Up Next with Gabriella Mirabelli Gabriella Mirabelli

Amy Kean, the CEO and Creative Director of Good Shout, brings a wealth of experience and unique perspective to a discussion of the quirks and complexities of the advertising industry, the pervasive use of jargon, and the broader implications of corporate culture.
Her insights highlight the complexities and importance of genuine communication, creativity, and embracing diverse perspectives. Her humorous and critical take on industry practices encourages a reevaluation of how businesses operate and how we all interact with each other.

Gaming is a major part of young consumers' lives, capturing significant attention and interest. In today’s episode, MaryLeigh Bliss, the Chief Content Officer at YPulse, discusses their latest report on Gen Z and Millennial gaming behaviors. The interview provides a comprehensive understanding of the current landscape of gaming among young consumers. It highlights the importance of gaming in their daily lives, its influence on other media and behaviors, and the potential for brands to effectively engage with this demographic through immersive and interactive experiences.

Networking is the cornerstone of career advancement. LinkedIn, the professional networking platform, offers a myriad of opportunities for individuals to connect, yet many struggle to harness its full potential. Enter Steve Flanagan, a beacon of inspiration in the realm of career development. As a business development professional at Consigli Construction, Steve has embarked on a personal mission he calls "The Game," dedicated to helping individuals navigate their career and secure meaningful employment opportunities through LinkedIn.
In essence, "The Game" represents a paradigm shift in career development, where the emphasis is placed not just on job hunting, but on relationship-building and value creation. Through Steve's tireless efforts and unwavering commitment to helping others, individuals learn to move forward with confidence and purpose. 

In today's marketing landscape, cultural intelligence has emerged as a pivotal factor in the success of brands aiming to resonate with diverse audiences. Dr. Anastasia Kārkliņa Gabriel, a cultural theorist, writer, and strategist, delves into this topic in her insightful book, "Cultural Intelligence for Marketers." By embracing inclusivity, fostering community engagement, and staying attuned to evolving cultural trends, brands can create meaningful connections.

From the aroma of freshly baked bread in a grocery store to the crisp scent of a new car, our senses play a crucial role in shaping our perceptions and evaluations of products. However, recent research has delved deeper into the relationship between visuals and olfactory sensations, uncovering fascinating insights into how pictures of scented objects can influence consumer behavior.
Today, we had the privilege of speaking with Zachary Estes, Professor of Marketing, Co-Director of the Behavioral Research Lab, and Director of the PhD in Management at Bayes Business School, City University of London, and Varun Sharma, Assistant Teaching Professor of Marketing at Carnegie Mellon University, Qatar. Their research delves into the intricate interplay between cognition, emotion, and consumer behavior, focusing on sensory marketing and its impact on product evaluation.
This research sheds light on the transformative potential of olfactory visuals to leverage scent in marketing and how, in certain instances, these visuals offer brands a strategic advantage in capturing consumer attention.

In today's discussion, we delve into the journey of Nick Childs, a former creative leader in the advertising industry, as he shares insights into his transition to purpose-driven entrepreneurship. After unexpectedly leaving advertising, Childs faced the challenge of reinventing his career, ultimately co-founding DIRT, an AI-powered content measurement engine. Through innovative biometric neuroscience methods, DIRT democratizes audience research, providing creators with valuable insights into audience engagement.