73 episodes

Taking the Lead is a podcast for B2B Tech professionals, leaders, and executives who are looking to learn and be inspired. In each episode, Christina Brady interviews top female icons who are at the forefront of revenue teams. Through highlighting their unique stories, journey, wins, and challenges, Taking the Lead helps tech professionals understand the industry, trends, and how to navigate the B2B Tech landscape.

Taking the Lead Motion

    • Business

Taking the Lead is a podcast for B2B Tech professionals, leaders, and executives who are looking to learn and be inspired. In each episode, Christina Brady interviews top female icons who are at the forefront of revenue teams. Through highlighting their unique stories, journey, wins, and challenges, Taking the Lead helps tech professionals understand the industry, trends, and how to navigate the B2B Tech landscape.

    The Power of Tone: Shifting Communication for Success

    The Power of Tone: Shifting Communication for Success

    In this episode of Taking the Lead, host Christina Brady welcomes Stephanie White from Medallia. They dive into the nuances of customer experiences and the journey through various sales roles that Stephanie has navigated. Beginning with experiential marketing, Stephanie shares her grassroots approach to gathering customer feedback and how it has shaped her perspective on sales and customer interaction.Stephanie emphasizes the importance of communication in sales and leadership. She discusses ...

    • 40 min
    Mastering Sales Ramp-Up: Insights with Christina Brady

    Mastering Sales Ramp-Up: Insights with Christina Brady

    In this episode of Taking the Lead, Christina Brady shares her appearance in The Sour Takes Podcast, hosted by Jason Hasenberg. The dialogue traverses the nuanced terrains of sales strategies, onboarding processes, and the crucial role of diversity and inclusivity in fostering dynamic sales teams. Christina shares her seasoned insights, drawing from her rich experiences to shed light on evolving sales practices.The discussion dives into the challenges of sales ramp-up times, advocating for a ...

    • 1 hr 6 min
    Navigating Sales Success: Meredith Chandler's Journey

    Navigating Sales Success: Meredith Chandler's Journey

    In this episode of Taking the Lead, host Christina Brady sits down with Meredith Chandler from Pclub.io to dive into the intricacies of sales leadership and team dynamics. They discuss Meredith's journey from her early days in tech sales to her current leadership role, highlighting the lessons learned and strategies developed along the way.Meredith shares valuable insights into building a successful sales culture, emphasizing the importance of resilience, adaptability, and the power of a posi...

    • 45 min
    Developing Leaders: Strategies for Success with Del Nakhi

    Developing Leaders: Strategies for Success with Del Nakhi

    In this insightful episode of Taking The Lead, host Christina Brady sits down with Del Nakhi, CEO of Lead to Catalyze, to delve into the intricacies of leadership and its pivotal role in organizational success. Del shares her personal journey from the nonprofit sector to entrepreneurship, emphasizing the significance of leadership development. Through her experience, she illustrates the transformative power of effective leadership in driving employee engagement and organizational change.The e...

    • 34 min
    Breaking Down Silos: Laura Wheeler's Approach to Customer Journeys

    Breaking Down Silos: Laura Wheeler's Approach to Customer Journeys

    In this episode of Taking the Lead, Christina Brady engages in a thought-provoking conversation with Laura Wheeler, owner and operator of Renegade Operations. Laura begins by sharing her journey from go-to-market leadership roles to founding her company. Renegade Operations stands out for its bold approach to redefining revenue operations with a human touch. Laura emphasizes humanizing revenue operations, focusing on process change, enablement, and understanding buyers' evolving behaviors.Lau...

    • 40 min
    Mastering B2B Sales: Expert Strategies for Landing and Expanding Deals with Christina Brady

    Mastering B2B Sales: Expert Strategies for Landing and Expanding Deals with Christina Brady

    In a unique crossover episode, Elyse Archer welcomes Christina Brady, host of "Taking the Lead," to "She Sells Radio." Christina, with a background in music and improv, brings a fresh perspective to sales and leadership in the SaaS industry.Christina discusses her transition from an artistic career to B2B sales, emphasizing the importance of authentic human connections and listening in sales processes. She shares insights from her journey, highlighting the crucial role of intent and customer ...

    • 34 min

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