The Profitable Accountant Podcast

Reza Hooda
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The Profitable Accountant Podcast

This podcast is for accountants and CPA firm owners who want to learn how to transform the profits of their accounting firm.Fed up of working too many hours for too little reward, for not getting out of your practice what you dreamed you would ... well you're not alone. In this podcast we share common challenges and frustrations accounting owners face and give tips on how you can overcome them and make your practice something that gives you the return and life you always dreamed about.

  1. 4 DAYS AGO

    #215 I’m Burning Money On Ads! 😫

    Burning Money on Ads: What I’ve Learnt the Hard Way Tried paid ads and felt like you threw cash down the drain? You're not alone. In this week’s episode, I walk you through the honest truth about our latest ad experiments — the wins, the flops, and what I’m changing next. You'll learn: → Why AI note-takers are the most underused goldmine in your firm → What paid ads are really good for (and when to avoid them) → The one simple tactic we’re now testing that might beat Meta at its own game → How to think clearly about CAC vs. lifetime value (and how to calculate yours) I also share the internal systems I’ve been tweaking to hit our 32.5% growth target — including team reshuffles and our new transparent salary bands. If you’re a firm owner spending money on marketing, this episode will save you time, cash, and stress. -------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

    39 min

  2. 7 JUNE

    #214 The Power of Niching (route to £5m ARR)

    In this episode, I’m taking you behind the scenes of what’s been a very eventful week — including losing access to my LinkedIn account (yep, gone), building not one but two pricing tools, and a powerful reminder on why niching is the key to scaling. I’ll walk you through: 💥 Why I’m happy to let go of a client worth nearly 5% of turnover 💥 The real reason we’re growing faster (hint: it's not referrals) 💥 How niching has helped our team deliver better and charge more 💥 The 5-year plan to take the firm to £5M and beyond 💥 What you need to build influence in your sector (even without a big audience) 💥 And the tough lesson I learned after getting banned from LinkedIn If you’re feeling stuck with marketing or unsure how to grow without burning out — this episode will show you exactly where to focus. -------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

    28 min

  3. 31 MAY

    #213 How I Run My Business From Anywhere (2 Essential Tools)

    In this episode, I’m sharing exactly how I run my business from anywhere without being tied to a laptop or an office. This past week, I was away in the Lake District with the family. No laptop. Just my phone. And yet everything still ran smoothly, content got posted, team got instructions, and leads kept coming in. Here’s what I cover: 💬 The power of asynchronous communication and why it’s a game-changer 📲 How I use tools like Slack, Notion, and Frame to run everything from my phone 📦 How I manage 1,000+ pieces of content with just one assistant 🎥 Why context-driven systems save time and reduce errors 💡 The mindset shift that made freedom my #1 business goal If you’ve ever dreamt of working less while getting more done and doing it all from anywhere in the world, this one’s for you. --------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

    28 min

  4. 24 MAY

    #212 The Power of Focus

    In this episode, I reflect on a full-on day in London and the powerful lessons it reinforced about focus, momentum, and guarding your time as an accounting firm owner. You'll hear: Why one of our biggest clients might be leaving—and why I'm okay with it The mindset shift that allows you to stop fearing client loss How to protect your time like your most valuable asset Why focus and saying “no” leads to faster growth A behind-the-scenes look at our highest-revenue month yet I also share how I batch meetings, how I approach big decisions, and why building a pipeline of ideal clients changes the game. Whether you're still chasing new work or worried about losing a big client, this episode will give you a calm, focused path forward. --------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

    24 min

  5. 17 MAY

    #211 Take Imperfect Action

    This episode didn’t start in my usual car studio — it started with a chaotic morning, major traffic on the M25, and me arriving 25 minutes late to speak at Accountex. But that stressful journey turned into a powerful lesson. In this episode, I share what happened, and more importantly, what it reminded me about decision-making, momentum, and why perfection is overrated. I talk about: The mindset shift that helped me go from overthinking to taking bold action Why waiting until everything is “perfect” will keep you stuck How to build momentum even when you don’t have clarity Why caring what others think is holding you back more than you realise And a simple way to create accountability to follow through If you’ve been putting off a key decision or waiting for the ideal moment to start — this episode is your sign. You don’t need to be great to start. But to be great, you have to start. --------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

    21 min

  6. 13 MAY

    #210 How To Build An Accounting Firm That Can Run And Grow Without You With Jeri Williams (Smooth) & Reza Hooda (Capture Accounting)

    What happens when two accountants from the same town — running similar firms, coaching programmes, and helping clients move to Dubai — finally sit down for a chat? You get real talk. No fluff. In this episode, Jeri from Smooth Accounting and I dive into: The hiring mistakes that cost us time and sanity How we've built lean, flexible teams using AI and results-only work environments Why setting high standards isn’t “harsh” — it’s the fairest thing you can do What KPIs actually matter when you’re managing people remotely How marketing isn’t just for clients — it’s how you attract the right team Plus, we open up about how we run businesses that don’t need us — even while soaking up the sun in Dubai. If you’re struggling to hire, feeling burnt out managing people, or curious about how to build a results-driven culture… this episode is packed with insights you won’t hear anywhere else. --------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

    53 min

  7. 10 MAY

    #209 Get Out Of Your Comfort Zone

    What happens when you write down a goal, take action — and a year later, you’re flying across the world to speak on stage? In this reflective solo episode, I share the behind-the-scenes of my recent trip to GroCon in Utah — the best conference I’ve ever attended — and the powerful lessons it reaffirmed: Why getting out of your comfort zone is the only way to grow How I went from nearly getting sacked at PwC to being flown across the world to teach firm owners Why you don’t need to be a “natural” to create content or become known The power of long-term thinking and what’s possible in just a decade A reminder that marketing still matters — even in the age of AI Whether you’re feeling stuck, unsure where to start, or questioning if you’ll ever “make it” — this episode is your reminder that the only thing separating you from your goals is action. --------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

    32 min

  8. 3 MAY

    #208 How This Accounting Firm Owner Went From £0 to £100k in just 6 months of starting her firm

    In this episode, I’m speaking with Amy Salmon of Accevo Accounting — who started her firm just nine months ago and has already crossed six figures in revenue. We dive deep into: 💥 The exact moment Amy decided to launch her firm (on a train, with a book!) 💥 How she found the courage to leave her senior job and go all in 💥 Why she picked recruitment as her niche — and how it’s paid off 💥 What she did to attract her first clients and land a £38K/year fee 💥 How she’s building a full outsourced finance team for her clients 💥 Why niching has helped her stand out, price confidently, and scale faster 💥 The steps she’s taking now to bring in her first team members and move into an office If you’re in your first year of practice — or wondering whether to finally go all in on a niche — this conversation is a must-listen. Amy's story is packed with honest lessons, mindset shifts, and actionable takeaways. Let me know what stands out to you — I love hearing which part hits home. --------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

    37 min
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About

This podcast is for accountants and CPA firm owners who want to learn how to transform the profits of their accounting firm.Fed up of working too many hours for too little reward, for not getting out of your practice what you dreamed you would ... well you're not alone. In this podcast we share common challenges and frustrations accounting owners face and give tips on how you can overcome them and make your practice something that gives you the return and life you always dreamed about.

Information

  • Creator
    Reza Hooda
  • Years Active
    2020 - 2025
  • Episodes
    214
  • Rating
    Clean
  • Copyright
    © 2022 Transform your Profits: the podcast for accountants who want to build a more profitable, successful and impactful accounting firm.
  • Show Website
    The Profitable Accountant Podcast

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