How To Start Up by FF&M

Juliet Fallowfield
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How To Start Up: hear what to do now, next or never when starting & scaling a business. Subscribe to hear more great advice from successful entrepreneurs & receive invitations to our podcast events.  Hosted by Juliet Fallowfield, founder of B Corp Certified PR, communications & podcast production consultancy Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement & reassurance when building your business.We cover everything from founder health, to how to write a pitch deck… to what to consider when recruiting & how to manage the rollercoaster. For exclusive listener events:  Email me via hello@fallowfieldmason.comFollow us on Instagram @fallowfieldmason Guest submissions are welcome via www.fallowfieldmason.com 

  1. 9 SEPT

    Bruce Poon Tip | How to restart your startup after 30 years of success

    Today, I’m joined by Bruce Poon Tip, founder of G Adventures, the world’s largest small group adventure travel company and a pioneer in community tourism. Bruce started the business 35 years ago with two maxed-out credit cards from his garage in Toronto and has since built a global movement rooted in purpose and impact. Recently awarded The Officer of The Order of Canada, Bruce returned to the Ecuadorian Amazon, the site of G’s very first trip, to reflect on the company’s legacy and plan for the next 100 years. In this episode, we discuss Bruce’s approach to leadership, how he built a values-led culture, and what it really takes to create a business that changes lives, within his business as well as so many others. Bruce's Advice: Carve Your Own Path With New Ideas – True entrepreneurship means innovating and standing out from the competition.Find Your “Why” – Define your motivation and purpose to stay focused when building your business.Know Your Audience – Understanding who you serve is the foundation of successful marketing and growth.Define Your Unique Strengths – Highlight your skills and specialties that make your business different.Why Your Business Should Exist – Clarify the value and impact your business brings to the world.Your Business Reflects You – Every brand is a mirror of its founder’s values and vision.Balance Creativity and Strategy – Innovators thrive with ideas, but lasting businesses need both creativity and solid numbers.Turn Crisis Into Opportunity – Challenges like the pandemic can fuel innovation and business transformation.Human Connection in the Age of AI – In today’s AI-driven world, genuine human relationships and service are what set businesses apart.  FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  FF&M recommends:  LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

    43 min

  2. 26 AUG

    Richard White | How To Embrace AI in your startup

    In this episode, we’re joined by Richard White, founder of Fathom, the AI-powered meeting assistant that records, transcribes and summarises your video calls so you can focus on the conversation. Previously the founder of UserVoice, Richard brings deep experience in user-centric product design and has built Fathom into one of the fastest-growing tools in the productivity space. Stay tuned to hear Richard’s insights on the early product decisions that drove Fathom’s breakout growth, why their freemium model worked from day one, and how they engineered virality into the onboarding experience. We also dig into how to build AI products that people actually want to use, why storytelling matters even in a product-led company and how to stay focused on solving real problems in a rapidly evolving tech landscape. Richard's Advice: When launching a product, make sure it always works - not just some of the timeBe a target user yourself: what do I value?What feels like ‘magic’ and appears to go beyond the possibleBuild things you yourself can and will useWord of mouth infinitely more valuable and trustworthy than, for example, an Amazon ‘review’When trying out what AI can do for your business be prepared to jettison ideas as you go - sometimes big onesUse humans for customer support; this is an area worth investing in  FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  FF&M recommends:  LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

    42 min

  3. 12 AUG

    Daisy Bird | How to build an emotionally intelligent team

    In today’s episode, we’re joined by Daisy Bird, founder of BIRD PR, a creative communications agency specialising in luxury travel and hospitality brands since 2010.  Daisy leads with a deep belief in the power of culture, emotional intelligence and building a people-first business. After 15 years in business, Daisy is cognisant of the investment this takes as well as the invisible skills a founder has to have to make a business succeed with a happy team as well. Stay tuned to hear Daisy’s insights on the emotional undercurrent of running a business, why understanding personalities is non-negotiable in service industries, how she interviews, the value of psychometric testing and why investing in people is the best way to future proof your business. Daisy’s advice:  Align yourself with brands you respectIn this way you will be more effective; integrity mattersWhen employing, look for a range of talents and individuality - embrace differencesInvest in your employees: coaching is helpful for your team in areas like leadership skills and self-awarenessWellness retreats are valuable Employ people who are ready to learn and accept feedbackEncourage and reward employees who consciously add value to prove their worthYou must delegate; it’s not sustainable to do everything yourself and leaves no room for creativity on your partAllow time to replenish yourselfIt’s important to air and discuss female developmental/health stagesTake care of your loyal clients and don’t give all your attention to the new and exciting onesFF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  FF&M recommends:  LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

    41 min

  4. 29 JUL

    Rachel Harris | Accountant She: How to tackle your business finances

    In this episode we’re joined by Rachel Harris, co-founder of striveX & founder of Accountant She. Passionate about financial well-being and running values-led businesses, Rachel has created a modern, cloud‑focused accountancy and tax advisory firm for both businesses and individuals alongside a platform for business owners to find accessible, consumable, financial education.  Stay tuned to hear Rachel’s advice on the highs and lows of running a business. Why loneliness is something that you should not ignore, what you should ask an accountant when you are vetting your first one, how they can become your business partner, how to manage people within the business, and so much more. Rachel’s advice: Initially decide how much you want to delegateThen employ people more intelligent than you, and delegate to themWhen you choose an accountant, choose them according to your plans/expectations for your business; it helps if they can mirror your long-term goalsEstablish your communications preferences at the outsetBecause your accountant will be effectively your partner, research their core values and the infrastructure of their business firstCheck whether or not they outsource workAssess their values before you assess their technical competenceRachel believes in the value of therapyShe also believes in regular measuring of KPIsA very worthwhile benefits package will attract good employees if they are prepared to work hard for itEstablish systems and processes to free you upDon’t underestimate the personal sacrifice and loneliness that being a founder can bring FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  FF&M recommends:  LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

    41 min

  5. 15 JUL

    Chloë Luxton | Bramley: How to start sustainably

    In this episode we’re joined by Chloë Luxton, founder of Bramley. With sustainability as a top priority, this company is providing customers with botanical magic through natural fragrances, bulk refill pouches, and recycled packaging. Keep listening to hear how Chloë got started and why slow growth was her friend. Also, her perspective on B Corp and the pros and the cons of getting certified as well as the pros and cons of being a founder and how to manage that isolation that can often feel relentless. Chloë's Advice:  If it’s a good product, free samples will really generate sales and boost reputationKeep up with developments in recycling (for example, compostable refill pouches)If sustainability is something you believe in, then it will make your choices more straightforwardSometimes it’s complicated, but all you can do is make the greener choiceB-Corp will give your business recognitionIt’s a good idea to make packaging which can serve a second purpose laterPackaging apart, it’s what’s on the inside - the product itself - that really mattersTake advantage of networking opportunities; put yourself out thereTo avoid isolation as a single founder, talk issues over with others whenever possible FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  FF&M recommends:  LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

    32 min

  6. 1 JUL

    Caragh Keen | Super Keen: How to solve your own problem

    In today’s episode, we hear from Caragh Keane, founder of SUPERKEEN. A shock lupus diagnosis in 2021 turned her world upside down and sparked a radical shift in her lifestyle.  Refusing to settle for a life dependent on medication and steroids, Caragh took matters into her own hands—turning to food as a tool for healing. What followed was not just a personal transformation, but the birth of SUPERKEEN: a brand on a mission to make healthier, natural food options more accessible, supporting gut health and nourishing the body from the inside out. Tune in as Caragh shares how adversity became her launchpad, why she believes food is powerful medicine, and what it really takes to build a business with purpose. Caragh’s advice: When you’re new to entrepreneurship, it’s ok not to know everything, eg. sales forecastingDon’t strive for perfection straight away because you’ll disappoint yourself; instead, learn and grow steadilyAs you work on building a business, take good care of your own health at the same timeStory-telling is vital in spreading your message and your missionUse a timeline to illustrate why and how you have developed as you haveIn sharing your motives you will allow others to share their own stories, and to identify with youBeing yourself is not self-promotion, it’s inclusive and brings others inFind time to congratulate yourself on your achievementsFF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  FF&M recommends:  LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

    27 min

  7. 17 JUN

    Lauren Currie | UPFRONT: How to build resilience in sales

    Starting a business is tough & making sales in a challenging economic climate is even harder. So, resilience is key to keeping on track.  But how can we manage rejection alongside the expected setbacks? To find out, I spoke with Lauren Currie OBE, Founder of UPFRONT, a global organisation upskilling 10 million women. Teams at Nike and Just Eat Takeaway have enrolled their teams in UPFRONT’s Bond course to transform their team culture. Keep listening to hear Lauren’s advice on developing resilience in sales & when to acknowledge you should probably cut your losses.  Lauren's advice: Your energy is vital to running a business, so manage itAvoid those people who drain your energy and seek out those who replenish itMarketing equals revenue - the more you do, the more returns you will haveAccept the loneliness of the founder, which can be hardBe comfortable and confident about your pricingAlso, be very clear about your pricing so the customer doesn’t have to work hard to find itWhen a potential client or customer approaches you for the first time, always ask them how they found youGet them to say yes or no as soon as possible!  Don’t spend a long time courting a potential customer - move on to find someone newMake life easy for your clients: for example, don’t let them have to work out time differencesDon’t take rejection personally!If you need to make a customer more comfortable, include an older white man face in a callNurture yourself and your energy before you decide to quit: are you tired? Dehydrated? Hungry? FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  FF&M recommends:  LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

    38 min

  8. 3 JUN

    Jamila Brown | How to start over, speak up & lead with impact

    Jamila Brown is an American-German powerhouse who moved to London at 21 and after being told her life was “over” when she became a single mum at 24 — proved everyone wrong. From running Soho House’s global ESG programme to discovering her knack for freelancing during a sabbatical Jamila’s journey to founding her own impact agency is anything but linear — and that’s exactly why it’s inspiring. Today, she’s a business owner, a mum of two, a wife and a sustainability and social impact champion. This is an honest, motivating chat about reinvention, resilience, and knowing your worth. Jamila’s advice:  Self-confidence helps!As does a sense of purpose/serviceBeing vocal makes you visibleIn my case, being a single parent helped concentrate my mind and made me use my time wellHaving good people skills, being outspoken and having drive are all importantRemember ESG matters, there is a point to itI had an idea and a smile - not a websiteEvery challenge is an opportunityDon’t procrastinate, just do it and you will learn as you goFF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  FF&M recommends:  LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

    33 min
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About

How To Start Up: hear what to do now, next or never when starting & scaling a business. Subscribe to hear more great advice from successful entrepreneurs & receive invitations to our podcast events.  Hosted by Juliet Fallowfield, founder of B Corp Certified PR, communications & podcast production consultancy Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement & reassurance when building your business.We cover everything from founder health, to how to write a pitch deck… to what to consider when recruiting & how to manage the rollercoaster. For exclusive listener events:  Email me via hello@fallowfieldmason.comFollow us on Instagram @fallowfieldmason Guest submissions are welcome via www.fallowfieldmason.com 

Information

  • Creator
    Juliet Fallowfield
  • Years Active
    2020 - 2025
  • Episodes
    138
  • Rating
    Clean
  • Copyright
    © 2025 How To Start Up by FF&M
  • Show Website
    How To Start Up by FF&M

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