8 Common PPC Mistakes (and How To Avoid Them)

Head of PPC at Exposure Ninja, Tom Goodwin, chats to Tim Cameron-Kitchen about the main PPC mistakes we see businesses make and how you can fix them or avoid them altogether.

Timestamps

00:00 — Intro 01:37 — Not Bidding On Your Own Brand 07:01 — Ignoring Quality Score 13:47 — Spelling Errors 16:36 — Sending People to 404 Errors 19:58 — Offers That Expire 22:00 — Not Using Audiences 27:40 — Not Using Broad Match 34:14 — No Performance Max or Only Performance Max

Watch the video instead: https://exposure.ninja/8-ppc-mistakes

Get the show notes: ⁠⁠⁠https://exposureninja.com/podcast/340

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

• Google’s AI Overviews to Reach 1 Billion Users by Year-End ⁠⁠⁠https://exposureninja.com/podcast/dojo-38/⁠⁠⁠
• Why GEO is the New SEO (and How It Works) ⁠⁠⁠https://exposureninja.com/podcast/336/⁠⁠⁠

• The Best B2B Marketing Strategies for 2025 ⁠⁠⁠⁠https://exposureninja.com/podcast/334/