The Copywriter Club Podcast

Kira Hug and Rob Marsh
The Copywriter Club Podcast

IN-DEPTH INTERVIEWS WITH EXPERT COPYWRITERS... What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Kira Hug and Rob Marsh do every week at The Copywriter Club Podcast. Each new episode is an in-depth discussion with a different successful copywriter or content creator—packed with copywriting advice and ideas worth stealing and using in your own copy practice. They talk real numbers, rates and what writers are charging for work. They dig into sales funnels, work habits and what works on social media. And they ask the questions you really want to know the answers to. The goal is to help you think bigger about your copywriting business so you’ll reach higher than ever before.

  1. HACE 1 DÍA

    TCC Podcast #423: Copy, Originality and A.I. with Jon Gillham

    For the 423rd episode of The Copywriter Club Podcast, we're checking in on the progress A.I. has made over the past year with Jon Gillham, founder of Originality.AI. We talked about how originality helps protect writers from false accusations of plagiarism and checks facts (unlike ChatGPT and Gemini), plus some of the risks that A.I. poses to the world of content creation. Click the play button below, or scroll down for a full transcript. Stuff to check out: Get the AI Bullet Writing Prompt Originality.AI The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  Almost two years ago, we realized that A.I. was not just a new idea that copywriters and content writers needed to pay attention to, rather it was a game-changing technology that would impact almost everything writers do. The number of new tools and features that include use A.I. to deliver their benefits is in the thousands. That’s a big part of why we launched the A.I. for Creative Entrepreneurs Podcast last year. You can find more than 20 conversations about A.I. on that podcast. But as A.I. has become almost commonplace, we stepped away from doing so many interviews about artificial intelligence and just how it is changing our industry. But I’m thinking it’s about time we checked in on how the tech has changed over the past few months and what copywriters should be using it for… if they aren’t already doing it. Hi I’m Rob Marsh and on today’s episode of The Copywriter Club Podcast, my guest is Jon Gillham, the founder of Originality.AI. This tool is the most accurate A.I. detector available today. What’s more in addition to checking for content created by A.I., it’s a fact checker—something tools like Gemini and ChatGPT have struggled with, it checks for plagiarism, and will help protect you against clients and others who might claim your writing isn’t original. We talked about how they do it and the risks A.I. continues to pose for writers on this episode, so stay tuned. Before we get to that… last summer we ran the last ever live cohort of The Copywriter Accelerator program. Since then, the only way to get the business building insights and strategies that we shared with more than 350 copywriters over the past seven years was to join the Fast Track version of the accelerator at thecopywriterclub.com/fasttrack. But I’ve been working on an updated version of that program and it too will go away soon. So if you’ve been thinking of joining the accelerator, time is running out. What’s coming next? It’s too soon to reveal what I’ve been working on, but if you join the accelerator fast track before we launch it, you’ll get early access to the new program, absolutely free. Until then, you get all of the content, the 8 modules and blueprints and several bonuses that are included in The Accelerator Fast Track. And when we launch the new program sometime next year, you’ll get that updated program too. Don’t wait to work on your business so when the new year is here you have a steady flow of clients and a signature service you’re proud to offer them. Visit thecopywriterclub.com/fasttrack to learn more today. And now, let’s go to our interview with Jon Gillham. Hey, John, welcome to The Copywriter Club Podcast. We'd like to start with your story. So how did you become the founder of Originality AI, and I guess also the co-founder of AdBank and Motion Invest and Content Refined? You've done a lot of this company starting thing. Jon Gillham: Yeah, it's been a journey. Yeah, so my background was as a mechanical engineer, did that in school, and then I always knew that I wanted to get back to my hometown and started some sort of online projects. A lot of those projects all had sort of a central theme around creating content that would rank in Google, get traffic,

    43 min
  2. 19 NOV

    TCC Podcast #422: Starting and Growing a Business with Megan Smyth

    Starting and growing a copywriting business isn't easy. So when we find a writer who seems to have figured it out, it's worth taking a closer look to see what's going on. So for the 422nd episode of The Copywriter Club Podcast, I asked Megan Smyth to share more about her business and podcast and how she's gotten so many things right as she's grown. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Copywriter Accelerator Fast Track Megan's website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  One of the things I love most about what I do at The Copywriter Club is the opportunity I have to see copywriters grow in so many different ways. They get better at writing. They build and develop amazing businesses that support the lifestyle they want—sometimes that’s something as dramatic as a full-time, six-figure business and other times it’s a part-time gig that helps pay some of the bills. And for copywriters who already have a business, it’s fun to watch them change and update the way they market themselves, create products, and find their ideal clients. Honestly, it’s a big part of why I do what I do. Hi I’m Rob Marsh and on today’s episode of The Copywriter Club Podcast, I talked with copywriter and launch consultant, Megan Smyth. As you’ll hear during this interview, Megan is one of those copywriters who has made big changes to her business over the past couple of years. Megan’s a pre-med student turned copywriter and the business she’s created will inspire anyone who is just starting out or is ready to make a change—heck, I’m inspired by the progress she’s made. So stick around and listen to what Megan has to share about how she did it. Just a quick note… on this episode, we’ll mention The Copywriter Accelerator program that helped jump start Megan’s business and brand creation. That program is no longer available—at least in the format that Megan participated. However, we’ve taken all of the content, the 8 modules and blueprints and several bonuses and repurposed them into what we’ve called The Accelerator Fast Track. This version is designed to help you get results even faster. If, as you listen to us discuss that program, you are interested in how it might help you and your business, simply visit thecopywriterclub.com/fasttrack to learn more. And now, let’s go to our interview with Megan Smyth. Megan, welcome to the podcast. Tell us how you got started. How'd you become a copywriter, a course creator, now doing some coaching as well? You've come a long way. Megan Smyth: Yeah, doing all the things. Well, first of all, thank you for having me. I'm very excited to be here. It's an honor to be on this show. It's one of the very first podcasts I started listening to on this journey. So, you know, if we're talking about how I got started, very first copywriting and business podcast I ever listened to was yours. And I've learned so much from you and Kira. But yeah, so to kick it back, I did not grow up dreaming of being a copywriter. I've yet to meet anyone that even knows what that was at a young age. My plan was to be a doctor. So I studied pre-med in university, and I realized about halfway through that something was just not right. I was enjoying it, but not as much as my friends around me in the program. And I was sort of on this fast track to success. It seemed like I had it all figured out. I was in this great program. I was applying for early admission to med school and all these things. And there was just this voice in the back of my head that was like, this is not it. Something's not right. And so when all of my friends in the program were writing the MCAT over the summer, I took the summer off and I booked a one-way ticket to Thailand.

    40 min
  3. 12 NOV

    TCC Podcast #421: The Course Corrector with Maya Stojkovich

    What does it take to create a course that delivers on its promise and ensures that students get through all of the material? On the 421st episode of The Copywriter Club Podcast, copywriter and course corrector, Maya Stojkovich, shares her COURSE framework for creating and fixing the programs experts sell in order to get results. There's a ton of crossover with copywriting sales messages, so grab your headphones and let's get to it. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Course Corrector The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: Why are so many course creators failing when it comes to selling their courses? Or worse, they do sell their courses or memberships or workshops, but the people who buy them don’t finish them. I’ve certainly bought my share of courses with the full intention that I was going to complete the training and the assignments, and they’re still waiting there months… sometimes years later. What’s up with that? Hi I’m Rob Marsh and on today’s episode of The Copywriter Club Podcast, I talked with copywriter and course corrector, Maya Stojkovich. Maya is one half of the partership behind the Course Corrector—a program designed to help course creators fix the things that keep course buyers from finishing the work and getting the result they want. The other half of this partnership is Linda Perry who has been on the podcast several times before. On this episode, Maya shared the formula for making sure a course will deliver the promised result and keep students engaged. And smart copywriters will notice some big similarities between what she shared and what we often put into a winning sales message. So stay tuned. Just a quick plug… this episode is sponsored by The Copywriter Underground… the only membership for copywriters focused on helping you build your business skills—the skills that help you attract clients, create services they want to buy, price them effectively, and run a business that’s fully booked and profitable. Does it reallly make a difference? Yes it does. Members tell us its the best investment they’ve ever made in themselves. The training resources, templates, critiques and community are game changers. And you can find out more… even try it risk free for thirty days at thecopywriterclub.com/tcu And now, let’s go to our interview with Maya Stojkovich. Transcript underway...

    53 min
  4. 5 NOV

    TCC Podcast #420: Fast Email List Growth with Leticia Collins

    Marketing consultant, Leticia Collins is our guest for the 420th episode of The Copywriter Club Podcast. She's an expert in community-based email list growth, so it's no wonder she added 4300 people to her list in less than a week. Want to know how she did it? Then this episode is for you. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Leticia's website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: The money is in the list, or that’s what we’re told. And before you can work on getting some of that money out of the list and into your business, you need a list. If your list is small, you need a bigger list. If your list is full of the wrong people, you need to find the right people. As a business owner, one of your big challenges is your list. And knowing that, would you like to hear how you can add hundreds, maybe even thousands of qualified names to your email list in as little as a week? Hi I’m Rob Marsh and on today’s episode of The Copywriter Club Podcast, I talked with marketing strategist Leticia Collins. Tish is a successful marketer who has worked hard to grow her list. And in this interview, she shared how she added 4,300 subscribers to her email list in one week. And triped her revenue in the process. If you want to grow an email list full of potential clients for your business, this episode is for you. Before we get to that though… you hear me tell you about several resources that we’ve put together to help you build and grow a writing business. I’m going to quickly list a few of them here so you can get the help you need… we have a free facebook group called The Copywriter Club. You can find us on Facebook and request that we add you to the group where you’ll find seven years of threads about all kinds of copywriting and business questions.  Obviously you know about this podcast. You’re listening to it right now and there are more than 400 interviews with successful copywriters and other experts in our backlist. Once you’ve listened to this episode, scroll through to find interviews with people like Seth Godin, Jay Abraham, Jereshia Hawk, Joanna Wiebe, Todd Brown, Kennedy and so many others. Honestly, it’s the best free library of copy, content and business ideas that you’ll find anywhere. And it’s at your fingertips. Take a minute now to subscribe on your favorite podcast player so you don’t miss another episode. And right now you can get our free, 36 page mini-book called How to Find Clients when you go to thecopywriterclub.com/findaclient . I guarantee you’ll find at least one and probably 5-10 ideas you can use to find a client for your business. We’re here to help you build a business, so be sure to take advantage of all the free resources we’ve provided for you. And now, let’s go to our interview with Tish Collins. Welcome to the podcast, Tish. I want to start with the question we always start with, which is how did you become a content creator, a digital marketing strategist, business mentor, all of the things? Leticia Collins: Hi, well firstly thank you so much for having me on, it's so lovely to be here. And I got started in business, I started my business back in 2019 and I never really saw myself becoming a business owner at all, I kind of fell into it. It started when I went to university, I studied journalism and creative writing and one of our assignments, one of the very first assignments was for us to start a blog. I had always wanted to do that. So I was really excited about it. I started my blog and it was going to be like a portfolio for when I became a journalist. Obviously that didn't happen. Um, but what did happen is I began to grow my blog. I grew my Instagram. I started working with brands and I kind of started my first busi...

    56 min
  5. 29 OCT

    TCC Podcast #419: Writing on Medium with Thomas Smith

    The publishing platform Medium's been around for years. But the company has made a few changes recently that might make you reconsider whether or not you should be writing on Medium. Our guest for the 419th episode of The Copywriter Club Podcast is Thomas Smith. I asked Thomas to share some of the reasons Medium has become a place for readers to find great content as well as a place for writers to not just share their thoughts, but also to potentially earn a respectable income stream by posting thoughts there instead of social media or your own blog. Why Thomas? Well, he's earned more than $19,000 for a single post on the platform, and well over six figures over the past couple of years. So he knows a thing of two. And he shared it all on this episode. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Thomas's Thrive on Medium Course How to Find Clients 36-page Mini-book The FREE Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  It’s been said so often that it’s almost become a meme… there’s this idea that successful millionaires… or maybe its billionaires, I can’t quite remember, but successful millionaires have on average seven different streams of income. They may have a salary or income from a business they own, they earn dividends on their investments, maybe they have income from property they own, and so on. And people share this idea with the intention that those of us who hear it will also think about ways to add different potential income streams to our businesses. But as a content writer or a copywriter, you may not have access to investment that pay dividends yet. Or property you can rent out. Or many of the other more traditional ways these very wealthy people earn money. But that doesn’t mean that there aren’t options for us. In fact, some of these options may be easier for you and me, than for the Jeff Bezos and Elon Musks of the world to capitalize on. Hi I’m Rob Marsh and on today’s episode of The Copywriter Club Podcast, I talked with successful Medium writer, Thomas Smith. Thomas has been writing on and making good money with Medium. He recently released a course that shows how he does it. And I wanted to chat with him about the possibilities for content writers and copywriters to use Medium as a potential revenue source—especially for the kinds of writing we might want to do for ourselves instead of our clients. If you write for you… you may want to listen to this episode twice so you pick up on all the ideas Thomas shares about growing an audience and income stream using Medium. Before we get to that though… you hear me tell you about several resources that we’ve put together to help you build and grow a writing business. I’m going to quickly list a few of them here so you can get the help you need… we have a free facebook group called The Copywriter Club. You can find us on Facebook and request that we add you to the group where you’ll find seven years of threads about all kinds of copywriting and business questions. Obviously you know about this podcast. You’re listening to it right now and there are more than 400 interviews with successful copywriters and other experts in our backlist. Once you’ve listened to this episode, scroll through to find interviews with people like Seth Godin, Jay Abraham, Jereshia Hawk, Joanna Wiebe, Todd Brown, Kennedy and so many others. Honestly, it’s the best free library of copy, content and business ideas that you’ll find anywhere. And it’s at your fingertips. And right now you can get our free, 36 page mini-book called How to Find Clients when you go to thecopwriterclub.com/findaclient . I guarantee you’ll find at least one and probably 5-10 ideas you can use to find a client for your business. We’re here to help you build a business,

    1 h y 3 min
  6. 22 OCT

    TCC Podcast #418: Writing Your Story with Allison Fallon

    Want to write a book? There are plenty of experts who will tell you how. But Allison Fallon has an approach that's different from all the others—at least, that's how it felt to be. Allison is the guest for the 418th episode of The Copywriter Club Podcast and when you hear what she shares about the process of writing, I think you'll agree, she does this a little differently—and it might just be the approach that works for you. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Power of Writing it Down by Allison Fallon Write Your Story by Allison Fallon Indestructible by Allison Fallon Packing Light by Allison Fallon Allison's Website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: As a copywriter or a content writer or someone who is thinking about exploring these career paths, you’ve probably toyed with the idea of writing a book. Maybe you’ve got a great story that absolutely has to be told. Or perhaps you’ve heard that a book is the best business card and can open doors with clients who then hire you to write for them. Or maybe you’ve got a screenplay you work on for a few minutes after your client work is done. More likely… you’ve thought about one or more of those things, but haven’t yet put pen to paper, or fingers to keyboard. I’m always thinking of ideas for books, some of which I have started, others I’ve put away for later. And to help me as I process these ideas, I’ve read several books about writing books… how to do it, what to include, all that stuff. Recently I came across another book about writing books that was very different in its approach. It changed the way I think about writing… books and other things too. Hi, I’m Rob Marsh, and my guest for today’s episode of The Copywriter Club Podcast is author and book writing coach Allison Fallon. You’ll hear me say it in the interview, but Allison’s book, The Power of Writing It Down, felt more like therapy than another book about putting together your book chapters in a particluar order or writing scenes or character development. After reading it, I wanted to talk with Allison about her approach and what it means, particularly for writers who might be writing to a non-fiction audience. I think you’re going to like this interview. Before we jump in with Allion… Last week I mentioned our special free report called How to Find Clients. And I want to share that again because it features more than 20 different things you can do, starting right now, to find your ideal clients. It also shares the 4 mistakes you absolutely can’t afford to make when looking for clients—if you do, you are dead in the water… and it also shows you five things you need to do before you reach out to the people you want to work with IF you want them to say yes. This isn’t some dainty one page PDF you’ll forget about in a day or two… it’s 36 pages jam packed with ideas that either we’ve used in our own businesses or we’ve seen other successful copywriters use to grow theirs.  You can get your free report by going to thecopywiterclub.com/findaclient   that’s all one word. Thecopywriterclub.com/findaclient. Get your free report now. And with that, let's go to our interview with Allison… Allie, welcome to The Copywriter Club Podcast. I would love just to start with your story, and I know you've got a really great story, but how did you become an author, speaker, founder of Find Your Voice? Allison Fallon: Yeah, I have always wanted to be an author for as long as I can remember. I often tell a story about being in fourth grade, and that was the first time that I really realized that I had a teacher who pointed out a skill I had for storytelling. And I just remember feeling like, oh,

    51 min
  7. 15 OCT

    TCC Podcast #417: Partners Who Send You Clients with Dana Owens

    In the 417th episode of The Copywriter Club Podcast, I spoke with case study copywriter Dana Owens... and of course we talked in depth about writing case studies. But as we talked, Dana shared her connection secret for getting plenty of leads for the work she wants to do. It's a great idea that any copywriter can borrow and use to grow their own business. But to get it, you're going to have to listen. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Dana's Tools for Case Study Writers The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: One of the client finding ideas I like to talk about is making connections with other service providers. Instead of thinking of other copywriters as the competition, think of them as business associates who can support you in all kinds of ways including by sharing leads. I’ve mentioned more than once that copywriters have shared leads with me that have resulted in more than six figures worth of business over the years. With results like that, of course you should connect with other copywriters and content writers. But there may be an even better group to connect with when it comes to getting clients. It’s just one of the things we cover on this episode of The Copywriter Club Podcast. Hi, I’m Rob Marsh, and my guest for this episode is case study copywriter Dana Owens. We covered a lot of ground in this interview including how Dana kind of stumbled on this perfect partner for leads in her busines. If you write case studies it’s a connection idea you can steal and use today. But if you write any other kind of copy, you can use this idea as well, you’ll just have to figure out who your perfect connection partner is. So stick around to hear more about it. Before we jump in with Dana… It’s been a little while since I’ve mentioned our special report called How to Find Clients that features more than 20 different things you can do, starting right now, to find your ideal clients. It also shares the 4 mistakes you absolutely can’t afford to make when looking for clients—if you do, you are dead in the water… and it also shows you five things you need to do before you reach out to the people you want to work with IF you want them to say yes. This isn’t some dainty one page PDF you’ll forget about in a day or two… it’s 36 pages jam packed with ideas that either we’ve used in our own businesses or we’ve seen other successful copywriters use to grow theirs.  You can get your free report by going to thecopywiterclub.com/findaclient   that’s all one word. Get your free report now. And with that, let's go to our interview with Dana… Hey Dana, it is so great to see you. Welcome to The Copywriter Club Podcast. You know how this goes because you've been part of The Copywriter Club world for a long time, but let's start with your story. How did you become a copywriter? Dana Owens: Well, first of all, I'm so excited to be here. I actually learned that copywriting was a real thing from the Copywriter Club podcast. Seven years ago, I remember taking a road trip with my husband. And that was like back in the day where I had to connect his iPad to the car through a USB cord. And I had like 10 episodes of The Copywriter Club Podcast downloaded. And throughout the road trip, we listened to the episodes. And that's when I realized copywriting could be like a real career and a real business. And that's when he also learned it. So the fact that I'm talking to you today is just like, I don't know, a funny, funny, full circle moment. Rob Marsh: So that's amazing. Dana Owens: Yeah. But I started, um, I got involved in copywriting. Like I wish I would have started so much earlier than I did,

    1 h y 5 min
  8. 8 OCT

    TCC Podcast #416: Extending the Runway with Blair Sharp

    Starting a business is hard. And having enough runway to get off the ground is a big part of whether you succeed or fail. Content creator and author of the Hey, Freelancer newsletter, Blair Sharp, is our guest for the 416th episode of The Copywriter Club Podcast. Blair shares how she made sure she had enough runway to figure things out when she launched her business. There's a lot in this episode, including Blair's story of giving up alcohol. Click the play button below, or scroll down for a full transcript. Stuff to check out: Blair's website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: This podcast episode is all about what I like call runway. And maybe the best way to explain what I mean by that is a comparrison of your business and an airplane. It takes energy to get an airplane of the ground. The pilot needs to spin up the engines, the aircraft has to accelerate, the wing flaps need to be adjusted to get “lift” so the aircraft rises. And because all of this takes a bit of time… you need a runway to move down while it all comes together. Your business is a lot like that. Most businesses don’t take off like rocketships. They need runway while you figure a few things out and get the momentum to take off. It takes time… so having a long runway can really benefit your business. Hi, I’m Rob Marsh, and on today’s episode of The Copywriter Club Podcast, I’m speaking with content creator, part-time psychometrist and author of the Hey Freelancer newsletter, Blair Sharp. The way Blair has built her business is the perfect example of using a runway and time to figure things out, instead of just leaping into the unknown and hoping for the best. It’s a model that a lot of freelancers could benefit from. So stick around as she lays out how she’s made it work for her. Before we jump in with Blair… Tomorrow,  October 9 is the day of our next members-only training on how to create a lead magnet that not only helps you grow your list, but attracts your ideal clients and buyers, not just people looking for a free download. Our guest Kennedy from Email Marketing Heroes will be sharing a totally new way to create lead magnets that create buyers. That’s how he describes it. If you want to build your own list or you want to be hired by clients who need help with emails and lead magnets for their own lists, you need to see this masterclass. And the best way to do that is to join The Underground at thecopywriterclub.com/tcu. As a member you’ll have access to dozens of expert trainings all focused on helping you attract more clients and get stuff done. I promise, you can use these trainings to build your skills and expertise so you can raise your rates and earn the living you deserve from your copywriting or content writing business. So jump in at thecopywriterclub.com/tcu today. And now, let's go to our interview with Blair… Hey Blair, welcome to the podcast. We want to start out by asking how you became a content writer, actually also a psychometrist, I think is… Yes, you said it correctly. Blair Sharp: Most people don't know what that is or know how to pronounce it. Rob Marsh: Okay, so psychometrist and you're the author of the Hey Freelancer newsletter. Yes. And so yeah, let's dig into that. How did you become all of these things? Blair Sharp: Yeah, right. Well, it's kind of a long story. And whenever I tell it, I don't really know, like, where should I start? We've got 60 minutes here. So I've been a psychometrist, which means I test people's thinking. So I work at the Mayo Clinic. I've been there. I'm in Rochester, Minnesota. I've been at that job for just over 10 years. So I just hit my 10-year mark. And I started writing for a local parenting blog,

    1 h

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IN-DEPTH INTERVIEWS WITH EXPERT COPYWRITERS... What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Kira Hug and Rob Marsh do every week at The Copywriter Club Podcast. Each new episode is an in-depth discussion with a different successful copywriter or content creator—packed with copywriting advice and ideas worth stealing and using in your own copy practice. They talk real numbers, rates and what writers are charging for work. They dig into sales funnels, work habits and what works on social media. And they ask the questions you really want to know the answers to. The goal is to help you think bigger about your copywriting business so you’ll reach higher than ever before.

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