The Future of the Creator Economy and the Digitally Native Generation with Rex Woodbury

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

Rex Woodbury, Founder and Managing Partner at Daybreak Ventures, and previously a Partner at Index Ventures joined Erik to explore the evolution and impact of the creator economy. They discuss the challenges of monetization for creators, the future of consumer social platforms, and the changing demographics and behaviors of different generations. Grow and monetize your newsletter with Beehiiv: head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.

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🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics.

Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937

Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz

YouTube: https://www.youtube.com/@ThisWontLastpodcast

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LINKS:

Daybreak: https://www.daybreakventures.com/

Digital Native: https://www.digitalnative.tech/

Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/

X / TWITTER:

@eriktorenberg (Erik)

@rex_woodbury (Rex)

TIMESTAMPS:

(00:00) Intro

(00:46) Evolution of the creator economy

(03:26) Commerce in the digital age

(08:15) Gen Z: The digital native generation

(13:15) Monetization challenges in the creator economy

(15:57) Sponsors: Beehiiv and Metaview

(18:04) Future of secondhand and resale markets

(21:52) Individuals over institutions

(28:20) Unconventional jobs in the new economy

(31:01) Funding passion projects and NFTs

(34:23) Emerging platforms for digital businesses

(37:19) Challenges and opportunities in disrupting LinkedIn

(39:08) Potential of NFTs and blockchain

(40:22) Financialization of everything

(46:17) Evolution of social Media and commerce

(50:18) Demographic shifts and business opportunities

(53:15) Advice for aspiring entrepreneurs

(54:52) Wrap

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