Building trust and articulating design decisions for buy-in | Angela Salud Chua (Toffeenut Design Studio‪)‬ Fractional by Swarm

Angela Salud Chua is the founder of Toffeenut Design Studio, an independent collectives studio based in the Philippines. She has been designing products with tech leaders for over a decade, helping with ideation and strategy, and building award-winning products that scale.



We talk about fostering relationships and referrals, defending design decisions as a female Asian senior designer in Western teams, why doing unsolicited redesigns make sense, creating a fun mix of projects as a fractional worker, choosing a non-work-centric life, tips for new freelancers, and so much more.



0:00 Introductions
2:15 Journey into working independently
7:57 Product-led growth
9:52 Being an Asian woman in Western teams
11:53 Articulating design decisions
16:03 Work boundaries
19:47 Challenges as a designer
21:47 Advice for early-stage designers
27:35 Curating a non work-centric life
29:31 Advice for fractional workers



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