100 episodes

In this new podcast, AdExchanger editors, hosted by managing editor Ryan Joe, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.

The Big Story AdExchanger

    • Marketing

In this new podcast, AdExchanger editors, hosted by managing editor Ryan Joe, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.

    CDPs Get Real - E116

    CDPs Get Real - E116

    Twilio buying the CDP Segment for $3.2 billion in stock has raised some industry eyebrows. Are we about to see a run on CDP acquisitions? Is this confusing new-ish category the new hotness? This week, the AdExchanger team welcomes Joe Stanhope as we take a frank look at the CDP landscape, including how the indies might hold up against the marketing clouds, whether the Twilio-Segment dance is a prelude of things to come and what, exactly, a CDP actually is.
    Because that's a question that still routinely needs to be answered.

    • 34 min
    Trust And Antitrust - E115

    Trust And Antitrust - E115

    M&A activity emerged from its slumber in Q3, and we’ll find out why with special guest, and LUMA VP, Conor McKenna. Also, we’ll contextualize the House subcommittee’s antitrust report on the business practices of the big tech platforms. What does it mean and where do we go from here?

    • 49 min
    Keyed In - E114

    Keyed In - E114

    What the dove is Dovekey, and what does it mean for the future of identity in Chrome? Meanwhile, in California, the CCPA is in full swing, and while the state AG hasn’t brought the hammer down on anyone yet, it’s serving notice. And why didn’t TrueX find its Prince Charming in Disney?

    • 34 min
    In Other News - E113

    In Other News - E113

    With the ongoing pandemic, third-party cookies on their way out in Chrome and IDFA changes on the horizon, it’s easy to forget that there are actually other things happening in the advertising world. We dig into them this week with special guest Ana Milicevic of Sparrow Advisers, getting into everything from antitrust and data quality to algorithmic bias and creativity in ad sales.

    • 38 min
    Mr. Google Goes To Washington - E112

    Mr. Google Goes To Washington - E112

    This week, The Big Story welcomes Forrester principal analyst Joanna O'Connell, as we discuss Google's recent Congressional hearing and how lawmakers now have a much better understanding of its digital advertising business. We'll also talk about whether Google's dominance can extend to the television space, the future of identity and what's going on with TikTok. Because you have to talk about TikTok these days.

    • 37 min
    The More Things Change… - E111

    The More Things Change… - E111

    At the IAB, Randall Rothenberg, who held the top spot for 14 years, is stepping into an executive chairman role, while David Cohen, IAB president since March, is taking over. And also Facebook in February 2021 is going to start limiting how many ads a page can run.
    Taboola and Outbrain were once planning to merge to create the monster link recommendation site you’ve always wanted. Now, no more.
    Tune in this week to hear how it all went down.
     
     

    • 27 min

Top Podcasts In Marketing

Listeners Also Subscribed To