25 episodes
Web and BeyondCast, the Small Business Digital Marketing and Productivity Technology Show Ray Sidney-Smith
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Web and BeyondCast is a podcast show where we discuss and guide Small Business on the ins and outs of marketing and managing on the Web, Mobile, Social Media and beyond. Hosted by Digital Marketing Strategist and Google Small Business Advisor for Productivity Ray Sidney-Smith, the show covers all things related digital marketing and productivity, along with other technology (including the occasional reminder about cybersecurity), for Small Business.
About Ray Sidney-Smith
I thought it might be a good idea to tell you a little bit about myself since we’ll be spending so much time together. I’m a small business productivity technology and management consultant, owner of W3 Consulting (a training consultancy for small businesses learning about marketing and managing on the Web) as well as a director of our subsidiary W3C Web Services (https://web.w3cinc.com). Web Services provides managed WordPress hosting, VPS hosting, domain name registration, Microsoft 365 and Google Workspace licenses, and more. Also, I’m the author of "SoLoMo Success: Social, Local & Mobile Small Business Marketing Strategy Explained," published in 2014 and should have the 2nd edition (under a new title) out in the very near future.
Let’s see what else would you like to know about me... I am the Google Small Business Advisor for Productivity so I’m happy to explain to small businesses the power and veracity of using Google products to be able to run their entire business this includes Google Workspace ( http://getgooglework.space - formerly G Suite which was formerly known as Google Apps for Work), which encompasses many products and extends to third-party partners and services that can be used within the Google ecosystem. Finally, I’m an Evernote Certified Consultant and Evernote Regional Leader for North America. (Evernote is a powerful note-taking software. It’s the backbone of my personal and business productivity.)
As you might be able to tell, I’m a huge productivity nerd. So if you’d like to learn more about my productivity, you can always jump out to my personal "omnifeed" at https://twominuterule.com.
All Show Notes will be available with links to items we’ll cover here in the podcast, along with a text transcript so you can read and search the contents of the shows. Each episode is numbered (so this episode is 001 as its the first episode) and you can find it by going to webandbeyondcast.com forward-slash and the number of the episode.
What’s Web and BeyondCast all about?
Web and BeyondCast is an exploration of how to strategically, economically and effectively market and manage as a Small Business in spite of the changing nature of technology. You’re not a big business with an IT department, a marketing department, a legal department and so on. You need to be nimble and flexible and judicious with your time, money and other resources.
We will be covering a wide variety of topics that are important to Small Business Management… and because so much of small business is marketing, it will have a slight bent toward that area of your business. However I do want to cover topics as varied as human resources and legal and regulatory issues, taxes and finances and many other topics that are important to small business owners with guest experts.
Getting in Touch!
So that’s what you can expect from Web and BeyondCast and I again want to invite you to visit WebandBeyondCast.com and comment on any episode page if you have questions about a specific topic.
I also host a weekly livestream show, Web and Beyond Live (https://webandbeyondlive.com), which is more timely, news-focused discussion about digital marketing for Small Business.
Starting a small business is a journey and starting this podcast is a journey for me as well. I’m looking forward to join you on your journey to sma...
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How to Launch a Virtual Summit, or Online Conference, for Small Business
https://youtu.be/3mtIQhnbCj8
How to Launch a Virtual Summit, or Online Conference, for Small Business
How to Launch a Virtual Summit, or Host an Online Conference, for Small Business: Strategy, Tips and Tools to Host a Web-Based Educational Event for your Business - Webinar archive
More than any other time in history, we are digitally connected. And, this connectedness to the Internet can also bring people across long distances together. As a Small Business, you can be the hub for such a digital gathering for learning, sharing, and networking. Whereas traditional conferences/summits require travel, hotels and more, the Internet is the new travel-free destination for these unique Web-based events.
Are you interested in creating an online conference/summit?
Watch this Webinar archive to learn:
* Why would you want to host an online conference/summit?* What are some strategies and tips for getting the most out of an online conference/summit?* What tools are to help you create an online conference/summit?
If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.
In This Cast
Ray Sidney-Smith, Host -
Launching Your First Online Course
https://youtu.be/fxaFUslBQdA
Launching Your First Online Course
Are you ready to share your knowledge and/or expertise with the world? One of the best ways to add a new product to your business, start a side hustle, or jumpstart a community is through online courses.
Online learning is a 107 billion dollar industry and it’s only going to continue growing as more people come online around the world. Come to this Webinar and learn how to launch your first online course for success from the start!
In this Web and Beyond Webinar, you’ll walk away with:
* What do you need to effectively go live with your first, quality online course,* How to market your course before, during and after its launch so you get above the noise, and* Tips and tricks for pricing, planning your content and building your community around your course.
This Webinar, as part of W3C Web Services’s Web and Beyond Webinars series, presented by Digital Marketing Strategist Ray Sidney-Smith, Google Small Business Advisor for Productivity, Evernote Regional Leader for North America, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained (2014), and Community Host of Web and Beyond Community (https://www.webandbeyond.community), a digital community of business owners learning and sharing how to market and managed on the Web and beyond.
If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.
In This Cast
Ray Sidney-Smith, Host -
How to Create an Affiliate Program for Small Business
https://youtu.be/JSw5sIF4sMg
How to Create an Affiliate Program for your Small Business
(This and the next couple of podcast episodes are replays of some of our more popular Webinar topics. We've got all new podcast episodes coming soon, so stay tuned!)
If you’re a Small Business, the idea of hiring a salesforce is typically not in the budget. You wear many of the hats needed to run the business, including Director of Sales & Marketing, and you depend on word-of-mouth referrals primarily to support your business. That said, there’s a huge opportunity left on the table thanks to the Web today when it comes to sales--affiliate programs--whether you sell products or services. Every affiliate you have join your business has minimal upfront costs and then you can multiply your sales team to your business’s needs.
In this Webinar, we covered:
* Best-practices for developing an online affiliate program for your Small Business (so you need to have a website for this to work, although this could work in an offline capacity as well);* Tools your Small Business can use to setup a fast and easy affiliate program; and,* Techniques for getting affiliates attracted to be an affiliate, on-boarded to your affiliate platform, and supported for a successful affiliate program for your business.
If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.
In This Cast
Ray Sidney-Smith, Host
Show Notes
Resources we mention, including links to them will be provided here. Please listen to the episode for context.
See Full Show Notes Here. -
Small Business Social Networks Updates, May 2021 Edition
https://youtu.be/uR56qNHIeZg
Small Business Social Networks Updates, May 2021 Edition - Web and Beyond Live
Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. Once a month, Ray collects together all the updates to the major and upcoming social networks and share those in this Small Business Social Networks Updates episode so we release that here in the Web and BeyondCast also. Enjoy!
(If you’re reading this in a podcast directory/app, please visit https://w3cinc.com/6957/social-media-updates-may-2021/ for clickable links and the full show notes for this cast.)
If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.
In this Cast
Ray Sidney-Smith, Host
Show Notes
Resources we mention, including links to them will be provided here. Please listen to the episode for context.
See full Show Notes here. -
President Removed From Social Media Platforms, CARES Act...Act 2, and More - Web and Beyond Live - January 11, 2021
https://www.youtube.com/watch?v=dsidognv2bM
President Removed From Social Media Platforms, CARES Act...Act 2, and More - Web and Beyond Live - January 11, 2021
Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective.
(If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.)
If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.
In this Cast
Ray Sidney-Smith, Host
Show Notes
Resources we mention, including links to them will be provided here. Please listen to the episode for context.
* All the platforms that have banned or restricted Trump so far - Axios * EXPLAINER: Can social media companies boot Trump? Yes * How Trump is Losing his Social Media Platforms - The New York Times * Parler is down, making Trump's search for online outlet even tougher - CBS News * Terminating Service for 8Chan * Social media app Parler goes dark as Amazon, Apple and Google pull support - YouTube * Summary of the Consolidated Appropriations Act, 2021 | National Credit Union Administration * Elon Musk launches SpaceX Starlink internet in the UK - Business Insider* Join Web and Beyond Community! -
All the Stories! (From Snapchat Stories to Twitter Fleets) - Web and Beyond Live - November 23, 2020
https://www.youtube.com/watch?v=am6yWXWy9QA
SquareSpace Member Areas, YouTube Shorts, and Facebook Marketing Strategy Discussed - Web and Beyond Live - December 7, 2020
Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective.
(If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.)
If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.
In this Cast
Ray Sidney-Smith, Host
Show Notes
Resources we mention, including links to them will be provided here. Please listen to the episode for context.
* Fed chair Jerome Powell: Many small businesses remain at risk of going out of business this winter - YouTube* Black Friday hits record $9B in US consumer spending | Fox Business* Walmart scraps shipping minimum for subscription service in move to take on Amazon - CNN* WhatsApp is expanding fast and catching up with WeChat | Fortune* Squarespace adds paywalls to help online businesses monetize* Building YouTube Shorts, a new way to watch & create on YouTube* MeWe Stories are Here! – Lady L's Designs +* 7 Steps to an Effective Facebook Marketing Strategy | Sprout Social* Join Web and Beyond Community!