Maintaining Your Brand Identity When Everything is Trendy

In my eleven years of managing and teaching social media, I’ve actually never been asked this question before… and it was a good one. The question was: “with all the trends and the tips and the tricks out there, how do I make sure I'm not losing my identity in my content?” Here’s the thing, everyone keeps saying nothing is original anymore and yes, that is a problem, especially with the rise of AI, but remember, your content needs to be you. So let’s talk about how to preserve your brand identity when creating content.

In this episode we’ll be covering:

• Data based approaches vs. quick fixes when it comes to your content strategy.
• How the quick fixes are where people really struggle with losing their identity.
• Leaning too heavily on AI and the impact it has on your content and audience.
• Going back to basics when it comes to creating content.
• Using the helpful tips you see online while still keeping your brand identity in it.

Other episodes you might have missed:

• Episode 014: Why Creating Specific Content Leads to Higher Engagement
• Episode 016: Overcome Social Media Overwhelm with Timeless Marketing Strategies
• Episode 027: Let Your True Personality Shine
• Episode 029: Tailoring Successful Reel Techniques to Your Niche
• Episode 035: Turning Inspiration into Unique and Original Content

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