17 episodes
The Pioneering Practice by Amanda C. Watts Amanda C. Watts
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- Business
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5.0 • 1 Rating
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Now is the time of the Pioneering Practice! Best selling author and marketing expert Amanda C. Watts shares her book 'The Pioneering Practice' as an audiobook. Described as 'The number 1 authority in marketing for accounting firms in the world' Amanda's insights will transform the way you market your accounting practice. LEARN HOW TO MOVE WITH THE TIMES AND NOT GET LEFT BEHIND.There is becoming a strong divide in the accounting industry. There are accounting practices that are pioneering their way forward whilst their competitors are still running their business in a traditional way. These pioneers are creating opportunities for themselves, attracting a grade clients, benefiting from greater profits and enjoying more freedom.The Pioneering Practice is a masterclass in the 9 sales and marketing superpowers your accounting practice needs to implement over the next 12 months. By applying these techniques you can:>> De-comoditise your services and be seen as vital not functional>> Create a strong brand that builds trust>> Get recommended and referred A grade clients>> Apply the clubhouse rule so you only work with clients you love and pay you well>> Know how to market your practice with ease and confidence>> Have a marketing system that delivers predictable revenueListen to The Pioneering Practice to transform your organisation's outdated mindset and learn the superpowers for accountants that will ensure you and your practice are VITAL (Valued, Impactful, Trusted, Agile, Lucrative).
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Foreward by Paul Bulpitt
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf -
Foreward By Amanda C. Watts
Now is the age of The Pioneering Practice. A strong divide is emerging in the industry between traditional accounting practices and those that are running their business in a more pioneering way.
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf -
Introduction
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf -
Part 1 - Engage
Everything you do leaves an online footprint. Your job is to create a footprint that others want to follow, and to bring their friends with them.
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf -
Strategy 1 - Positioning
Positioning is not about being seen as different from your competition, it is about being seen as the only solution to your clients problems.
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf -
Strategy 2 - Brand
Your brand isn't your logo, your business card or your pop-up banner you take to networking events. Your brand is a combination of how you look, how you act, and how you make people feel. It's what people say about you when you aren't in the room.
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf