

    11 APR

    The Curse of Conformity and Comparison: Lessons In Entrepreneurship with Gina Esposito

    Gina Esposito is the founder and owner of the world-renowned Anee Atelier, a wedding photography business she built from nothing into one of the top wedding photography businesses in the world. In this episode, I talk to Gina about her entrepreneurial journey, the ups and downs, and the mindset that helped her achieve such immense success. This is a rare glimpse into how to build a business that reaches the top of its field. Follow Gina here: ⁠⁠@aneeatelier Follow Simon here: ⁠⁠@iamsimonmitchell⁠⁠ Get your free 32-page social media marketing guide here: ⁠⁠thisislazymarketing.com⁠⁠

    1h 3m
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About

A podcast for maverick content creators who dare to be different. Get insights from the world's best content creators to boost your social media and grow your business.

Information

  • Creator
    Simon Mitchell
  • Years Active
    2021 - 2024
  • Episodes
    72
  • Rating
    Explicit
  • Copyright
    © Simon Mitchell
  • Show Website
    Social Mavericks

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