Cognition - MDRG

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Company: MDRG
Owners: Sondra Brown
Year Started: 1994
Employees: 11-25 (Intermediate)

On this episode, we have Sondra Brown, owner of MDRG –  an  insights firm empowering strategically-minded professionals to impact brands through market research based out of New Orleans, Louisiana.

Sondra explains the unique approach her agency takes in qualitative and quantitative research. While the "what" of their work may be familiar, it's the "how" and "why" that set them apart.

This episode delves into Sondra's journey from a path towards her doctorate degree turned into a viable business in market research. From the early days of door to data collection, Sondra shares how much the industry of market research has changed in the last 30 years.

Enjoy the story.