Avidly Talks: A (mostly) marketing, sales and HubSpot related podcast

Avidly HubSpot Solutions
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Avidly Talks: A (mostly) marketing, sales and HubSpot related podcast

Hear from big-name guests from the world of marketing, sales and CRM; plus insights and advice from the in-house team at the agency. Brought to you by Avidly, the 5x HubSpot Global Partner of the Year and the biggest, most experienced HubSpot team in the world. Hosted by Paul Mortimer (Head of Marketing) and Dennis Bach Wormark (Senior Growth Strategist). Over 100 previous episodes cover various topics but we're proud to have been the original inbound marketing podcast: INBOUND AFTER HOURS. Dive into the oldest episodes carefully if you value your eardrums. God bless those Blue Yeti mics.

  1. 5 DAYS AGO

    133 - Grab control of your brand in 3 easy steps with Kate DiLeo | Avidly Talks: Marketing & Brand

    'Your brand is the path of least resistance to revenue.' Paul and Kate DiLeo discuss the significance of branding and introduce the concept of the Brand Trifecta, which consists of a tagline, a value proposition, and differentiator statements. Kate emphasizes that a strong brand is essential for driving revenue and that understanding your audience is crucial for effective branding. The conversation covers how to craft compelling taglines, the importance of differentiators, and when to reassess your brand strategy. Kate provides practical insights and frameworks that can be applied across various marketing contexts. Learn more at www.katedileo.com and connect at www.linkedin.com/in/katedileo/

    35 min

  2. 15 NOV

    132 - Why you need to grab your customer's attention in 2 seconds with Erik Modig | Avidly Talks: Marketing

    In this conversation, Erik discusses the critical importance of attention in marketing, particularly in the digital age where attention spans are shrinking. He emphasizes the need for brands to adapt their strategies to capture attention quickly and effectively, highlighting the challenges faced by both small and large brands. Erik also shares insights on common advertising mistakes and the necessity of a dual approach to customer engagement, combining quick, attention-grabbing tactics with deeper storytelling for more complex products. He introduces his upcoming book, which aims to guide brands in navigating these challenges and optimizing their marketing strategies. Takeaways Attention is crucial for effective advertising. Digital ads are often only viewed for two seconds. Brands must simplify their messages to capture attention. Niche marketing can limit growth for small brands. Large brands face challenges in wasteful advertising. Distinctive branding helps in quick recognition. Brands need to balance short and long-term strategies. Common advertising mistakes stem from aiming too high. Effective ads often use minimal text and clear visuals. Understanding customer attention spans is essential for success. Mastering Attention in Marketing The Two-Second Rule for Brands

    27 min

  3. 8 NOV

    131 - The future of AI and communication with Richard White, founder of Fathom | Avidly Talks: AI

    Paul interviews Richard White, the founder and CEO of Fathom.video, a free AI note-taking app that records, transcribes, and highlights calls. Richard discusses the unique features of Fathom, its user experience, and how it helps reduce stress and enhance efficiency in meetings. He also shares insights on the broader applications of Fathom beyond sales, the story behind its creation, and the future of AI in communication. Want to get help from one of the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspot Say hi on our socials: https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agency https://linkedin.com/company/avidlyhubspotsolutions

    28 min

  4. 1 NOV

    130 - AI tools and EU regulations with ex-HubSpot Professor Lisa Stappert | Avidly Talks

    In this conversation, Paul chats with ex-HubSpot Inbound Professor, Lisa Stappert. They discuss the nuances of translating content for different audiences, particularly focusing on the German market. They delve into the challenges posed by European regulations on AI, especially concerning data privacy and GDPR. Lisa shares insights on how to help customers navigate their fears around AI tools, emphasizing the importance of understanding the tools' capabilities and limitations. They also explore the evolution of AI in daily life, the distinction between generative AI and traditional AI, and the future of AI integration in marketing. Finally, they provide practical tips for effectively using AI tools to achieve specific goals. What can we do for you and your business? Let's chat! ⁠⁠⁠https://www.avidlyagency.com/hubspot⁠⁠⁠ ⁠Follow us on Linkedin here⁠

    31 min

  5. 28 OCT

    How HubSpot keeps up with AI and customer needs | Interview with HubSpot CEO Yamini Rangan

    Yamini Rangan, CEO of HubSpot, sits down with Avidly HubSpot Solutions to talk about an ever changing business landscape and how to keep up. Yamini shares the secret to understanding your customers true needs and how they always keep their customers needs at the forefront of HubSpots product development. What can we do for you and your business? Let's chat! ⁠⁠⁠https://www.avidlyagency.com/hubspot⁠⁠⁠ ⁠Follow us on Linkedin here⁠

    9 min

  6. 25 OCT

    129 - How should you tackle SEO in 2025 with Rory Hope | Avidly Talks: Marketing & AI

    Hear from the Head of Growth at HubSpot: Rory Hope. How to tackle your SEO strategy for the next year, 2025. How do you rank on Google in this new era of AI? All this and more will be talked about in this insightful episode of Avidly Talks: Marketing, AI and SEO. In this episode, Paul Mortimer and Rory Hope (Head of Growth at HubSpot) discuss the significant changes in digital marketing, particularly in SEO, due to the rise of generative AI. Rory shares insights on how Google's unpredictability has increased, the challenges marketers face in maintaining visibility, and the importance of adapting content strategies to focus on quality and expertise. They explore the necessity of leveraging subject matter experts and user engagement signals to enhance content effectiveness. The conversation also touches on strategies for non-content-focused companies and the importance of diversifying marketing efforts beyond Google. What can we do for you and your business? Let's chat! ⁠⁠https://www.avidlyagency.com/hubspot⁠⁠ Follow us on Linkedin here ⁠ You can connect with Rory Hope on Linkedin here

    35 min

  7. 18 OCT

    128 - How to find the time to learn with Elias Holm | Avidly Talks Growth & AI

    In this episode of Avidly Talks, Paul and Elias Holm discuss the importance of continuous learning in marketing, the role of curiosity in personal and professional development, and strategies for understanding client needs. Elias shares insights on how to stay updated in a rapidly changing field, the significance of recognizing consumer goals, and effective time management techniques for learning. The conversation emphasizes the need for marketers to dig deeper into consumer motivations and the value of communication in marketing strategies. What can we do for you and your business? Let's chat! ⁠https://www.avidlyagency.com/hubspot⁠ Follow us on Linkedin: ⁠https://uk.linkedin.com/company/avidly-hubspot-solutions⁠

    20 min

  8. 11 OCT

    127 - A CEO's advice for getting started with AI with Jesse Maula | Avidly Talks Growth & AI

    In this episode, Paul interviews Jesse, the CEO of Avidly, about the future of sales and marketing in the face of AI and data management. They discuss the challenges and opportunities presented by new technologies, the importance of ethics in AI, and the need for authenticity in customer engagement. Jesse emphasizes the power of storytelling and the role of sustainability in brand reputation. He advises leaders to start using AI tools and to surround themselves with knowledgeable peers. What can we do for you and your business? Let's chat! https://www.avidlyagency.com/hubspot Follow us on Linkedin: https://uk.linkedin.com/company/avidly-hubspot-solutions

    25 min
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About

Hear from big-name guests from the world of marketing, sales and CRM; plus insights and advice from the in-house team at the agency. Brought to you by Avidly, the 5x HubSpot Global Partner of the Year and the biggest, most experienced HubSpot team in the world. Hosted by Paul Mortimer (Head of Marketing) and Dennis Bach Wormark (Senior Growth Strategist). Over 100 previous episodes cover various topics but we're proud to have been the original inbound marketing podcast: INBOUND AFTER HOURS. Dive into the oldest episodes carefully if you value your eardrums. God bless those Blue Yeti mics.

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