1 hr 13 min
#78 Fashion has power says Peri Drysdale of Untouched World The B Better Podcast
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- Business
A true trailblazer, Untouched World founder Peri Drysdale was shocked by the environmental degradation she was seeing. Determined to do things differently, she launched her clothing brand in 1981. It was called Snowy Peak after the family farm she grew up on and ever since, she's been building a clothing brand that does business in a completely different, sustainable way.
Hear Peri talk about...
Why naivete is an entrepreneur's superpower
How she was shamed for not being satisfied with being a stay-at-home mum
Her path from nursing to retail
How she started off selling unlabelled mittens without thumbs
The tough times for the business when her house was literally on the line
How she got global leaders including Bill Clinton wearing Untouched World garments
Her frustration with the contamination of microfibers
Why recycling plastics into clothing is not the answer
How the B Corp logo has given her business traction overseas
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/growgood/message
A true trailblazer, Untouched World founder Peri Drysdale was shocked by the environmental degradation she was seeing. Determined to do things differently, she launched her clothing brand in 1981. It was called Snowy Peak after the family farm she grew up on and ever since, she's been building a clothing brand that does business in a completely different, sustainable way.
Hear Peri talk about...
Why naivete is an entrepreneur's superpower
How she was shamed for not being satisfied with being a stay-at-home mum
Her path from nursing to retail
How she started off selling unlabelled mittens without thumbs
The tough times for the business when her house was literally on the line
How she got global leaders including Bill Clinton wearing Untouched World garments
Her frustration with the contamination of microfibers
Why recycling plastics into clothing is not the answer
How the B Corp logo has given her business traction overseas
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/growgood/message
1 hr 13 min