Leveraging the Virtual Real Estate Market with SuperWorld

Hrish Lotlikar, Co-founder and CEO at SuperWorld, discusses how they’re blending the virtual and physical world to unlock diverse opportunities for brands to reach more customers, unlock new monetization opportunities and build community.

Key Takeaways: 

• How IRL event organizers can enhance their physical events by utilizing emerging technologies like AR and VR

• The impact that the US real estate market downturn has had on the virtual real estate market

• How to decide whether your brand should buy land in the virtual world

Guest Bio: 

Hrish Lotlikar is the Co-founder and CEO at SuperWorld - a virtual world mapped onto the real world, with plots of virtual real estate available to collect as NFTs. Users can buy or sell properties and create opportunities to monetize their land in the Metaverse.

Previously, Hrish co-founded Rogue Initiative Studios, a Hollywood film, TV, gaming, and immersive entertainment studio. 

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse. 

Music by: Ari Dvorin