Artist Academy

Andrea Ehrhardt
Artist Academy

The Artist Academy Podcast hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it's completely possible to make a great career in the arts. We focus on the business side of art to help you attract more customers, increase profits, and ultimately live a life of creativity and financial freedom. www.ArtistAcademy.co

  1. 345. Finding Your Artistic Style with Casey Langteau

    23 OCT

    345. Finding Your Artistic Style with Casey Langteau

    This week on the Artist Academy Podcast, I am continuing the trend of bringing back some of the best, most inspiring, educational, and moving interviews from years past. This one is a look back at a chat from 2020 with Casey Langteau, all about how to find your artistic style. Casey is a New Orleans-based artist with her own beautiful gallery filled with her unique art. She has a very interesting process in which she creates her one-of-a-kind paintings. I’ll let her explain it to you and share how she discovered her unique canvas style. Casey gives us actionable tips to look deep within ourselves to find a style of painting that’s truly unique to each of us. Casey has a mantra she says in her head and out loud, which reflects the purpose of her creations. She has a solid "why" when it comes to putting in the work it takes to put out a heartfelt product at scale. I took a look at what Casey is doing nowadays, almost four years later, and guess what… she’s still painting in this very unique style. She’s in a new gallery, all her own, in New Orleans. Having recently had a baby, her painting subjects have changed (go take a look at her Instagram to see!), but her style is so unique, with such a solid color palette, that I can easily pick it out in a lineup of other artists. She paints with beautiful muted tones and textures. I’ve really enjoyed having her posts on my Instagram feed for the past four years, and I think you would too. Let me know what you think of this week’s replay episode with Casey Langteau.

    29 min
  2. 342. 🤑 Promotions to Make the MOST Sales Within a Very Short Timeframe

    14 OCT

    342. 🤑 Promotions to Make the MOST Sales Within a Very Short Timeframe

    This week, I’m going to be going over all of the possible birthday week specials/discounts I’ve considered putting out this week, and which ones I’ve chosen & WHY. 35% off Lifetime Membership & 1-on-1 Coaching: Click here 35% off 1-Year Artist Academy Membership: Click hereNEW: ABC Coloring Book! Click here If you were to ask me, “What do you want for your birthday?” I would immediately say, “Please don’t buy me something. I have an Amazon account, and I don’t need any more material things, ever. What I really want is to make a $h!t ton of sales within my business.” There’s something about getting that confirmation email that someone has bought something I offer. It gives such a blast of energy! I have a goal to hit $200k by Jan 1st, so when I sit back and ask myself… “What can I put out that’s going to help me hit that monetary goal? But also, what do I really WANT to promote? What feels good to shout out to the world? Say somebody is going to give me extra money during my birthday week, what do I want to trade it for?” What do I offer currently? Let’s make a list: Murals/Logos Artist Academy Membership (1 year - 35% discount $155 = $289) Mural Money Book (Last year = signed copy) Prints - Canvas/paper art prints, alphabet series poster, custom name prints (Past years = 35% off) NEW: Coloring Book! (Please leave me a review for my birthday! Incentive: $5 off the next book I put out - Simply send me a screenshot of your review) NEW: 1-on-1 Coaching (35% off Lifetime Membership to the Academy - Be coached by me for the entire year!) $3,500 - 35% off ($1,225) = $2,275 Frankly, these are things that I need to promote more often. So, why not give myself a reason to speak about it via a special offer during the week where I’m getting the most attention and my energy is at its highest?! Steps I need to take in order to make this successful:   I’ve given my audience a heads-up that the birthday specials are coming (girls have booked the 1-on-1s already) Only booking 1 small mural job this week Create videos/photos (some scheduled ahead of time) to promote this HEAVILY Create a calendar of planned posts: Monday - Announce all of them, Tuesday - Promote the 1-on-1 coaching and membership option, Wednesday - Promote the coloring book, Thursday - Membership reminders, Friday - Coloring book reminders. Last chance emails!   Link in my Instagram bio I know that it’s only going to work if I’ve been showing up consistently throughout the year. Listen to today’s episodes to hear all of the details!

    39 min

About

The Artist Academy Podcast hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it's completely possible to make a great career in the arts. We focus on the business side of art to help you attract more customers, increase profits, and ultimately live a life of creativity and financial freedom. www.ArtistAcademy.co

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