27 min
Ep. 96. Cebu Pacific vs Philippine Airlines: SEO Battle of Airline Companies Truelogic DX Podcast
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- Business
Being the major airlines in the country, both Philippine Airlines (PAL) and Cebu Pacific (CebPac) dominate the skies in their bid to compete with each other. While the former is a long-standing figure in local aviation, the latter is a budget airline whose entry into the market has shaken up the industry. But what are the strengths and weaknesses of both airline giants when compared side by side in terms of SEO?
Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It also refers to marketing campaigns that appear on a computer, phone, tablet, or other devices. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
SEO - Search Engine Optimization. It is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
KEYWORDS - In terms of SEO, they're the words and phrases that searchers enter into search engines to discover content, also called "search queries." If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.
To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages.
Episode timeline:
[00:01:25] - Comparing Website Authority
[00:07:25] - Comparing PAL and Cebu Pac SEO
[00:09:39] - Brand Preference and Target Markets
[00:15:40] - Comparison of PAL and Cebu Pacific
[00:22:47] - Page Ratio Impact on Traffic
[00:24:58] - Comparing Pal and Cebu Pacific
“Well, I would say they both had things that they did well and things that they did poorly in. But if we're looking at the numbers, we're looking at traffic, we're looking at what kind of traffic they drive, I'd say PAL kind of takes the lead here. “
Being the major airlines in the country, both Philippine Airlines (PAL) and Cebu Pacific (CebPac) dominate the skies in their bid to compete with each other. While the former is a long-standing figure in local aviation, the latter is a budget airline whose entry into the market has shaken up the industry. But what are the strengths and weaknesses of both airline giants when compared side by side in terms of SEO?
Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It also refers to marketing campaigns that appear on a computer, phone, tablet, or other devices. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
SEO - Search Engine Optimization. It is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
KEYWORDS - In terms of SEO, they're the words and phrases that searchers enter into search engines to discover content, also called "search queries." If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.
To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages.
Episode timeline:
[00:01:25] - Comparing Website Authority
[00:07:25] - Comparing PAL and Cebu Pac SEO
[00:09:39] - Brand Preference and Target Markets
[00:15:40] - Comparison of PAL and Cebu Pacific
[00:22:47] - Page Ratio Impact on Traffic
[00:24:58] - Comparing Pal and Cebu Pacific
“Well, I would say they both had things that they did well and things that they did poorly in. But if we're looking at the numbers, we're looking at traffic, we're looking at what kind of traffic they drive, I'd say PAL kind of takes the lead here. “
27 min
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