19 episodes

Dom Hickey, Chief Strategy Officer at Howatson+Company, and Rachel Tucker, Associate, Brand Momentum at Sayers talk to the brilliant creative minds shaping the future of advertising and marketing. The junior mafia in adland.

The Junior Mafia Dom Hickey & Rachel Tucker

    • Business

Dom Hickey, Chief Strategy Officer at Howatson+Company, and Rachel Tucker, Associate, Brand Momentum at Sayers talk to the brilliant creative minds shaping the future of advertising and marketing. The junior mafia in adland.

    Meredith Besseling, Senior Art Director

    Meredith Besseling, Senior Art Director

    The Junior Mafia talks to Senior Art Director, Meredith Besseling. We chat about Consultancies vs agencies, AI, and creative opportunities in gaming.

    • 30 min
    Tom Witcombe, Planning Director, DDB

    Tom Witcombe, Planning Director, DDB

    The Junior Mafia talks to DDB Planning Director, Tom Witcombe. We chat about Award School, what makes people laugh, and why comedians are the best source of insights.

    • 42 min
    Georgia Pritchard, Planning Director, Howatson+Company

    Georgia Pritchard, Planning Director, Howatson+Company

    The Junior Mafia talks to Howatson+Company Planning Director, Georgia Pritchard. We unpack the branding phenomenon that is Barbie, the marketing brilliance of Taylor Swift, feminism, pop culture, and why rich people are now popular culture's biggest enemy.

    • 39 min
    Renata Yannoulis, Senior Strategic Planner at TBWA

    Renata Yannoulis, Senior Strategic Planner at TBWA

    The Junior Mafia talks to Renata Yannoulis, Senior Strategic Planner at TBWA.  We chat about cultural signals and edges, targetting Gen Z, Big Boob Energy, and AI.

    • 33 min
    Episode 14: August Lantay-Lefkovich

    Episode 14: August Lantay-Lefkovich

    The Junior Mafia talks to August Lantay-Lefkovich, Lead Thinker - Content at Thinkerbell.  We cover everything from side hustles, diversity, hard work, why a thick skin is one of the best things to have in advertising.  

    • 25 min
    Episode 13: Rachel Tucker

    Episode 13: Rachel Tucker

    The Junior Mafia talks to Rachel Tucker, Planner at TBWA.  We chat about the pleasure plague, why diving into the deep end is a good thing, and gaming.

    • 25 min

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