Surprising Lessons Learned From Amazon's "Customer Obsession"

E29: Jeff Bezos, Founder of Amazon, is worth $125 Billion.

And, the one thing he is famously known for is his "customer obsession." In fact, Amazon strives to be 'Earth's most customer-centric company.' And yet, my own experience revealed a different side of Amazon.

Today, I want to take a slight detour and talk about an incident that happened to me, which had me re-evaluating my understanding of good customer service. Particularly, since it has to do with my interactions with Amazon, which prides itself as the Earth's most customer-centric company.

My run-in with Amazon taught me five valuable business lessons. I will share with you both the journey that led me to this understanding and the lessons we can all learn from. By the end of this episode, you'll have a firm grasp of a few key principles to help you treat your customers right.

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TOPICS:

Amazon's Customer Obsession (2:19)

Communicate Issues Properly with Customers (6:15)

Design a User Journey That Makes Sense (8:03)

Who Owns the Customer Journey? (11:51)

Don't Lie To Your Customers (15:58)

Treat Your Loyal Customers Like Royalty, Not Crap (21:44)

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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.

Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.

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