The B Better Podcast Tim Jones - That B Corp Bloke

From humble beginnings in her kitchen to a huge factory in West Auckland, Ellie Brade is out to change the way we clean.

Her business, Cleanery, is a low-waste cleaning and personal care brand. The products are a sachet of powder that are added to a bottle of water and mixed up.

Co-founded with her husband, Ellie's business started with making her own cleaning products at home with baking soda and vinegar.

Hear Ellie talk about...


How her first home made cleaning products were not great
Why being a yachting journalist got her into environmentalism
How she alleviates her climate anxiety
Packaging issues! Why compostable is not the best and how sugarcane isn't the answer yet either
In plastic waste, one supermarket bottles equates to 100 Cleanery sachets, which make 100 bottles of cleaning fluid
Why a business is never too young to embed B Corp
How B Corp gave them a boost overseas

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!




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Send in a voice message: https://podcasters.spotify.com/pod/show/growgood/message

A true trailblazer, Untouched World founder Peri Drysdale was shocked by the environmental degradation she was seeing. Determined to do things differently, she launched her clothing brand in 1981. It was called Snowy Peak after the family farm she grew up on and ever since, she's been building a clothing brand that does business in a completely different, sustainable way.

Hear Peri talk about...


Why naivete is an entrepreneur's superpower
How she was shamed for not being satisfied with being a stay-at-home mum
Her path from nursing to retail
How she started off selling unlabelled mittens without thumbs
The tough times for the business when her house was literally on the line
How she got global leaders including Bill Clinton wearing Untouched World garments
Her frustration with the contamination of microfibers
Why recycling plastics into clothing is not the answer
How the B Corp logo has given her business traction overseas

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!




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Send in a voice message: https://podcasters.spotify.com/pod/show/growgood/message

That's right, we've turned the tables in this episode of the B Better podcast.

Instead of being the one asking the questions, our Tim finds himself in the spotlight as a guest on the Health and Safety Unplugged podcast with Matt Jones.

Take a listen to hear Tim and Matt discuss:


New legislative changes mandating companies to look at the ESG
How people increasingly want to do more good in their lives and work
How COVID triggered introspection about purpose and our impact on the planet
The way Grow Good works with clients on B Corp
What a business needs to do to become a B Corp
The role a B Corp consultant plays in helping businesses become a B Corp
Details on the final verification process for getting audited when you apply for B Corp Certification.

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!




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Send in a voice message: https://podcasters.spotify.com/pod/show/growgood/message

With global textile waste predicted to hit 140 million tonnes by 2030, we urgently need businesses like Australian start-up Blocktexx.

A clean technology company that recovers polyester and cellulose from textiles and clothing, Blocktexx developed world-first technology to deal with unwanted clothing and textiles thereby diverting them from landfill.

In this episode, Blocktexx cofounder Graham Ross joins Tim to talk about his mission to drive textile and fashion businesses towards sustainability and to influence government circular economy policy.

Listen in to hear


How Graham moved from media to sustainable sportswear to textile recovery
How the first business plan for Blocktexx was written on a cafe over glasses of wine with business partner Adrian Jones, formerly of Marks and Spencer
How they still have that napkin
How B Corp gave Graham the framework for building a sustainable business and enabled him to hear stories and to learn from other B Corps
Why they set out to launch a whole new industry - textile resource recovery - not just a new business
Why Blocktexx is more Model T Ford than Tesla
The industry surprises Graham discovered on visiting factories in Asia
How polyester is a goodie and a baddie
Why entrepreneurs shouldn't aim for perfect

... and a whole lot more.

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!




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Send in a voice message: https://podcasters.spotify.com/pod/show/growgood/message

#75 Making big money from salon waste with Paul Frasca of Sustainable Salons

If you're a salon owner who values sustainability and wants to have a positive impact on the world, check out ⁠Sustainable Salons⁠. They take waste from salons and recycle it into products their salon members can then sell - like sunglasses.

Started by this episode's guest, Paul Frasca, Sustainable Salons works with hairdressers, barbers, dermal clinics, and dog groomers.

Why? Because from salon foils, papers, and plastics, to leftover colour, and even the hair clippings on your salon floor… it can all be diverted from landfills and be transformed into a force for good!

Listen up to find out...


How they recycle human hair and dog fur
Why Paul calls himself an 'above ground miner' of the incredible fortune that's sitting in waste
How they made 60,000 pairs of sunglasses from used shampoo bottles
The 12 product lines they make from recycled salon materials, including dog leashes, coasters, and combs
Their social programmes like Haircuts for the Homeless
Half of their staff have a disability
Why Paul is passionate about making as much money as possible 'every company should be trying to be Tesla'
In 2023, they drove $15 million worth of new business to their sustainable salons - having spent zero on marketing
How circular is the future of business

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!


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Send in a voice message: https://podcasters.spotify.com/pod/show/growgood/message

#74 John Berry of Pathfinder on Ethical Pension Funds

He's a legend, a true gentleman, and just a genuinely awesome human, in this episode we have Pathfinder CEO John Berry in the hot seat.

A fund management business, Pathfinder Asset Management Limited basically looks after people's money through ethical investment, in particular superannuation savings. They exist to ensure folks have a nice lump sum to retire with that hasn't been invested in nasties like tobacco and fossil fuels.

Hear from John about...


How they want to make as much money as possible in a way that's positive for people, planet and animals
The Pathfinder business mission to generate individual wealth and collective wellbeing
The five layers of ethical investment
Why they dumped Johnson & Johnson (hint: talcum powder and cervical cancer)
Why they invest in renewable energy, energy efficiency, water technology, and social housing.
Why Pathfinder are investing in Lodestar Energy, a company building five solar farms in NZ
The three easy ways that everyone can positively impact the world - consider how you spend your money, how you spend your time, how you invest your money.
Why capitalism should look like B Corp
How and why Pathfinder got on their B Corp journey

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!


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Send in a voice message: https://podcasters.spotify.com/pod/show/growgood/message