150 episodes
Tricks of the Trade(mark) Erik Pelton
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- Business
Tricks of the Trade(mark): Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
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25 Names You Won’t Believe Are Registered Trademarks and Not Generic
Erik shares 25 commonly used names that are actually registered trademarks in this episode. Some of them may surprise you!
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Plan Ahead
Inspired by a clever license plate, Erik shares tips on the benefits of planning ahead when it comes to protecting your brand.
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25 Tips When Brainstorming a New Name
Erik shares 25 tips to consider when brainstorming brand names in this episode of our 25 series.
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Trademark Tips for Journalists
Erik shares important tips for journalists to help them accurately report on trademark matters in this episode.
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25 Ways to Use Your Trademark
Erik shares 25+ ways to use your trademark in this episode as we celebrate our 25th year with the 25 series.
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Top 5 Reasons to Register a Trademark
There are many benefits to registering your trademark, and Erik shares his top 5 in this episode.
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