DMOU: Destination Marketing Organization University

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DMOU: Destination Marketing Organization University

DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.

  1. 3 DAYS AGO

    158: Beth Erickson • Making Tourism Visible While Battling Adversity

    On this final episode of DMOU for 2024, we welcome our friend Beth Erickson to the microphone. The CEO of Visit Loudoun (DC’s Wine Country), Beth shares how her organization has met existential challenges (such as bugs that like grapes) while making the visitor economy visible in a region that previously didn’t see itself as a destination. Plus, in the Bonus Round, she shares how she became one of the most feared poker players in the DMO space. Join us.

    44 min

  2. 4 DEC

    157: Scott Dring • Inspiring a Travel & Tourism Career Path for Teens

    While DMOs are increasingly engaged in (and in Destination Cleveland’s case, leading) workforce development and talent acquisition initiatives, Visit Dublin OH is playing the long game by working to show High School students the breadth and excitement of hospitality as a career choice. Scott Dring joins the program to outline how the newly launched Travel & Tourism Academy in the Dublin School System came to fruition. The program merges traditional learning curriculum (designed by the region’s top academic institutions) with real life onsite exposure, becoming one of the most talked about Academies on campus. Scott also shares how the Dublin Link has both created a new local destination but enhanced its historic downtown. And, a Bonus Round question that involves 4 guys in a van in an attempt to visit every major league baseball park in America...without GPS or mobile phones. Join us.

    30 min

  3. 12 NOV

    156: Cynthia Eichler • Visitor Centers Are Dead (except when they're not)

    We still believe in Visitor Centers, even though Visit Fort Colins CEO Cynthia Eichler recently wrote a CDME paper entitled, Visitor Centers are Dead. Why then did she just open a Visitors Center in Downtown Fort Collins? Because it’s not simply a Visitor Center. Join us for a fascinating conversation on the creation of a Community Hub, the partnerships that came together to make it happen and how the Center is blowing away initial estimates and expectations. And, we spend one of our questions on the innovative online retail hub they created during the Plague that helped save several Fort Collins businesses.

    29 min

  4. 29 OCT

    155: Doug Small • On Brand Pillars and Board Engagement

    On this edition of DMOU, we sit down with Experience Grand Rapids CEO Doug Small and talk about how his community continues to evolve, how his DMO has doubled down on their brand pillars…and how he takes his Board of Directors to travel trade shows so they can experience, first hand, what we do to bring business to our communities. And, a Bonus Round where we geek out on cooking and herbs. Join us.

    32 min
  5. 154: Vic Isley • A DMO's Response to Disaster

    15 OCT

    154: Vic Isley • A DMO's Response to Disaster

    On this special edition of DMOU, we catch up with Vic Isley, CEO of Explore Asheville. In the devastating aftermath of the one-two-punch of torrential rains and then Hurricane Helene, Vic shares how the Asheville region is bouncing back…and how Explore Asheville is playing a vital and meaningful role in the recovery. From their presenting sponsorship of the upcoming Concert for Carolina to innovative initiatives like Always Asheville and Love Asheville from Afar, it’s a fascinating story of grit and resiliency…and you’ll learn how you can directly support Asheville’s recovery. Join us.

    26 min

  6. 1 OCT

    153: John Sage • Addressing Destination Travel Accessibility

    On this edition of DMOU, we settle in with John Sage of Sage Inclusion. We met John at the Destinations International Annual Convention and were fascinated by his take on what destinations and DMOs get right (and wrong) about travelers with disabilities, a market cohort that is only growing with an aging population. In our conversation, John demystifies ways that DMOs can play a pivotal role in making their destinations more accessible. Join us.

    29 min
  7. 152: Sonya Nash • Home Grown Customer Service Training

    17 SEPT

    152: Sonya Nash • Home Grown Customer Service Training

    On this edition of DMOU, travel with us to Shipshewana, Indiana…where roughly half the population (and a big part of the destination’s allure) aren’t online. Sonya Nash shares insights into her community’s Amish Culture and how her DMO has developed a home-grown, customized customer service program that meets the unique needs of her community, from hospitality to pharmacies, that graduated their first class earlier this year. Plus, a Bonus Round Question that shines a light on Sonya’s record-breaking turn at a McDonald’s Drive-thru. Join us.

    25 min

  8. 4 SEPT

    151: Adam Stoker • The New Tourism Town Square Known as TourismIQ

    On this Edition of DMOU, we check in with Adam Stoker, author of Touchpoints and progenitor of the Destination Marketing Podcast Network to get under the hood of a new free online town square for Destination Leaders. It’s called TourismIQ…and Adam walks us through its genesis, its current build out and what users can expect in the near future. Join Us.

    26 min
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DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.

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