Nata PR School (EN)

Natalie Bibeau
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Nata PR School (EN) Podcast

Learn how to combine public relations and social media to make yourself known with the advice of an international PR expert who will reveal the pros's secrets.

  1. 1 DAY AGO

    213- Public Relations: When Should You Send a Press Release?

    Hello PR friends! Yes, the press release is the No. 1 tool in public relations. However, not every news item is impactful or relevant enough to justify drafting and sending a press release. How can you tell when this tool is truly necessary and when another approach might be more suitable? Let's start with a quick reminder: What is a press release, and why is it used? A press release is a formal and factual communication tool intended to convey relevant information to the media. It is not an advertisement. Its purpose is to inform journalists, bloggers, or influencers about significant news or innovations in the hope that they will share this information with their audiences. At NATA PR, we sometimes send what we call "brèves," which are very short emails with relevant updates, such as one of our clients' new store openings. We know that this news may not necessarily be picked up, but journalists interested in this client accumulate this type of information, which may help them build a story in the coming weeks or months. So, in this case, there is no press release; it is just an email to communicate the information.   The Right Questions to Ask: Here are the questions you should ask yourself before sending a press release:   1. What is the news? Can you summarize in one sentence what you want to announce? For example: XYZ launches a new innovative Vitamin C serum to hydrate the driest skin. Are journalists talking about this subject? Is it new, innovative, etc.?   2. Is the information really timely? A press release must announce something new. Journalists are looking for fresh news. A press release is probably unnecessary if you've already discussed this information through other channels or if the event has already occurred.   3. Is this valuable information for journalists or influencers? Ask yourself if the information you share can help journalists with their articles or reports. Does it fit into current news topics or sector trends?   4. Is this a story the media can relay? A press release must offer an interesting angle and a story to tell. If it's only technical information or too focused on yourself—let's say too "commercial" and disconnected from general interest—it risks going unnoticed.   5. Is the event really worthy of a press release? Some internal announcements, such as a minor personnel change or a small strategy adjustment, don't merit a press release. For minor events, your social media platforms may be sufficient. Several news items are great for social networks: award wins, recruitment, new store openings, etc. Of course, you can share this information, which may not interest the media, in your newsletter, on your blog, etc. In some cases, the best option is to combine a press release with another approach. For example, you can: Send a press release for major news while sharing it on social media to maximize impact. Sending a press release should never be routine or an obligation. It should be reserved for announcements that truly deserve media attention. Properly prioritizing your information and using the right communication tools according to the situation maximizes your chances of getting quality media coverage while strengthening your relationship with journalists.   Feel free to reach out to me if you're a business leader looking to develop a PR strategy. nata@natapr.com And check out our links and be sure to sign up for our mailing lists to not miss anything.   Nata   PR 101 ➤ ⁠⁠https://prschool.natapr.com/offers/pdV8jtXD/checkout⁠⁠   GET FEATURED FOR FREE ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TH

    11 min

  2. 18 SEPT

    212- Public Relations and Employee Advocacy

    Hello PR friends! Are you familiar with this new trend where companies leverage their employees to get the word out about your company? We're talking about "Employee Advocacy," where employees share their work experiences and talk about their employer, its products, and services on their own social media platforms. The goals here are the same as when you choose an ambassador: Inform Educate Raise awareness Build trust Attract potential talent The benefits of such a digital strategy are significant: 1. Authenticity and Trust Employees are seen as authentic voices, which strengthens consumer trust in the brand. Messages conveyed by employees are often more credible than those delivered through traditional advertising or external influencers. 2. Internal Engagement This approach increases employee engagement and their sense of belonging. They become natural spokespersons, proud to promote their company on social media. 3. Extended Reach Employees can reach different and often more targeted audiences than usual marketing channels, particularly through their personal and professional networks. 4. Training and Tools For this to succeed, companies invest in specific training and content management tools for their employees to ensure messages remain consistent and aligned with the brand strategy. 5. **Impact Measurement** Companies are increasingly monitoring the impact of these initiatives through specific KPIs, such as social media engagement, generated web traffic, or conversion rates.   I often listen to the French news bulletin, the 20h, on my tablet. A report there highlighted this trend, which I found highly relevant and interesting, especially since it was turned into a PR piece broadcast and featured in a news report. It was about SNCF, the French railway company that operates numerous train services across the country, including TGV, TER, Intercités, OUIGO, etc. They interviewed a young train conductor in his thirties who loved sharing his profession with his community. His passion was so strong that he produced exceptional videos, including scenarios like collisions he had experienced during difficult times. Then, we saw the communications manager explain why SNCF adheres to this practice: "No, we don't pay our employees; they do it of their own free will and are free to share information they find interesting, as long as it doesn't defame the company." The interviewer asked if employees were free to criticize. "Yes, if constructive criticism doesn't defame the company." In certain fields, the "Employee Advocacy" trend is worth watching closely, especially since Generation Z heavily uses social media. This is a powerful communication tool if you're recruiting young professionals in their twenties. This trend is part of a desire by brands to get closer to their audiences by humanizing their communication and using the voices of those who know the company best: its employees. What do you think?   Is this a common practice at your company? Feel free to reach out to me. nata@natapr.com Check out our links and sign up for our lists so you do not miss anything.   Nata   PR 101 ➤ ⁠⁠https://prschool.natapr.com/offers/pdV8jtXD/checkout⁠⁠   GET FEATURED FOR FREE ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠

    10 min

  3. 11 SEPT

    211- Public Relations and UGC

    Hello PR friends! One of our clients at NATA PR, whose target audience is 15 to 25-year-olds, has asked us to develop an intense UGC strategy. I thought of discussing it here with you, especially for those who aren’t familiar with this term and its meaning. So, let’s start with a bit of a definition: UGC (User-Generated Content) generated by influencers is a rapidly growing trend in digital marketing. UGC refers to content created by users themselves. Today, this mainly includes videos, reels, and content on TikTok. This term is also used for software and video game developers who contribute, often on open content aggregation platforms like social networks, discussion forums, and wikis. UGC content creators often work freelance and can also function as influencers. They are paid to produce specific content for brands, which is then used across various marketing channels. UGC creators do not necessarily own the rights to the content once it is handed over to the brand. It’s also said that when generated by influencers, content becomes a powerful strategy for brands. Seeing influencers who share similar profiles with a brand’s customers talk about products encourages those customers to purchase the product. So, here we are, given that we have strong ties with influencers since the beginning of this profession. Our clients also sometimes ask us to deploy content creation programs with hundreds of influencers. What are our client’s main reasons for implementing a UGC strategy? Obtain a large amount of content at a low cost Have ready-made content that’s ready to be broadcast Give the brand an “authentic” resonance It must be said that social media platforms require continuous content. Consider that a brand that wants to stay in touch with its potential customers needs an enormous amount of content annually. According to recent studies, over 70% of Gen Z say they buy products recommended by influencers. So, it’s easy to understand why brands are turning to this strategy. Our client has a Facebook page, an Instagram account, a TikTok, and their own website, all of which must be regularly updated and fed with content. Phew! Since video content is king, imagine the skyrocketing costs when content creation is outsourced to specialized agencies. So yes, there’s a solid appeal to work with savvy nano-influencers who are talented in video content creation. These influencers, often with fewer than 10,000 followers, find it difficult to monetize their influence. But they can earn income by creating content for brands.   Want to learn more about how to use influencers and this famous UGC strategy to get noticed and boost your sales? Feel free to reach out to me. nata@natapr.com Check out our links and sign up for our lists so you do not miss anything.   Nata   PR 101 ➤ ⁠https://prschool.natapr.com/offers/pdV8jtXD/checkout⁠   GET FEATURED FOR FREE ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    11 min

  4. 4 SEPT

    210- Public Relations 101 WORKSHOP

    Hello, PR friend! Do you know what all companies with a marketing plan do to get noticed? Yes, public relations. In fact, there are three main ways companies have been using since time immemorial to gain visibility: Advertising Public Relations Ambassadors (spokespersons, endorsers) Even a basic understanding of what public relations can bring you will give you a tremendous competitive advantage. You will literally have a head start over your competitors. To help you, I’ve just updated our PR 101 workshop, which I’m offering at a low price of $19.95 as long as it’s available online. This workshop will give you the basics to understand. You’ll go from “PR is complex and requires long studies” to “It’s so simple, I can do it myself!” In the PR workshop, I’ll present the first three steps of the NATA PR model in 30 minutes. If you don’t already have our model, you can get it now by clicking the link in this episode’s notes. In this workshop, I’ll show you real shortcuts—the very same ones I teach my employees. I promise you’ll be able to start doing your own public relations. I hope this will encourage you to learn more and sign up for our six-week training course with me. PR 101, I’ll present the first step: identifying why a journalist or influencer would talk about you. I’ll also give you tips, examples, and quick and easy execution ideas. I’ll take you online to show you how, at NATA PR, we find journalists’ contacts in just a few minutes of research. So, this workshop is entirely practical, no boring theory! PR 101 30-min Workshop ➤ ⁠⁠https://prschool.natapr.com/offers/pdV8jtXD/checkout Want to learn more about how to use PR to get noticed and increase your sales? Feel free to reach out to me. nata@natapr.com   Check out our links and sign up for our lists so you do not miss anything. Nata⁠   GET FEATURED FOR FREE ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠⁠⁠

    9 min

  5. 28 AUG

    209- Public Relations: A Tool for Leaders (CEOs)

    Hello, PR friend! Have you ever noticed that their popularity increases when leaders engage in public relations? You've often heard me talk about Elon Musk, who became just as famous as the company Tesla that he created, thanks to the media. Think of that former U.S. president, who was already very well-known before even hosting the famous show "The Apprentice" and the unforgettable phrase, "You are fired!" It's clear to me that he rose to the presidency in part because of the media's visibility. This was also the case with the well-known actor Ronald Reagan, who became the 40th president of the United States because of his fame. We could undoubtedly name many others, such as Arnold Schwarzenegger, who became governor of California after a career as a strongman, and so on. You now understand why political parties seek out candidates who are well-known to the public to encourage voters to support their parties. If you watch the documentary on the Raëlians, you'll see that the founder of this sect knew the power of journalists and all the advantages it brought to his organization. Every time the media talked about Raël or his followers, whether in good or bad terms, donations and new followers sometimes increased dramatically… Being visible in the press and getting talked about is not just the privilege of politicians and gurus—far from it. This is why it is a tool that can be most beneficial for business leaders. After our training, several of our students at the NATA PR SCHOOL have learned how to address the media and influencers and have successfully obtained in-depth interviews about them and their businesses. These are extremely powerful articles that have brought them great credibility with their target audience. So much so that after just one interview on local television, one of our students gained 400 new subscribers to their list, enabling them to launch a crowdfunding campaign that far exceeded their goal of 30K. In fact, they managed to raise 170K. Television and an article in the local newspaper simply made them known. Only public relations can achieve this. Advertising, which we love, sells. Public relations make you known, bring you credibility, and increase the trust your customers have in you.   Want to know more about how to use PR to make yourself known and increase your sales? Feel free to reach out to me. nata@natapr.com   Check out our links and sign up for our lists so you do not miss anything. Nata   PR 101 30-min Workshop ➤ https://prschool.natapr.com/offers/pdV8jtXD/checkout   GET FEATURED FOR FREE ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠⁠⁠

    10 min

  6. 21 AUG

    208- Public Relations and Recognition

    Hello, PR friend!   I love to make my employees, partners, and clients shine. I often secretly register them for rankings, such as the top 30 under 30, best public relations professionals, best agro-food products, best beauty, etc. But I don't take the time to do it for myself. And what is your relationship with recognition and awards? So imagine my surprise when I saw that I had been selected for World Public Relations Day, highlighted by Her Network. This organization celebrates all women and is dedicated to amplifying their voices, stories, and impacts! I was filled with gratitude when I first saw this mention on Instagram and then on LinkedIn. If you still doubt the usefulness of public relations, the impressive number of professional women mentioned in this directory confirms its strength and the diverse needs it meets. Being included in this ranking filled me with pride. Especially since, as you will see, it is very inclusive, with women from all backgrounds represented. Public relations plays a crucial role in establishing connections and creating bridges between individuals, organizations, and communities. My passion for communication is even more profound when we are recognized. It's an absolute balm for the soul. I underestimated the impact of awards. In 2020, I intended to celebrate our agency and invite all our employees and collaborators to our office in Miami. The pandemic put a stop to this festive project. But 2025 is approaching, and I have just decided that we will celebrate the 25th anniversary of NATA PR, the agency I founded, in a big way. I don't have a definitive plan yet, but it will be memorable. We should create a scholarship to mark the event and highlight a young talent. What do you think? Are you a fan of company celebrations and anniversaries? For those who know, the NATA Model's first step is to find out why people would talk about us. This 25th anniversary will be an opportunity to shine and make people talk about us. We'll talk again in the next episode.   Interested in learning more about how to use PR to connect with new audiences, especially if you are a well-kept secret? Feel free to get in touch. nata@natapr.com Check out our links and sign up for our lists so you do not miss anything.   Nata   WORLD PUBLIC RELATIONS DAY LINKEDIN ➤ https://www.linkedin.com/posts/natalie-bibeau_world-pr-day-celebrating-inspiring-women-activity-7220150637294968832-A5iO?utm_source=share&utm_medium=member_desktop INSTAGRAM ➤ https://www.instagram.com/p/C9eobD4NcG0/?img_index=2     GET FEATURED FOR FREE ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠⁠⁠

    10 min

  7. 14 AUG

    207- Soft Public Relations for Well-Kept Secrets

    Hello PR friend! If you own a service business like mine, you're probably wondering how to evolve your offering. I am currently reflecting on how to better position the NATA PR agency by developing a new service that allows us to showcase our expertise even more effectively. I have decided to share my thoughts with you here and how this service will take shape and evolve within the NATA PR agency in the coming weeks and months. A few weeks ago, we secured a mandate for a company that requires strategic support quite different from what we usually offer. I like to say that this company is a well-kept secret because: It has not communicated for decades; It is absent from the web; It wishes to make itself known gradually. Many of this company's clients want to remain anonymous because they find in our client: Discretion Anonymity Security This mandate excites me because it allows us to deploy our knowledge at another level. This new client has a deep understanding of our value as communication experts; A clear demand for our strategic support; A reflection that requires expert strategy to develop a customized plan for this company. I love challenging my team to step out of their comfort zone, and the challenges here match the talents of the agency: How can we talk about this company without offending its clients? What new communication plan will we implement? How can we quickly establish this company on the web? I already have several ideas for bringing our client into the 2020s, but we need to be strategic and proceed gradually. This is about offering a five-star service we will develop in close collaboration with our client. Here are the first steps: Gather information on the history and foundation; Conduct archival research; Sort through documents; Propose to our client what seems of public interest and interesting for journalists. We are discussing the type of event we could create for journalists and a target clientele in the real estate sector. I thought about organizing live presentations on Instagram and Facebook, but since this client hasn't developed these tools, we will need to be more creative. Or implement these visibility actions in a second phase. So yes, we will use the NATA PR six-step model and start with: Why would journalists/influencers talk about our client? We must tell their story sensitively and respectfully while engaging journalists. Identify the most important journalists/influencers and ensure those we target are perfectly aligned with our client's values. The tools—We found photos and images from the foundation in the archives (over 60 years old!).   Interested in learning more about how to use PR to connect with new audiences, especially if you are a well-kept secret? Feel free to get in touch. nata@natapr.com Check out our links and sign up for our lists so you do not miss anything.   Nata   GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    11 min

  8. 7 AUG

    206- Why Public Relations Will Never Disappear

    Hello PR friend! I have often heard marketing professionals and even business leaders roar that "public relations is dead and doesn't work anymore." Often, they invest their resources in social media, with a tiny percentage of their subscribers seeing their content, and they occasionally do online advertising. On the other hand, when they consult us, they complain about the visibility their competitors are getting. When I tell them that it's precisely this, which they don't believe in, that brings such visibility to their competitors, who are also present on the web and social media, sometimes a light goes on in their eyes. At other times, even when we have the numbers and published articles to prove it, some still don't believe us. Well, that confirms that we cannot help them. With over 30 years of experience in marketing, communication, public relations, social media, and influencer marketing, I have witnessed the evolution and transformation of public relations from the inside. And it confirms to me that we are not going to disappear anytime soon for three reasons: There is nothing more human than connecting and creating relationships among ourselves. Humans are sensitive to the emotions of their peers, and for now, AI is far from generating emotions. PR professionals are highly creative and have adapted to all new communication platforms since the advent of radio, television, and all the means offered by the web. You have undoubtedly noticed, like me, that another pattern is taking shape regarding social media: Twitter – the ancestor of social media – not yet generational Facebook – the platform of Generation X Instagram – has gained strength with the Millennials TikTok – the platform of Generation Z (Gen Z) ??? – Generation Alpha What will be the platform for the Alpha generation? Of course, each platform evolves, and Generation X increasingly uses Instagram. But I'm talking here about the emergence of these platforms and which generation gave them their start. Again, this is a very human trend because we know that new generations do not want to behave like their parents. They need to create their own identity: fashion music sports social media, etc. If you have teenagers at home, have you identified new platforms that fascinate them? Artificial intelligence continues its progress, but public relations is already assimilating these tools as they appear. If you have yet to discover how ChatGPT can become your new favorite assistant, it's time to explore. PR professionals have been using ChatGPT eagerly since its inception. Of course, if you, like me, want to discover shortcuts to maximize your time with ChatGPT, sign up for our next six-week training, during which I will show you how we use it at the agency. Since public relations is not going away, I've decided to become the Jane Fonda of PR! So, I have a few more decades ahead of me to help you. Want to know more about how to use PR to connect with new audiences? Feel free to get in touch. nata@natapr.com Check out our links and sign up for our lists so you do not miss anything. Nata GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    11 min
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About

Learn how to combine public relations and social media to make yourself known with the advice of an international PR expert who will reveal the pros's secrets.

Information

  • Creator
    Natalie Bibeau
  • Years Active
    2020 - 2024
  • Episodes
    214
  • Rating
    Clean
  • Copyright
    © Natalie Bibeau
  • Show Website
    Nata PR School (EN)

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